お知らせ • May 18
Ford Motor Company Announces Comprehensive Product and Services Rollout in Europe
Ford Motor Company detailed a vibrant new vision for its future in Europe at a gathering of European dealers and partners. With a comprehensive product and technology rollout for commercial and retail customers planned over the next three years, Ford Motor Company is renewing its commitment to European drivers and businesses. Ford Motor Company’s European strategy is supported by its new Ready-Set-Ford global brand platform, which focuses on the territories where Ford Motor Company authentically plays and differentiates: Build, Thrill and Adventure. The first European campaigns under the Ready-Set-Ford banner launch this month. Ford Pro, Europe’s leading commercial vehicle brand for 11 years running, is evolving from a vehicle manufacturer into an indispensable productivity partner for businesses leveraging software and services to maximise the return on every vehicle. Ford Pro’s Uptime Services use connected vehicle data and predictive intelligence to identify issues before they become problems. Since 2019, every Ford Pro vehicle has been built with an embedded modem. Ford Pro is now extending these capabilities to small businesses for the first time. Through new Dealer Uptime Services, every Ford Motor Company dealer can become a dedicated uptime manager – monitoring vehicle health, reaching out proactively, and prepping parts and workshops before the vehicle arrives. Early pilots show repair times are cut by up to 50%, with 80% of repairs identified proactively. For customers, this means more uptime, more productive days, more revenue earned from every vehicle they own. For dealers, it means more service leads, stronger customer loyalty and a significant uplift in revenue potential. Both unlocked by elevating the dealer into a data-enabled productivity partner equipped with the insight, tools and connectivity to keep their commercial customers earning. Ford Pro is also expanding the product range with two new vehicles designed for very different but equally demanding jobs: Ranger Super Duty Available Now: Extreme Capability for Europe’s Toughest Jobs. Ranger has been Europe’s best-selling pickup for 11 consecutive years. The new Ranger Super Duty extends the family into the most demanding work on earth – emergency services, forestry, mining and military. It delivers a total combined mass (payload + towing) of 8 tonnes and tows up to 4.5 tonnes, boasting a near 2-tonne payload, with heavy-duty suspension, extra underbody protection and high ground clearance direct from the factory. It combines “work-first” attitude with Ranger’s standard cabin comfort, connectivity and driver assistance technologies. Transit City is a new, all-electric van created specifically for fleets operating in dense urban areas. As more cities move toward electric-only zones, the Transit City offers a straightforward and cost-effective way to make the switch. To keep things simple and costs low, it comes in a single high standard specification. Available in three variants, including a chassis cab version for a choice of body conversions, it provides a practical, budget-friendly partner for city-based businesses. Arriving in showrooms later this year. Ford Motor Company has more than a century of racing heritage particularly in the world of rally, Europe’s native racing format. Combining that off-road DNA with on-road performance, Ford Motor Company will create rally-bred vehicles tailored to Europe. Ford Motor Company’s new European lineup will deliver multi-energy vehicles where thrill and adventure coexist with control and precision – built to handle the unique challenges of Europe’s alpine passes, cobblestoned streets, and winding roads. By the end of 2029, Ford Motor Company will launch five all-new passenger vehicles, made in Europe for Europe: New member of the global Bronco family comes to Europe: This new multi-energy member of the global Bronco family is a rugged compact SUV confirmed for production at Ford Motor Company’s plant in Valencia, Spain, from 2028. The Electric Hatch: This new small electric vehicle combines distinct design with Ford Motor Company’s signature driving dynamics – injecting “race to road” capabilities into the B-segment. The Small Electric SUV: A dynamic, fully electric small SUV carrying the same rally-bred design language and drive dynamics in an urban-friendly package. Two Multi-Energy Crossovers: Two additional rally-bred crossover models will complete the new line-up by the end of 2029. Strategic partnerships are central to how Ford Motor Company competes in Europe, accelerating development, unlocking scale and driving value across both commercial and passenger segments. By combining the expertise, industrial footprint and supply base of Ford Motor Company and its partners, both gain the efficiency, competitiveness and manufacturing reach needed to win in one of the world’s most competitive regions. Ford Motor Company is committed to supporting customers on the journey to a zero-emission future, but when emissions targets are decoupled from the reality of consumer demand, the consequences are counterproductive: buyers hold on to older, higher-emission vehicles for longer, and the economics of industrial investment are undermined. In addition, “Made in Europe” rules must reflect the reality of integrated regional supply chains and the important role of regional partners like Türkiye, Morocco and the UK play in the industrial ecosystem. Excluding or restricting these markets will undermine European competitiveness and will ultimately increase costs for consumers. What Europe urgently needs is a regulatory framework that aligns targets with consumer choice and provides a realistic, reliable planning horizon. Ford Motor Company is calling for a customer-first approach: Realistic Targets and the Right Charging Infrastructure: CO2 targets must reflect actual consumer demand and infrastructure reality. Forcing a transition faster than the market can move risks slowing the vehicle renewal rate – a critical factor in reducing emissions. A New Path: Legislation must support and encourage electrified technologies such as plug-in hybrids (PHEVs) and extended-range electric vehicles (EREVs), which offer a practical pathway to a fully electric future. These technologies enable families and businesses to begin reducing emissions now, maximising electric kilometres driven while the necessary charging infrastructure is built across Europe. Protection for Small Businesses: 10% of new vans are electric as businesses struggle with charging infrastructure optimized for passenger vehicles and delays in gaining grid access for depots. Forcing aggressive targets on commercial vehicles acts as a tax on the plumbers, builders, and delivery drivers who power Europe’s economy.
