お知らせ • Jan 09
BOE Technology Group Company Limited and BOE Varitronix Limited Shines At CES 2025 with Cutting-Edge Technologies, Leveraging the "Hero" Initiative to Unlock A Smarter Future Across Diverse Scenarios
BOE Technology Group Company Limited along with its automotive display arm BOE Varitronix Limited, showcases more than 60 innovative technologies and products as well as IoT solutions at the trade show. For the first time in overseas markets, the company released its "HERO" (Healthiness, Entertainment, Relaxation, and Office) initiative for the era of smart vehicles, presenting an extravaganza of technology to the industry peers and global visitors. Of note, the BOE booth at CES 2025 is a substantial upgrade over previous years, from the exhibition area to the number of exhibits and forms of display. The booth, which is twice the size of last year, consists of eight exhibition zones, including the smart cockpit central exhibition zone, the exhibition zone dedicated to BOE's three technology brands, the innovative automotive display application exhibition zone, and the integrated exhibition zone demonstrating the four scenarios of "HERO". A total of 13 first-of-its-kind products are on display, setting new trends in the industry and intuitively immersing visitors in the charm of technology. The Stoneridge Innovation Truck, a partnership between BOE Varitronix Limited and Stoneridge, is definitely an eye-catcher. The digital cockpit based on a container draws a lot of attention. At CES 2025, BOE shows off its latest technologies and first-release display solutions empowered by the three technology brands.Among them, the UB Cell Smart Display backed by high-end LCD technology ADS Pro boasts an ultra-high contrast of 3,000:1, ultra-low reflectivity of 0.7%, and an impressive 95% BT2020 color gamut coverage. The overall display effect is even better than that of OLED display, creating a viewing experience unlike any other. Furthermore, the UB Cell Smart Display innovatively combines the PNL integrated temperature sensor with the ambient light sensor for the first time. Equipped with an AI assistant, it can detect the surroundings and automatically adjust the display mode based on ambient light and temperature, ensuring that the screen content is perfectly matched to the environmental brightness for an optimal viewing experience. This product adopts BOE's pioneering dynamic localized refresh technology, delivering a notable improvement in smoothness and realizing smart interactions while reducing power consumption. The 31.6" Spliced Slidable Display empowered by f-OLED is the largest spliced slidable automotive display in the industry. It can achieve four display states in three sizes between 31.6 inches and 17.6 inches. BOE also showcases its Foldable+Curvable Flexible Automotive Display, including a 15.05" electric foldable display and a 17" curved breathing central display. The curved breathing display can effortlessly switch between curved and flat modes, and the foldable passenger entertainment display with a bend radius of merely 3mm can be easily unfolded or stowed as needed, offering both flexibility and convenience. BOE's 31.5" 4K chip-on-glass (COG) active matrix (AM) Mini LED monitor is the largest of its kind in the industry. This product empowered by its high-end MLED technology brand a-MLED has as many as 4,608 light-emitting diodes and 1,152 zones for precise light control. It features a million-level contrast, ultra-high brightness up to 1,000 nits, 144Hz refresh rate, and up to 99% coverage of the DCI-P3 color gamut, well satisfying the needs of multiple scenarios such as gaming, audio/video editing, graphic design, and in-vehicle passenger entertainment. With the maturity of 5G and AI technologies and the accelerated popularization of new scenarios and applications, smart cockpit is becoming the "third space" in mobility scenarios. At CES 2025, BOE, along with BOE Varitronix Limited, exhibits pioneering "HERO" smart cockpit technologies as part of the "HERO" initiative. It showcases 10 disruptive automotive devices, including the intelligent steering wheel, wooden display, haptic and Force sensing system, glasses-free 3D display, and switchable privacy display. Among them, five products have made their global debuts. These exhibits offer an integrated smart cockpit solution across the Healthiness, Entertainment, Relaxation, and Office scenarios. BOE's third-generation "HERO smart cockpit" is featured in the central exhibition zone. Its intelligent steering wheel adopts the world's first under-screen ultrasonic fingerprint technology. With fingerprint recognition, users can effortlessly recall and adjust their personalized settings for the seat, steering wheel, and rearview mirror at the touch of a button. This intelligent steering wheel is equipped with an ECG&HOD system, which can achieve real-time detection of the driver's electrocardiogram and heart rate to help avoid fatigue driving and other dangerous driving behaviors. Plus, the smart cockpit is equipped with a 12.3" wooden display, a privacy display designed for private calls and meeting scenarios, and BOE's first direct-display RGB in-vehicle interactive light, setting the pace for automotive display technology. The innovative automotive display application exhibition zone features a host of futuristic smart cockpit technologies. For example, the smart cockpit featuring a 44.8" panoramic head-up display (PHUD) adopts the cutting-edge oxide technology and Mini LED backlight system with 2,850 zones. It achieves a whopping 9K resolution, peak brightness of 7,000 nits (10% area), and million-level contrast. BOE's self-developed distortion correction algorithm and 8K+system ensure clear windshield projection and accurate information transmission. These innovative technologies, along with the 17.3" ceiling screen and the industry's first 15.05" flexible OLED Edge 3D central display, will revolutionize travel experiences moving forward. At CES 2025, BOE demonstrates a variety of IoT solutions across the Healthiness, Entertainment, Relaxation, and Office scenarios, offering visitors a highly interactive experience. In terms of Healthiness, the 30.9" 12MC Diagnostic Display is a top-tier diagnostic monitor for medical applications, primarily used for medical imaging. It has a rich set of technical advantages such as high resolution, high contrast, high brightness, and quick response, presenting smooth, high-density, and high-definition images without graininess. In terms of Entertainment, BOE showcases a wealth of pacesetting gaming display devices jointly developed with THUNDEROBOT, Lenovo, MECHREVO, and other partners, giving visitors a fun, engaging, and interactive experience. Among them, the ROG Strix 27 XG27UCS monitor empowered by ADS Pro features 4K resolution and 178-degree viewing angles, guaranteeing consistently clear and exquisite image quality from all viewing angles. The first ever glasses-free 3D PC Handheld Game Console features BOE's exclusive 11" 2.5K 120Hz display and independently developed glasses-free 3D display technology and eye tracking system.
