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Irobot Introduces Roomba Electro Plus and New Generation of Roomba Robots
IRobot Corp. announced its most significant portfolio expansion in years with the introduction of Roomba Electro Plus, its first non-robot floor cleaning solution, alongside a reimagined generation of Roomba robots that now bring premium technologies and experiences throughout the portfolio. Roomba Electro Plus is a first-of-its-kind, cordless, user-operated cleaning system that brings commercial-grade sanitization into a simple, everyday cleaning experience. Powered by electrolyzed water technology, Roomba Electro Plus transforms ordinary tap water into a powerful disinfecting solution that kills 99.99% of bacteria, viruses, fungi and germs without any added chemicals, toxins, steam, or complexity. Roomba Electro Plus ($399.99 MSRP): A cordless disinfecting hard floor cleaner, delivering powerful 5-in-1 non-toxic cleaning performance in a streamlined design. Key features include: Vacuums, mops, and sanitizes in one pass; Kills 99.99% of bacteria, fungi, viruses, and germs; PowerSpin roller mop with continuous self-cleaning; Dirt Detect technology to adjust cleaning intensity based on mess level; Self-propelled design for easy, one-handed cleaning; Anti-hair wrap system for low-maintenance performance; Streak-free, residue-free cleaning results; ThermaClean dock self-washes, self-sanitizes, and self-dries itself after each use. The launch is complemented by five Roomba robot models entering the North American market for the first time including: Roomba Max 775 Combo Robot + AutoWash Dock; Roomba Max 715 Vacuum Robot + AutoEmpty Dock; Roomba Plus 575 Combo Robot + AutoWash Dock; Roomba Plus 515 Combo Robot + AutoWash Dock; Roomba Plus 415 Combo Robot + AutoWash Dock. Across the lineup, the new robots feature enhanced cleaning performance, increased suction power, smarter automation, and improved intelligence. The Roomba Max 775 Combo and the Roomba Max 715 Vacuum Robot are iRobot's most advanced robots to date, while the Roomba Plus 415 Combo Robot, Roomba Plus 515 Combo Robot, and Roomba Plus 575 Combo Robot are 46% smaller than previous generations, allowing them to better navigate the realities of modern living—from tighter layouts and lower furniture to homes filled with everyday clutter, reaching spaces with as little as 9 cm of clearance. These robots deliver maximum value with premium features at a more affordable price. Roomba Max 775 Combo Robot + AutoWash Dock ($999.99 MSRP): Our most advanced robot delivers powerful, intelligent cleaning with 4X more power-lifting suction and mopping that tackles dried-on messes with ease. ClearView Pro LiDAR expertly builds precise 3D maps of your home, detects obstacles, identifies pet zones, and adapts to clean messes automatically for deeper, more efficient cleaning. PrecisionVision AI intelligently identifies and avoids obstacles like cords, shoes, and even pet waste. The self-cleaning PowerSpin Roller Mop uses 167°F heated water for streak-free results, and an industry-first cover keeps carpet dry. Dual anti-tangle brushes handle pet hair and debris, while hands-free docking, odor-control carbon debris bags, and app voice control provide a fresher, customized clean for up to 3 months with minimal effort. Roomba Max 715 Vacuum Robot + AutoEmpty Dock ($699.99 MSRP): This vacuum-only robot delivers 4x stronger power-lifting suction and an enhanced anti-tangle brush to tackle everyday messes, while ClearView Pro LiDAR maps, auto-names, and optimizes your home and PrecisionVision AI avoids obstacles—even pet waste—for confident cleaning. The AutoEmpty Dock provides up to 3 months of hands-free cleaning, self-emptying into odor-control AllergenLock carbon bags to keep debris contained and your home fresher. Roomba Plus 575 Combo Robot + AutoWash Dock ($799.99 MSRP): An intelligent, AI-powered vacuum and mop with a 46% more compact design that fits under beds, sofas, and cabinets and climbs thresholds up to 35 mm. It delivers 3.5x stronger suction and 2x deeper scrubbing with SmartScrub technology to tackle dirt, pet hair, and stuck-on messes, while ClearView Pro with Dual-line LiDAR builds precise 3D maps to optimize cleaning paths and PrecisionVision AI avoids obstacles—like cords, shoes, and even pet waste—for confident cleaning. Schedule daily cleans for consistently spotless floors, while the AutoWash Dock auto-dispenses StayClean solution, heat-washes and dries the mop, self-empties debris, and delivers up to 3 months of hands-free, low-maintenance cleaning. Roomba Plus 515 Combo Robot + AutoWash Dock ($699.99 MSRP): Keep floors effortlessly clean—even when life gets messy. This powerful robot vacuum and mop delivers 3X more suction to capture dirt, crumbs, and pet hair with ease. Its 46% more compact design fits under more furniture, while a long-lasting battery provides up to 295 minutes (about 10 hours), cleaning up to 2,000 sq ft on a single charge. An onboard water tank keeps mop pads consistently wet as DualClean pads spinning at 180 RPM and SmartScrub tackle dried-on spills. Pads automatically lift on carpets, then hot-wash and hot-dry at 167°F/113°F for hygienic care. The AutoWash Dock handles up to 3 months of hands-free maintenance, while ClearView Dual Line LiDAR maps rooms precisely for thorough edge-to-edge cleaning on your schedule. Roomba Plus 415 Combo Robot + AutoWash Dock ($599.99 MSRP): A 46% more compact robot that fits under beds, sofas, and cabinets, vacuums and mops in one run with 2.8x stronger suction, spinning DualClean mop pads, SmartScrub for dried-on messes, heated pad drying at 113°F, ClearView Dual-line LiDAR navigation, and up to 3 months of hands-free debris emptying.
