New Risk • Aug 09
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of Swedish stocks, typically moving 8.3% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 7.3% per year over the past 5 years. Minor Risks Share price has been volatile over the past 3 months (8.3% average weekly change). Market cap is less than US$100m (kr303.5m market cap, or US$32.0m). Valuation Update With 7 Day Price Move • Jul 29
Investor sentiment improves as stock rises 18% After last week's 18% share price gain to kr29.70, the stock trades at a trailing P/E ratio of 21.3x. Average trailing P/E is 20x in the Specialty Retail industry in Sweden. Total returns to shareholders of 151% over the past three years. New Risk • Jul 05
New minor risk - Dividend sustainability The company has a short dividend paying track record. Less than a year of continuous dividend payments. Dividend yield: 2.3% This is considered a minor risk. For dividend focussed investors, companies that have not established a long-term track record of consistently maintaining or growing dividends are less attractive than those companies that have a long track record. Those that have a long track record have proven their underlying business is stable enough to consistently maintain or grow the dividend and that the company considers maintaining the dividend to be one of its priorities. For dividend paying companies, any reduction in the dividend can significantly impact the share price. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 7.3% per year over the past 5 years. Minor Risks Short dividend paying track record (less than a year of continuous dividend payments). Market cap is less than US$100m (kr291.2m market cap, or US$30.2m). Annonce • Jul 03
Vuxen Group AB announces Annual dividend, payable on October 30, 2026 Vuxen Group AB announced Annual dividend of SEK 0.6000 per share payable on October 30, 2026, ex-date on October 26, 2026 and record date on October 27, 2026. Reported Earnings • Jul 02
Full year 2026 earnings released: EPS: kr1.39 (vs kr0.16 in FY 2025) Full year 2026 results: EPS: kr1.39 (up from kr0.16 in FY 2025). Revenue: kr248.0m (up 15% from FY 2025). Net income: kr15.6m (up kr13.8m from FY 2025). Profit margin: 6.3% (up from 0.8% in FY 2025). The increase in margin was driven by higher revenue. Over the last 3 years on average, earnings per share has increased by 29% per year whereas the company’s share price has increased by 25% per year. Valuation Update With 7 Day Price Move • Jun 29
Investor sentiment improves as stock rises 16% After last week's 16% share price gain to kr20.40, the stock trades at a trailing P/E ratio of 24.8x. Average trailing P/E is 21x in the Specialty Retail industry in Sweden. Total returns to shareholders of 39% over the past three years. Reported Earnings • Mar 30
Third quarter 2026 earnings released Third quarter 2026 results: Revenue: kr80.5m (up 20% from 3Q 2025). Net income: kr4.80m (up 200% from 3Q 2025). Profit margin: 6.0% (up from 2.4% in 3Q 2025). The increase in margin was driven by higher revenue. Valuation Update With 7 Day Price Move • Mar 13
Investor sentiment deteriorates as stock falls 18% After last week's 18% share price decline to kr14.85, the stock trades at a trailing P/E ratio of 27.6x. Average trailing P/E is 22x in the Specialty Retail industry in Sweden. Total returns to shareholders of 14% over the past three years. Buy Or Sell Opportunity • Feb 02
Now 20% undervalued Over the last 90 days, the stock has risen 60% to kr18.30. The fair value is estimated to be kr22.98, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 6.8% over the last 3 years. Earnings per share has grown by 6.4%. Buy Or Sell Opportunity • Jan 14
Now 23% undervalued Over the last 90 days, the stock has risen 40% to kr17.40. The fair value is estimated to be kr22.51, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 6.8% over the last 3 years. Earnings per share has grown by 6.4%. Valuation Update With 7 Day Price Move • Jan 12
Investor sentiment improves as stock rises 16% After last week's 16% share price gain to kr18.50, the stock trades at a trailing P/E ratio of 34.4x. Average trailing P/E is 24x in the Specialty Retail industry in Sweden. Total returns to shareholders of 16% over the past three years. Reported Earnings • Dec 23
Second quarter 2026 earnings released Second quarter 2026 results: Revenue: kr58.7m (up 11% from 2Q 2025). Net income: kr4.20m (up 282% from 2Q 2025). Profit margin: 7.2% (up from 2.1% in 2Q 2025). The increase in margin was driven by higher revenue. New Risk • Dec 19
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of Swedish stocks, typically moving 7.4% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 37% per year over the past 5 years. Minor Risks Share price has been volatile over the past 3 months (7.4% average weekly change). Profit margins are more than 30% lower than last year (1.3% net profit margin). Market cap is less than US$100m (kr137.2m market cap, or US$14.7m). Buy Or Sell Opportunity • Dec 19
Now 32% overvalued after recent price rise Over the last 90 days, the stock has risen 27% to kr14.25. The fair value is estimated to be kr10.76, however this is not to be taken as a sell recommendation but rather should be used as a guide only. Revenue has grown by 8.5% over the last 3 years. Earnings per share has declined by 4.1%. Reported Earnings • Sep 25
First quarter 2026 earnings released First quarter 2026 results: Revenue: kr52.7m (up 7.1% from 1Q 2025). Net income: kr2.90m (up 61% from 1Q 2025). Profit margin: 5.5% (up from 3.7% in 1Q 2025). The increase in margin was driven by higher revenue. Annonce • Sep 23
Vuxen Group AB, Annual General Meeting, Oct 23, 2025 Vuxen Group AB, Annual General Meeting, Oct 23, 2025, at 09:30 W. Europe Standard Time. Location: company`s premises at kungsgatan 1a, 352 30 vaxjo, Sweden Reported Earnings • Jun 30
Full year 2025 earnings released: EPS: kr0.37 (vs kr0.36 in FY 2024) Full year 2025 results: EPS: kr0.37 (up from kr0.36 in FY 2024). Revenue: kr216.6m (up 6.0% from FY 2024). Net income: kr4.10m (flat on FY 2024). Profit margin: 1.9% (down from 2.0% in FY 2024). The decrease in margin was driven by higher expenses. Over the last 3 years on average, earnings per share has fallen by 5% per year but the company’s share price has fallen by 11% per year, which means it is performing significantly worse than earnings. Valuation Update With 7 Day Price Move • Mar 28
Investor sentiment deteriorates as stock falls 21% After last week's 21% share price decline to kr10.00, the stock trades at a trailing P/E ratio of 56.3x. Average trailing P/E is 21x in the Specialty Retail industry in Sweden. Total loss to shareholders of 55% over the past three years. Annonce • Mar 22
Purefun Group AB (publ), Annual General Meeting, Apr 25, 2025 Purefun Group AB (publ), Annual General Meeting, Apr 25, 2025, at 09:00 W. Europe Standard Time. Location: at the companys premises, at kungsgatan 1, in vaxjo., Sweden Valuation Update With 7 Day Price Move • Mar 03
Investor sentiment improves as stock rises 16% After last week's 16% share price gain to kr12.90, the stock trades at a trailing P/E ratio of 72.7x. Average trailing P/E is 21x in the Specialty Retail industry in Sweden. Total loss to shareholders of 39% over the past three years. New Risk • Jan 20
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of Swedish stocks, typically moving 8.6% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 25% per year over the past 5 years. Minor Risks Share price has been volatile over the past 3 months (8.6% average weekly change). Profit margins are more than 30% lower than last year (1.0% net profit margin). Market cap is less than US$100m (kr156.8m market cap, or US$14.2m). Reported Earnings • Dec 27
Second quarter 2025 earnings released Second quarter 2025 results: Revenue: kr53.6m (up 7.2% from 2Q 2024). Net income: kr1.10m (down 67% from 2Q 2024). Profit margin: 2.1% (down from 6.6% in 2Q 2024). The decrease in margin was driven by higher expenses. Valuation Update With 7 Day Price Move • Dec 23
Investor sentiment improves as stock rises 26% After last week's 26% share price gain to kr12.30, the stock trades at a trailing P/E ratio of 32.9x. Average trailing P/E is 18x in the Specialty Retail industry in Sweden. Total loss to shareholders of 2.0% over the past year. New Risk • Nov 13
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: kr108.6m (US$9.97m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Earnings have declined by 22% per year over the past 5 years. Market cap is less than US$10m (kr108.6m market cap, or US$9.97m). Annonce • Sep 27
Purefun Group AB (publ), Annual General Meeting, Oct 25, 2024 Purefun Group AB (publ), Annual General Meeting, Oct 25, 2024, at 09:30 W. Europe Standard Time. Location: clarion hotel & congress sea u, kungsgatan 1, helsingborg Sweden Reported Earnings • Sep 26
First quarter 2025 earnings released First quarter 2025 results: Revenue: kr49.6m (up 1.8% from 1Q 2024). Net income: kr1.80m (up 5.9% from 1Q 2024). Profit margin: 3.6% (in line with 1Q 2024). Reported Earnings • Jun 30
Full year 2024 earnings released: EPS: kr0.73 (vs kr0.53 in FY 2023) Full year 2024 results: EPS: kr0.73 (up from kr0.53 in FY 2023). Revenue: kr206.3m (up 5.7% from FY 2023). Net income: kr8.20m (up 174% from FY 2023). Profit margin: 4.0% (up from 1.5% in FY 2023). The increase in margin was driven by higher revenue. Valuation Update With 7 Day Price Move • Apr 10
Investor sentiment improves as stock rises 16% After last week's 16% share price gain to kr12.80, the stock trades at a trailing P/E ratio of 21.4x. Average trailing P/E is 26x in the Specialty Retail industry in Sweden. Total loss to shareholders of 8.6% over the past year. Reported Earnings • Mar 30
Third quarter 2024 earnings released Third quarter 2024 results: Revenue: kr62.3m (up 5.6% from 3Q 2023). Net income: kr2.30m (down 32% from 3Q 2023). Profit margin: 3.7% (down from 5.8% in 3Q 2023). The decrease in margin was driven by higher expenses. Valuation Update With 7 Day Price Move • Mar 25
Investor sentiment improves as stock rises 21% After last week's 21% share price gain to kr12.00, the stock trades at a trailing P/E ratio of 17.3x. Average trailing P/E is 27x in the Specialty Retail industry in Sweden. Total loss to shareholders of 15% over the past year. Reported Earnings • Dec 22
Second quarter 2024 earnings released Second quarter 2024 results: Revenue: kr50.2m (flat on 2Q 2023). Net income: kr3.30m (up kr2.90m from 2Q 2023). Profit margin: 6.6% (up from 0.8% in 2Q 2023). Valuation Update With 7 Day Price Move • Dec 06
Investor sentiment improves as stock rises 16% After last week's 16% share price gain to kr12.20, the stock trades at a trailing P/E ratio of 28x. Average trailing P/E is 25x in the Specialty Retail industry in Sweden. Total loss to shareholders of 36% over the past year. Valuation Update With 7 Day Price Move • Nov 14
Investor sentiment deteriorates as stock falls 15% After last week's 15% share price decline to kr10.70, the stock trades at a trailing P/E ratio of 24.5x. Average trailing P/E is 24x in the Specialty Retail industry in Sweden. Total loss to shareholders of 39% over the past year. New Risk • Oct 31
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of Swedish stocks, typically moving 8.6% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 41% per year over the past 5 years. Minor Risks Share price has been volatile over the past 3 months (8.6% average weekly change). Market cap is less than US$100m (kr133.3m market cap, or US$11.9m). New Risk • Sep 24
New major risk - Revenue and earnings growth Earnings have declined by 41% per year over the past 5 years. This is considered a major risk. Ultimately, shareholders want to see a good return on their investment and that generally comes from sharing in the company's profits. If profits are declining over an extended period, then in most cases the share price will decline over time unless the company can turn around its fortunes. A trend of falling earnings can be very difficult to turn around. If the company is well already established it may also be a sign the company has matured and is in decline. In addition, if the company pays dividends it will also likely need to reduce or cut them, striking a dual blow to total shareholder returns. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 41% per year over the past 5 years. Minor Risks Share price has been volatile over the past 3 months (9.4% average weekly change). Market cap is less than US$100m (kr148.4m market cap, or US$13.3m). New Risk • Sep 21
New minor risk - Profit margin trend The company's profit margins are lower than last year and have reduced by more than 30%. Net profit margin: 1.5% Last year net profit margin: 3.5% This is considered a minor risk. A large drop in profit margin could indicate the company does not have strong competitive advantages or it is yet to establish itself and its core business. Even if it is a well established business, this may make it a much riskier investment than one that has a combination of proven competitive advantages and a stable or growing profit margin. Currently, the following risks have been identified for the company: Minor Risks Profit margins are more than 30% lower than last year (1.5% net profit margin). Market cap is less than US$100m (kr141.1m market cap, or US$12.6m). Valuation Update With 7 Day Price Move • Sep 21
Investor sentiment improves as stock rises 16% After last week's 16% share price gain to kr14.35, the stock trades at a trailing P/E ratio of 53.8x. Average trailing P/E is 20x in the Specialty Retail industry in Sweden. Total loss to shareholders of 1.1% over the past year. Valuation Update With 7 Day Price Move • Jul 10
Investor sentiment deteriorates as stock falls 16% After last week's 16% share price decline to kr12.30, the stock trades at a trailing P/E ratio of 22.2x. Average trailing P/E is 17x in the Specialty Retail industry in Sweden. Total loss to shareholders of 21% over the past year. Reported Earnings • Jul 02
Full year 2023 earnings released: EPS: kr0.55 (vs kr0.50 in FY 2022) Full year 2023 results: EPS: kr0.55 (up from kr0.50 in FY 2022). Revenue: kr197.5m (up 32% from FY 2022). Net income: kr6.20m (up 18% from FY 2022). Profit margin: 3.1% (down from 3.5% in FY 2022). The decrease in margin was driven by higher expenses. Reported Earnings • Mar 29
Third quarter 2023 earnings released Third quarter 2023 results: Revenue: kr59.6m (up 28% from 3Q 2022). Net income: kr3.40m (down 5.6% from 3Q 2022). Profit margin: 5.7% (down from 7.7% in 3Q 2022). Reported Earnings • Dec 21
Second quarter 2023 earnings released Second quarter 2023 results: Revenue: kr8.70m (up 43% from 2Q 2022). Net income: kr600.0k (down 70% from 2Q 2022). Profit margin: 6.9% (down from 33% in 2Q 2022). Valuation Update With 7 Day Price Move • Dec 07
Investor sentiment improved over the past week After last week's 19% share price gain to kr18.99, the stock trades at a trailing P/E ratio of 59.6x. Average trailing P/E is 48x in the Online Retail industry in Sweden. Board Change • Nov 16
High number of new and inexperienced directors There are 4 new directors who have joined the board in the last 3 years. The company's board is composed of: 4 new directors. No experienced directors. No highly experienced directors. Independent Director Olle Olsson is the most experienced director on the board, commencing their role in 2021. The company’s lack of experienced directors is considered a risk according to the Simply Wall St Risk Model. Valuation Update With 7 Day Price Move • Nov 10
Investor sentiment improved over the past week After last week's 19% share price gain to kr19.00, the stock trades at a trailing P/E ratio of 59.7x. Average trailing P/E is 30x in the Online Retail industry in Sweden. Valuation Update With 7 Day Price Move • Oct 14
Investor sentiment improved over the past week After last week's 23% share price gain to kr18.50, the stock trades at a trailing P/E ratio of 58.1x. Average trailing P/E is 24x in the Online Retail industry in Sweden. Reported Earnings • Sep 27
First quarter 2023 earnings released First quarter 2023 results: Revenue: kr42.5m (up 24% from 1Q 2022). Net loss: kr200.0k (down 113% from profit in 1Q 2022). Board Change • Apr 30
High number of new and inexperienced directors There are 4 new directors who have joined the board in the last 3 years. The company's board is composed of: 4 new directors. No experienced directors. No highly experienced directors. Independent Director Olle Olsson is the most experienced director on the board, commencing their role in 2021. The company’s lack of experienced directors is considered a risk according to the Simply Wall St Risk Model. Valuation Update With 7 Day Price Move • Mar 14
Investor sentiment improved over the past week After last week's 16% share price gain to kr24.72, the stock trades at a trailing P/E ratio of 21.4x. Average trailing P/E is 25x in the Online Retail industry in Sweden. 
