Board Change • May 21
High number of new directors There are 5 new directors who have joined the board in the last 3 years. Independent Non-Executive Director Jon Kamaluddin was the last director to join the board, commencing their role in 2025. The company’s lack of board continuity is considered a risk according to the Simply Wall St Risk Model. Ankündigung • Apr 24
Asos plc Reiterates Earnings Guidance for the Year 2026 ASOS Plc reiterated earnings guidance for the year 2026. For the year, the company expects a continued focus on profitable sales. Ankündigung • Apr 10
ASOS Plc to Report First Half, 2026 Results on Apr 23, 2026 ASOS Plc announced that they will report first half, 2026 results on Apr 23, 2026 Ankündigung • Mar 19
ASOS Appoints Natasha Jeffers as Managing Director, Global Trading ASOS has a new managing director, global trading and it’s actually a return to the business for Natasha Jeffers who worked there earlier in her career. Her role will take in the UK, US, EU and Rest of World, "bringing together regional trading, pricing and promotional strategy, and storefront optimisation". It’s actually a newly created role that reflects the retailer’s “ongoing commitment to customer-centric growth and delivering a compelling and cohesive customer experience worldwide”. The company said she “brings a strong track record in category leadership, combining customer understanding with insight-led trading to deliver results across complex multi-market environments”. He most recent role was at Amazon Fashion, where she spent almost nine years, of which the last four have been in a general manager role. There she “led major growth, operational improvements and cross-functional transformation across Europe”. Jeffers will report to Ben Blake, EVP customer & commercial. Ankündigung • Jan 07
ASOS Plc (LSE:ASC) agreed to acquire Noughts & Kisses Limited from Jemma Bramley. ASOS Plc (LSE:ASC) agreed to acquire Noughts & Kisses Limited from Jemma Bramley on January 6, 2026. The expected completion of the transaction is in later 2026. Ankündigung • Dec 08
ASOS Plc, Annual General Meeting, Jan 22, 2026 ASOS Plc, Annual General Meeting, Jan 22, 2026. Location: the companys registered office, greater london house, hampstead road, nw1 7fb, london United Kingdom Ankündigung • Nov 22
ASOS Plc Announces Board and Committee Changes ASOS Plc announced the appointment of Jon Kamaluddin as an Independent Non-Executive Director with effect from 1 December 2025. Jon will Chair the Company's Audit Committee and will serve as a member of the Remuneration Committee. Jon brings over two decades of experience across international retail, finance and technology sectors. Jon was previously an Executive Director of ASOS, initially serving as Finance Director from 2004 to 2009, and later as International Director from 2009 to 2013, leading the Company's global expansion and overseas growth. In addition, Jon has held senior Board roles including Chair of Klarna Bank AB, Chair of Job & Talent Limited and Senior Independent Director and Audit Committee Chair at Farfetch. Jon is a Fellow of the Institute of Chartered Accountants in England and Wales and is currently an Independent Advisor to Felix Capital and a Director of the Secret Linen Store Limited. Following Natasja Laheij's appointment as Chair of the Company effective 21 November 2025, Natasja will Chair the Nomination Committee and José Manuel Martínez Gutiérrez will join the Nomination Committee with immediate effect. Natasja will step down as Audit Committee Chair and member of the Remuneration Committee with effect from 1 December 2025. Ankündigung • Nov 13
ASOS Plc to Report Fiscal Year 2025 Results on Nov 21, 2025 ASOS Plc announced that they will report fiscal year 2025 results on Nov 21, 2025 Ankündigung • Jul 31
ASOS Plc Announces Board Changes ASOS Plc on 31 July 2025 announced the appointment of Natasja Laheij as Chair with effect from Fiscal Year 2025 year end results and the appointment of William Barker as Deputy Chair effective immediately. Jørgen Lindemann joined the ASOS Board in November 2021 and has served as Chair since August 2022. Jørgen is also CEO of Viaplay Group. Jørgen has decided to step down from the Board following an orderly handover period at the end of his current term, with effect from FY25 year end results. Natasja joined the ASOS Board in April 2023 as an Independent Non-Executive Director ("NED"), serving as Chair of the Audit Committee, and as a member of the Remuneration Committee, and was appointed as Senior Independent Director in February 2024. Natasjahas 30 years of experience in international commercial & financial management across a range of sectors, including e-commerce and technology, in B2C and B2B environments through her roles in Deloitte Australia, Sony Ericsson, Apple, CFO Amazon Fashion Europe and CFO Platforms and Devices Google EMEA. Natasja is currently Audit Chair of Vandemoortele NV, a privately owned food producer, and is due to step down from her position as Interim CFO at Personio, a privately owned HR SaaS provider, by September 2025. William joined the ASOS Board in September 2023 as Non-Executive Director and is a member of the Nomination Committee. William is the Founder and CEO of Camelot Capital Partners LLC ("Camelot Partners"), a California-based investment company, and has experience founding, building, and turning around digitally-enabled businesses. He is Co-Founder and Co-Executive Chairman of Slate Auto, an electric-vehicle company based in Detroit; Co-Founder and Partner of Re:Build Manufacturing, an industrial platform for next generation manufacturing, and is Co-Founder and Executive Chairman of Tapi Carpets & Floors, Europe's largest flooring retailer. William focuses on building cultures and operations that scale long-term competitive advantage, whilst driving high-quality capital allocation. As per his previous position, William continues to waive his Board fees in full for this appointment. The newly created Deputy Chair role is designed to support the Chair and the Management Committee on strategy, culture and operational initiatives as required. Following Natasja's appointment as Chair, a process to appoint a new Chair of the Audit Committee is underway and an announcement will be made as appropriate in due course. Jose Manuel Martínez Gutiérrez, who joined the ASOS Board as an independent NED in April 2023, will succeed Natasja as Senior Independent Director. Ankündigung • Mar 21
ASOS Plc to Report First Half, 2025 Results on Apr 24, 2025 ASOS Plc announced that they will report first half, 2025 results on Apr 24, 2025 Ankündigung • Nov 19
ASOS Plc, Annual General Meeting, Jan 22, 2025 ASOS Plc, Annual General Meeting, Jan 22, 2025. Location: the companys registered office, greater london house, hampstead road, nw1 7fb, london United Kingdom Ankündigung • Nov 05
ASOS Plc Provides Earnings Guidance for the Fiscal Year 2025 ASOS Plc provided earnings guidance for the fiscal year 2025. For the year, the company expects revenue growth of negative 9% to positive 6%. Ankündigung • Oct 23
ASOS Plc to Report Fiscal Year 2024 Results on Nov 05, 2024 ASOS Plc announced that they will report fiscal year 2024 results on Nov 05, 2024 Reported Earnings • Apr 19
First half 2024 earnings released: UK£2.04 loss per share (vs UK£2.19 loss in 1H 2023) First half 2024 results: UK£2.04 loss per share. Revenue: UK£1.51b (down 18% from 1H 2023). Net loss: UK£243.2m (loss widened 12% from 1H 2023). Revenue is forecast to grow 5.3% p.a. on average during the next 3 years, compared to a 2.4% growth forecast for the Specialty Retail industry in the United Kingdom. Ankündigung • Apr 06
ASOS Plc to Report First Half, 2025 Results on Apr 17, 2024 ASOS Plc announced that they will report first half, 2025 results on Apr 17, 2024 Buy Or Sell Opportunity • Mar 11
Now 21% undervalued after recent price drop Over the last 90 days, the stock has fallen 11% to UK£3.45. The fair value is estimated to be UK£4.34, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has been flat over the last 3 years. Meanwhile, the company became loss making. Revenue is forecast to decline by 1.5% in 2 years. Earnings are forecast to grow by 87% in the next 2 years. Reported Earnings • Nov 25
Full year 2023 earnings released: UK£2.13 loss per share (vs UK£0.31 loss in FY 2022) Full year 2023 results: UK£2.13 loss per share (further deteriorated from UK£0.31 loss in FY 2022). Revenue: UK£3.55b (down 9.8% from FY 2022). Net loss: UK£223.1m (loss widened UK£192.3m from FY 2022). Revenue is forecast to grow 2.6% p.a. on average during the next 3 years, compared to a 5.5% growth forecast for the Specialty Retail industry in the United Kingdom. Ankündigung • Nov 23
ASOS Plc, Annual General Meeting, Feb 07, 2024 ASOS Plc, Annual General Meeting, Feb 07, 2024, at 14:30 Coordinated Universal Time. Location: Greater London House, Hampstead Road London United Kingdom Ankündigung • Nov 02
ASOS Plc Provides Earnings Guidance for the Fiscal Years 2024 and 2025 ASOS Plc provided earnings guidance for the fiscal years 2024 and 2025. For the year 2024, the company’s sales decline of 5% to 15%, with P4 fiscal year 2023 trends. For the year 2025, the company expects to deliver revenue growth. Ankündigung • Sep 26
ASOS Plc Provides Earnings Guidance for the Second Half of Fiscal Year 2023 ASOS Plc provided earnings guidance for the second half of fiscal year 2023. For the period, EBIT is expected around the bottom of the guided £40 million to £60 million range. Ankündigung • Sep 21
ASOS Plc Appoints William Barker as Non-Executive Director ASOS plc announced the appointment of William Barker as non-executive director. William is the founder and CEO of Camelot Capital Partners LLC (Camelot Partners). William is also the Executive Chairman of Tapi Carpets & Floors, Executive Chairman of Synnovia and is also a founding investor and board member of Re:Build Manufacturing. Previously William was an advisor to Tony Hsieh, the founder of Zappos. Buying Opportunity • Sep 07
Now 21% undervalued Over the last 90 days, the stock is up 24%. The fair value is estimated to be UK£5.18, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 7.8% over the last 3 years. Meanwhile, the company became loss making. Revenue is forecast to decline by 4.2% in a year. Earnings is forecast to grow by 47% in the next year. New Risk • Jul 03
New minor risk - Insider selling There has been significant insider selling in the company's shares over the past 3 months. Total value of shares sold: UK£1.0m This is considered a minor risk. There are several reasons why an insider may be selling, including to cover a tax obligation or pay for some other expense. However, we generally consider it a negative if insiders have been selling, especially if they do so below the current price. It implies that they considered a lower price to be reasonable. This is a weak signal, but if there is a pattern of unexplained selling, it can be a sign the insider believes the company's stock is overpriced. Note: We only include open market transactions and private dispositions of directly owned stock by individuals, not by corporations or trusts. Currently, the following risks have been identified for the company: Major Risks Debt is not well covered by operating cash flow (currently running at an operating cash loss). Share price has been highly volatile over the past 3 months (13% average weekly change). Minor Risks Shareholders have been diluted in the past year (19% increase in shares outstanding). Significant insider selling over the past 3 months (UK£1.0m sold). Recent Insider Transactions • Jul 02
Founder & Non-Executive Director recently sold UK£1.0m worth of stock On the 28th of June, Nicholas Robertson sold around 250k shares on-market at roughly UK£4.01 per share. This transaction amounted to 8.7% of their direct individual holding at the time of the trade. This was the largest sale by an insider in the last 3 months. This was Nicholas' only on-market trade for the last 12 months. Ankündigung • Jun 27
ASOS Plc Appoints Anna Maria Rugarli as Non-Executive Director and Chair of the ESG Committee ASOS plc announced the appointment of Anna Maria Rugarli as Non-Executive Director and Chair of the ESG Committee. Anna Maria is a sustainability and CSR expert with more than twenty years of experience working with leaders in global apparel, including Nike Inc. and VF Corporation. She has specialised in creating innovative strategies to address some of the most pressing environmental and social challenges faced by the industry today, as well as providing end-to-end oversight through implementation and roll-out. She is currently a Board Member at Prada Group and Japan Tobacco International. Anna Maria will join the Board on 26 June 2023 and will become Chair of the ESG Committee. Ankündigung • Jun 15
ASOS Plc Reaffirms Earnings Guidance for the Year Ending August 31, 2023 ASOS Plc reaffirmed earnings guidance for the year ending August 31, 2023. The company will retain its focus on profitable sales and its commitment to reducing inventory for the remainder of fiscal 2023. Expectations for the second half of fiscal 2023 and full-year FY23 are unchanged from guidance issued in the first half of 2023 results announcement on 10 May 2023, as updated on 25 May to account for the cash costs of re-financing. As such, The company is on track to build on the more than £400 million of cash and undrawn facilities reported in the first half of 2023 over the course of the second half of 2023. While the Company remains cautious on the top-line outlook for the year ahead, the actions taken will continue to have a positive impact on profitability and cash flow. As such, the Company expects material cash generation in FY24 and therefore a further reduction in net debt. Recent Insider Transactions • Jun 02
Independent Non-Executive Chairman recently bought UK£84k worth of stock On the 26th of May, Jorgen Lindemann bought around 20k shares on-market at roughly UK£4.18 per share. This transaction amounted to 18% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Jorgen has been a buyer over the last 12 months, purchasing a net total of UK£838k worth in shares. Buying Opportunity • May 31
Now 29% undervalued after recent price drop Over the last 90 days, the stock is down 58%. The fair value is estimated to be UK£5.01, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 7.8% over the last 3 years. Meanwhile, the company became loss making. Revenue is forecast to decline by 0.9% in a year. Earnings is forecast to grow by 52% in the next year. Ankündigung • May 27
ASOS Plc has completed a Follow-on Equity Offering in the amount of £74.999999 million. ASOS Plc has completed a Follow-on Equity Offering in the amount of £74.999999 million.
Security Name: Ordinary Shares
Security Type: Common Stock
Securities Offered: 17,938,292
Price\Range: £4.181
Transaction Features: Regulation S; Subsequent Direct Listing Ankündigung • May 19
Frasers Group plc acquired a 2.3% stake in ASOS Plc. Frasers Group plc acquired a 2.3% stake in ASOS Plc on May 15, 2023.Frasers Group plc completed the acquisition of a 2.3% stake in ASOS Plc on May 15, 2023. Reported Earnings • May 11
First half 2023 earnings released: UK£2.19 loss per share (vs UK£0.14 loss in 1H 2022) First half 2023 results: UK£2.19 loss per share (further deteriorated from UK£0.14 loss in 1H 2022). Revenue: UK£1.84b (down 8.2% from 1H 2022). Net loss: UK£218.2m (loss widened UK£204.7m from 1H 2022). Revenue is forecast to grow 8.7% p.a. on average during the next 3 years, compared to a 6.2% growth forecast for the Specialty Retail industry in the United Kingdom. Board Change • May 01
High number of new directors There are 6 new directors who have joined the board in the last 3 years. Independent Non-Executive Director Natasja Laheij was the last director to join the board, commencing their role in 2023. The company’s lack of board continuity is considered a risk according to the Simply Wall St Risk Model. Board Change • Mar 02
High number of new directors There are 5 new directors who have joined the board in the last 3 years. Independent Non-Executive Director Marie Gulin-Merle was the last director to join the board, commencing their role in 2023. The company’s lack of board continuity is considered a risk according to the Simply Wall St Risk Model. Ankündigung • Feb 10
ASOS Plc Announces CFO Changes ASOS Plc announced the appointment of Sean Glithero as interim CFO once Katy Mecklenburgh leaves in May. Sean has already joined the Company to allow for a thorough handover. He is a highly experienced CFO with a track record of delivery across a range of digital and fashion businesses. During his 28-year finance career, including ten years as a CFO, Sean has led large finance functions at businesses including Auto Trader Group PLC, Funding Circle Holdings PLC and, most recently, MatchesFashion. Buying Opportunity • Feb 06
Now 24% undervalued Over the last 90 days, the stock is up 35%. The fair value is estimated to be UK£11.96, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 13% over the last 3 years. Meanwhile, the company became loss making. Revenue is forecast to grow by 1.3% in a year. Earnings is forecast to decline by 211% in the next year. Ankündigung • Jan 12
ASOS Plc Provides Earnings Guidance for the First Half and Second Half of Fiscal Year 2023 ASOS Plc provided earnings guidance for the first half and second half of fiscal year 2023. The company continues to expect first half of fiscal year 2023 loss, driven by usual profit phasing, headwinds from inflation and annualisation of elevated return rates. The company continues to expect significantly improved profitability second half of fiscal year 2023 and beyond, following first half of fiscal year 2023 loss. Board Change • Nov 16
High number of new directors CEO & Director Jose Antonio Calamonte was the last director to join the board, commencing their role in 2022. Recent Insider Transactions • Oct 27
Independent Non-Executive Chairman recently bought UK£264k worth of stock On the 19th of October, Jorgen Lindemann bought around 48k shares on-market at roughly UK£5.49 per share. This transaction amounted to 77% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Jorgen has been a buyer over the last 12 months, purchasing a net total of UK£754k worth in shares. Reported Earnings • Oct 21
Full year 2022 earnings released Full year 2022 results: Revenue: UK£3.94b (flat on FY 2021). Net loss: UK£30.8m (down 124% from profit in FY 2021). Revenue is forecast to grow 7.2% p.a. on average during the next 3 years, compared to a 11% growth forecast for the Online Retail industry in the United Kingdom. Ankündigung • Oct 19
ASOS Plc, Annual General Meeting, Jan 11, 2023 ASOS Plc, Annual General Meeting, Jan 11, 2023. Valuation Update With 7 Day Price Move • Aug 19
Investor sentiment deteriorated over the past week After last week's 18% share price decline to UK£8.11, the stock trades at a forward P/E ratio of 28x. Average forward P/E is 24x in the Online Retail industry in the United Kingdom. Simply Wall St's valuation model estimates the intrinsic value at UK£14.17 per share. Board Change • Aug 03
High number of new and inexperienced directors There are 7 new directors who have joined the board in the last 3 years. The company's board is composed of: 7 new directors. 2 experienced directors. No highly experienced directors. Co-Founder & Non-Executive Director Nick Robertson is the most experienced director on the board, commencing their role in 2015. The following issues are considered to be risks according to the Simply Wall St Risk Model: Lack of board continuity. Lack of experienced directors. 
