WPP (WPP) Aktienübersicht
WPP plc, ein Unternehmen für kreative Transformation, bietet Kommunikations-, Erlebnis-, Handels- und Technologiedienstleistungen in Nordamerika, dem Vereinigten Königreich, Westkontinentaleuropa, dem asiatisch-pazifischen Raum, Lateinamerika, Afrika, dem Nahen Osten sowie Mittel- und Osteuropa. Mehr Details
| Schneeflocken-Punktzahl | |
|---|---|
| Bewertung | 5/6 |
| Künftiges Wachstum | 3/6 |
| Vergangene Leistung | 0/6 |
| Finanzielle Gesundheit | 2/6 |
| Dividenden | 2/6 |
Belohnungen
Risikoanalyse
WPP Community Fair Values
Create NarrativeSee what 71 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
WPP plc Wettbewerber
Preisentwicklung & Leistung
| Historische Aktienkurse | |
|---|---|
| Aktueller Aktienkurs | UK£3.67 |
| 52-Wochen-Hoch | UK£4.13 |
| 52-Wochen-Tief | UK£2.19 |
| Beta | 0.73 |
| 1 Monat Veränderung | -7.99% |
| 3 Monate Veränderung | 30.18% |
| 1 Jahr Veränderung | -8.06% |
| 3 Jahre Veränderung | -52.49% |
| 5 Jahre Veränderung | -61.87% |
| Veränderung seit IPO | 634.20% |
Aktuelle Nachrichten und Updates
Narrative-Update • Sep 08
WPP: Execution On Restructuring And Margin Stability Will Shape Medium Term Re Rating
Analysts have lifted their fair value estimate for WPP to £3.64 from £3.49. This reflects a higher Street price target range that now runs up to £5.55 and is supported by updated expectations for revenue trends, profit margins and future P/E levels.Narrative-Update • Aug 21
WPP: Asset Mix And Margin Visibility Will Restrain Medium Term Re Rating
Analysts have raised WPP's fair value estimate to £3.49 from £3.07. This move reflects higher Street price targets in the £390 to £435 range and a view that recent research supports a more balanced outlook on growth, margins and risk.Recent updates
Narrative-Update • Sep 08
WPP: Execution On Restructuring And Margin Stability Will Shape Medium Term Re Rating
Analysts have lifted their fair value estimate for WPP to £3.64 from £3.49. This reflects a higher Street price target range that now runs up to £5.55 and is supported by updated expectations for revenue trends, profit margins and future P/E levels.Narrative-Update • Aug 21
WPP: Asset Mix And Margin Visibility Will Restrain Medium Term Re Rating
Analysts have raised WPP's fair value estimate to £3.49 from £3.07. This move reflects higher Street price targets in the £390 to £435 range and a view that recent research supports a more balanced outlook on growth, margins and risk.
Narrative-Update • Aug 07
WPP: Weak Organic Momentum And Client Losses Will Limit Repricing Potential
WPP's updated analyst price target has shifted higher to align more closely with recent Street targets between £2.40 and £4.35, as analysts weigh mixed views on the timing of any improvement in organic growth against expectations for margin and cash conversion progress in later years. Analyst Commentary Recent research on WPP highlights a wide spread of views on the stock, with price targets ranging from £2.40 to £4.35.
Narrative-Update • Jun 29
WPP: Medium Term Margin Delivery Could Resolve Polarised Repricing Debate
The analyst price target for WPP has shifted toward the lower end of the recent £2.40 to £4.35 range. This reflects a mix of more cautious views on the company’s organic growth visibility, along with more constructive expectations around potential margin improvement and future P/E levels.Narrative-Update • Jun 15
WPP: Limited Organic Recovery Visibility Will Constrain Future Repricing Potential
Analysts have adjusted their average price target for WPP to a range of £2.40 to £4.35 per share, reflecting a divided view. Some expect weaker visibility on organic growth, while others see potential for improved margins and cash generation over a longer horizon.Narrative-Update • Jun 01
WPP: Medium Term Margin And Cash Conversion Execution Will Drive Re Rating
Analysts have nudged their fair value estimate for WPP slightly higher, with the implied price target moving up to around £3.07 from about £3.05. This reflects updated assumptions for a lower discount rate, slightly steadier revenue trends, stronger profit margins and a reduced future P/E multiple, supported by recent research citing potential for organic growth, margin improvement and better cash conversion in the coming years.Narrative-Update • May 10
WPP: Weak 2026 Guidance And Sector Pressures Will Limit Future Repricing
Analysts have nudged WPP's average price target slightly higher, with recent moves such as Citi's £0.10 raise and Barclays' lift to £3.00 at Equal Weight reflecting cautious acknowledgement of recent account wins, alongside tempered expectations for profit margins and growth. Analyst Commentary Recent research highlights a mixed backdrop for WPP, with some modest price target increases sitting alongside earlier reductions and continued Neutral or Equal Weight ratings.Narrative-Update • Apr 21
WPP: Reset Revenue Outlook And Sector Pressures Will Constrain Future Repricing
Narrative Update on WPP The analyst price target for WPP has been reset to £3.10, down from £3.65, as analysts factor in weaker revenue growth assumptions alongside slightly firmer profit margin expectations. This reflects recent research that kept ratings broadly neutral on the shares.Narrative-Update • Apr 06
WPP: Weak Margins And AI Uncertainty Will Pressure Future Repricing
Analysts have trimmed WPP's blended price target to the low £3 range, reflecting lower Street targets of £3.10 and £3.00, as well as updated assumptions for weaker profit margins and a much higher implied future P/E multiple. Analyst Commentary Recent Street research around WPP has tilted cautious, with several Bearish analysts revisiting their assumptions on growth, execution and valuation.Narrative-Update • Mar 22
WPP: AI Uncertainty Will Eventually Give Way To Agency Model Re Rating
Analysts have trimmed their fair value estimates and lowered price targets for WPP to around £3.00 to £3.10 per share, reflecting higher discount rates, softer margin expectations and a higher assumed future P/E of about 27x, even as some recent research highlights that the business model is intact but still needs better organic growth momentum. Analyst Commentary Recent research on WPP clusters around neutral ratings with modestly trimmed price targets, but the tone is mixed.Narrative-Update • Mar 07
WPP: AI Uncertainty And Weak 2026 Outlook Will Pressure Equity Repricing
Our updated narrative reflects a lower fair value estimate for WPP, alongside a reduced analyst price target range, with recent moves such as Citi cutting its target to £3.10 and Barclays raising its target to £3.00 helping to frame a more cautious but still balanced view on the shares. Analyst Commentary Recent research updates present a mixed but generally cautious mood around WPP, with several price targets adjusted to levels closer to where the shares have been trading.Narrative-Update • Feb 21
WPP: AI Uncertainty And Restructuring Will Support Long-Term Share Re-Rating
Analysts have reduced their fair value estimate for WPP, with the average price target moving to £3.65. This reflects more cautious assumptions on revenue growth and the discount rate, while maintaining a broadly neutral stance on the shares.Narrative-Update • Feb 06
WPP: AI Uncertainty And Prolonged Turnaround Will Reshape Balance Sheet And Deal Prospects
Narrative Update: WPP Analysts have reset their price targets on WPP to £3.65. This reflects a more cautious stance as they weigh ongoing AI related uncertainty, recent target cuts and views that the company still faces a prolonged turnaround and balance sheet challenges.Analyseartikel • Feb 06
Earnings Working Against WPP plc's (LON:WPP) Share Price Following 25% Dive
WPP plc ( LON:WPP ) shares have had a horrible month, losing 25% after a relatively good period beforehand. For any...Narrative-Update • Jan 23
WPP: Turnaround And AI Fears Will Set Up Repricing Potential
Analysts have trimmed their consolidated fair value estimate for WPP from £5.50 to £5.10 per share. This reflects lower Street price targets around £3.60 to £3.65 and ongoing concerns about turnaround progress, balance sheet strength and uncertainty around artificial intelligence impacts on the business.Narrative-Update • Jan 09
WPP: Prolonged Turnaround Will Likely Pressure Balance Sheet Despite Deal Speculation
Analysts have trimmed their average price targets for WPP, with reductions such as £5.50 to £5.10 and £4.20 to £3.60. These changes reflect updated views on the company’s prolonged turnaround, balance sheet needs, and uncertainty around potential corporate interest in the group or its assets.Narrative-Update • Dec 17
WPP: Prolonged Turnaround Will Likely Pressure Margins And Balance Sheet
Analysts have reduced their price target on WPP to approximately $24 from about $27, reflecting expectations of weaker organic revenue growth, softer margins, and a longer, more challenging turnaround that warrants a slightly higher risk premium and lower valuation multiple. Analyst Commentary Recent Street research reflects a more guarded stance on WPP, with multiple bearish analysts lowering price targets and highlighting execution and balance sheet risks that could weigh on the company valuation over the medium term.Narrative-Update • Dec 03
WPP: Restructuring And AI Initiatives Will Drive Long-Term Share Re-Rating
Analysts have trimmed their price targets on WPP by roughly $3 per share, or about 10 to 15 percent, as they factor in a more cautious outlook tied to prolonged restructuring, balance sheet concerns, and slightly lower medium term growth expectations. Analyst Commentary Recent Street research on WPP highlights a mixed backdrop, with analysts balancing incremental optimism on valuation against ongoing concerns around execution risk and balance sheet strength.Narrative-Update • Nov 19
WPP: Ongoing Restructuring Efforts Will Provide Long-Term Upside Potential
Analysts have recently lowered their price targets for WPP, with reductions such as from $27 to $24 and from 420 GBp to 360 GBp. They cite concerns over the company's ongoing restructuring efforts, muted growth prospects, and the need for a stronger balance sheet. Analyst Commentary Recent analyst reports on WPP highlight a mix of cautious optimism and growing concerns regarding the company’s prospects, strategic initiatives, and valuation.Analyseartikel • Nov 06
WPP plc (LON:WPP) Not Doing Enough For Some Investors As Its Shares Slump 27%
The WPP plc ( LON:WPP ) share price has fared very poorly over the last month, falling by a substantial 27%. For any...Narrative-Update • Nov 03
WPP: Ongoing Restructuring Efforts Will Support Long-Term Earnings Recovery
WPP's analyst price targets have been revised downward, most notably to 510 GBp from 550 GBp, 360 GBp from 420 GBp, and $24 from $27, as analysts cite slower revenue growth expectations and ongoing restructuring challenges as reasons for the updates. Analyst Commentary Following the recent downward revisions in price targets for WPP, analysts shared both optimistic and cautious perspectives regarding the company’s prospects.Analyseartikel • Oct 28
These 4 Measures Indicate That WPP (LON:WPP) Is Using Debt Extensively
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it might be obvious that you need to...Narrative-Update • Oct 20
AI Adoption And Unified Data Will Transform Digital Advertising
Analysts have reduced their price target for WPP from $27 to $24, citing expectations of a cautious outlook and slightly weaker organic sales growth as the company prepares for another restructuring cycle. Analyst Commentary As WPP enters a new restructuring phase and prepares to report its third-quarter results, analysts remain divided on the company's trajectory, weighing both potential opportunities and challenges.Narrative-Update • Oct 06
AI Adoption And Unified Data Will Transform Digital Advertising
WPP's fair value estimate has been revised downward, with analyst price targets moving notably lower, such as a decrease from $27 to $24 and from 575 GBp to 450 GBp. The changes are attributed to ongoing restructuring concerns and expectations of slower organic sales growth. Analyst Commentary Recent analyst updates reflect increased scrutiny on WPP’s outlook, with the majority of coverage showing caution around both execution and medium-term growth potential.Analyseartikel • Oct 06
WPP (LON:WPP) Has Announced That Its Dividend Will Be Reduced To £0.075
WPP plc's ( LON:WPP ) dividend is being reduced from last year's payment covering the same period to £0.075 on the 3rd...Narrative-Update • Sep 04
AI Adoption And Unified Data Will Transform Digital Advertising
Analysts have reduced WPP's price target, citing persistent weak organic growth, heightened uncertainty from AI-driven industry disruption, and deteriorating market sentiment, with the consensus fair value now standing at £4.54. Analyst Commentary Bearish analysts cite concerns over continued low organic growth rates in the advertising sector, with WPP’s top-line momentum described as lackluster since 2017.
Neues Narrative • Mar 02
GroupM's New Client Wins Like Amazon Will Improve Future Performance
WPP's investment in AI and operational efficiencies aims to boost revenues and margins through enhanced insights and streamlined operations.Aktionärsrenditen
| WPP | GB Media | GB Markt | |
|---|---|---|---|
| 7D | -2.1% | -2.5% | -1.8% |
| 1Y | -8.1% | -2.4% | 15.2% |
Rendite im Vergleich zur Industrie: WPP unter dem Niveau der Branche UK Media , die im vergangenen Jahr eine Rendite von -2.4% erzielte.
Rendite vs. Markt: WPP hinter dem Markt UK zurück, der im vergangenen Jahr eine Rendite von 15.2 erzielte.
Preisvolatilität
| WPP volatility | |
|---|---|
| WPP Average Weekly Movement | 10.3% |
| Media Industry Average Movement | 5.0% |
| Market Average Movement | 4.9% |
| 10% most volatile stocks in GB Market | 10.3% |
| 10% least volatile stocks in GB Market | 2.5% |
Stabiler Aktienkurs: Der Aktienkurs von WPP war in den letzten 3 Monaten im Vergleich zum UK -Markt volatil.
Volatilität im Zeitverlauf: WPPDie wöchentliche Volatilität (10%) war im vergangenen Jahr stabil, liegt aber immer noch höher als bei 75 % der UK Aktien.
Über das Unternehmen
| Gegründet | Mitarbeiter | CEO | Website |
|---|---|---|---|
| 1985 | 97,388 | Cindy Rose Quackenbush | www.wpp.com |
WPP plc, ein Unternehmen der kreativen Transformation, bietet Kommunikations-, Erlebnis-, Handels- und Technologiedienstleistungen in Nordamerika, Großbritannien, Westkontinentaleuropa, dem asiatisch-pazifischen Raum, Lateinamerika, Afrika, dem Nahen Osten sowie Mittel- und Osteuropa. Das Unternehmen ist in drei Segmenten tätig: Global Integrated Agencies, Public Relations und Spezialagenturen. Es bietet Marketing-Strategie, kreative Ideen, Produktion, Handel, Influencer Marketing, Social Media Management und Technologie-Implementierung; Medien-Strategie, Planung, Einkauf und Aktivierung, Commerce Media, Datenanalyse und Beratungsdienste; und Medien-Management, Public Affairs, Reputation, Risiko- und Krisenmanagement, Social Media Management und strategische Beratung.
WPP plc's Grundlagenzusammenfassung
| WPP grundlegende Statistiken | |
|---|---|
| Marktanteil | UK£3.96b |
| Gewinn(TTM) | -UK£240.00m |
| Umsatz(TTM) | UK£13.26b |
0.3x
Kurs-Umsatz-Verhältnis-16.5x
Kurs-Gewinn-Verhältnis Ist WPP zu teuer?
Siehe Fair Value und BewertungsanalyseErträge & Einnahmen
| WPP Gewinn- und Verlustrechnung (TTM) | |
|---|---|
| Einnahmen | UK£13.26b |
| Kosten der Einnahmen | UK£11.15b |
| Bruttogewinn | UK£2.11b |
| Sonstige Ausgaben | UK£2.35b |
| Gewinn | -UK£240.00m |
Zuletzt gemeldete Gewinne
Jun 30, 2026
Datum des nächsten Gewinnberichts
k.A.
| Gewinn per Aktie (EPS) | -0.22 |
| Bruttomarge | 15.94% |
| Nettogewinnspanne | -1.81% |
| Schulden/Eigenkapital-Verhältnis | 191.7% |
Wie hat sich WPP auf lange Sicht entwickelt?
Historische Performance und VergleicheDividenden
4.1%
Aktuelle Dividendenrendite-67%
AusschüttungsquoteZahlt WPP eine zuverlässige Dividende?
Siehe WPP Dividendenhistorie und Benchmarks| WPP Dividendentermine | |
|---|---|
| Ex-Dividenden Datum | Oct 08 2026 |
| Datum der Dividendenzahlung | Nov 02 2026 |
| Tage bis Ex-Dividende | 24 days |
| Tage bis zum Datum der Dividendenzahlung | 49 days |
Zahlt WPP eine zuverlässige Dividende?
Siehe WPP Dividendenhistorie und BenchmarksUnternehmensanalyse und Finanzdaten Status
| Daten | Zuletzt aktualisiert (UTC-Zeit) |
|---|---|
| Unternehmensanalyse | 2026/09/13 21:20 |
| Aktienkurs zum Tagesende | 2026/09/11 00:00 |
| Gewinne | 2026/06/30 |
| Jährliche Einnahmen | 2025/12/31 |
Datenquellen
Die in unserer Unternehmensanalyse verwendeten Daten stammen von S&P Global Market Intelligence LLC. Die folgenden Daten werden in unserem Analysemodell verwendet, um diesen Bericht zu erstellen. Die Daten sind normalisiert, was zu einer Verzögerung bei der Verfügbarkeit der Quelle führen kann.
| Paket | Daten | Zeitrahmen | Beispiel US-Quelle * |
|---|---|---|---|
| Finanzdaten des Unternehmens | 10 Jahre |
| |
| Konsensschätzungen der Analysten | +3 Jahre |
|
|
| Marktpreise | 30 Jahre |
| |
| Eigentümerschaft | 10 Jahre |
| |
| Verwaltung | 10 Jahre |
| |
| Wichtige Entwicklungen | 10 Jahre |
|
* Beispiel für US-Wertpapiere, für nicht-US-amerikanische Wertpapiere werden gleichwertige regulatorische Formulare und Quellen verwendet.
Sofern nicht anders angegeben, beziehen sich alle Finanzdaten auf einen Jahreszeitraum, werden aber vierteljährlich aktualisiert. Dies wird als Trailing Twelve Month (TTM) oder Last Twelve Month (LTM) Daten bezeichnet. Erfahren Sie mehr.
Analysemodell und Schneeflocke
Details zum Analysemodell, mit dem dieser Bericht erstellt wurde, finden Sie auf unserer Github-Seite; außerdem bieten wir Leitfäden zur Nutzung unserer Berichte und Tutorials auf Youtube an.
Erfahren Sie mehr über das , das das Simply Wall St-Analysemodell entworfen und entwickelt hat.
Metriken für Industrie und Sektor
Unsere Branchen- und Sektionskennzahlen werden alle 6 Stunden von Simply Wall St berechnet. Details zu unserem Verfahren finden Sie auf Github.
Analysten-Quellen
WPP plc wird von 31 Analysten beobachtet. 12 dieser Analysten hat die Umsatz- oder Gewinnschätzungen übermittelt, die als Grundlage für unseren Bericht dienen. Die von den Analysten übermittelten Daten werden im Laufe des Tages aktualisiert.
| Analyst | Einrichtung |
|---|---|
| JULIEN ROCH | Barclays |
| Anna Patrice | Berenberg |
| Annick Maas | Bernstein |