Ankündigung • May 19
Estadio Deportes Launches New Programmatic Advertising Service Gana Media Group plc announced that Estadio Deportes, the Group's Mexican sports media platform, has signed agreements with programmatic advertising partners. The programmatic advertising service is now live on the Estadio Deportes website. The Key Benefits of Programmatic Advertising to Estadio Deportes are: Efficiency and Automation: It automates the ad-buying process, eliminating time-consuming manual negotiations, RFPs, and insertion orders. Campaigns can launch and run across thousands of sites, apps, and channels from a single platform, often in milliseconds. Precision Targeting and Personalisation: Advanced data (demographics, behaviour, location, device, interests, and more) enables highly relevant ad delivery. Scalability and Reach: Campaigns easily scale up or down based on spend and performance. It provides, over time, access to enormous inventory across a number of websites, apps, streaming services, and devices. Cost-Effectiveness and improved ROI: Automation lowers overhead, while real-time bidding and precise targeting minimise wasted impressions. Smaller brands can access premium inventory without big upfront commitments, and data-driven decisions often yield higher returns than traditional media buying. Growing audience value: Particularly relevant ahead of the 2026 FIFA World Cup, where engagement with Mexican football is expected to peak. Estadio Deportes continues its growth as a sports media platform, specialising in Mexican football, development leagues, and all major sporting events and this new service looks to further monetise that growing audience. Ankündigung • May 08
Gana Media Group plc Announces Launch of Native Android Application Gana Media Group Plc (AIM: Gana) had announced the official launch of its Estadio Gana native mobile application for Android devices, now available for download on the Google Play Store. This strategic release marks a significant milestone in the Company's expansion within the Mexican gaming and sports entertainment market, specifically targeting the region's most dominant mobile platform. This launch forms part of Gana's broader strategy to build a vertically integrated sports media and gaming ecosystem, combining content, distribution, and monetisation within a single platform and now across multiple mediums. The new native app has been engineered to provide a premium, frictionless experience that surpasses traditional mobile web interfaces. By leveraging native architecture, Estadio Gana delivers: - Faster Platforms: Optimized code ensures rapid load times and instantaneous updates for live odds and match data. - Better UX: An intuitive, "mobile-first" navigation system designed for seamless one-handed use and biometric security integration. - Higher Engagement: Push notifications and personalized content streams keep users connected to their favourite sports in real-time, driving increased session frequency. The launch is directly aligned with current market dynamics in Mexico, where Android remains the undisputed leader in mobile technology. By moving to a native app, Estadio Gana significantly increases its Total Addressable Market (TAM) and depth of penetration. Data Breakdown by Source - The primary data for the Mexican Android market as of early 2026 was sourced from Statcounter Global Stats and Counterpoint Research. These industry-standard analytics tools provide real-time tracking of mobile operating system market shares and version distribution. Statcounter Global Stats (Mexico, April 2026) Android Market Share: Confirmed at 69.5%, showing a stable dominance over iOS (30.45%). Total Android User Base: 75 - 77 million Users Primary Demographics: High penetration (74.6%) in the 18-24 age bracket User Base: Data points to approximately 110 million active smartphone/internet users in Mexico. Counterpoint Research & World Bank (April 2026) Addressable Market: Cross-referencing the 69.5% share with the total user base confirms the target audience of roughly 76.4 million Android users. It highlights that the native app isn't just a technical update, but a strategic move to capture the largest and most active segment of the Mexican digital economy. With approximately 77 million potential users currently utilising Android devices in Mexico, this native application allows Estadio Gana to satisfy demand within a younger, tech-savvy demographic that prioritizes speed and high-performance interfaces. The company expects this launch to serve as a primary driver for user acquisition and retention through the remainder of the 2026 fiscal year, capitalising on the high smartphone penetration rate which now reaches 110 million active devices nationwide. It is expected to strengthen Estadio Gana' ability to attract and retain audiences by delivering more engaging and exciting ways for fans to interact and enjoy betting and company continue to look at further ways to expand, excite and engage. Mexico represents a high-growth market for iGaming, supported by strong football engagement, increasing digital adoption and a large, young population. The market is expected to expand significantly in the coming years, driven by increasing online penetration and the upcoming 2026 FIFA World Cup, which Mexico will co-host. Company then look forward to the start of the 2026/207 league seasons across the globe which Estadio Gana is well positioned to use to its advantage. Ankündigung • May 03
Gana Media Group plc Launches Social Peer to Peer Betting Gana Media Group Plc announced the launch of Social Betting within the Estadio Gana gaming platform. The launch of this new service across its gaming platform enhances user engagement and seeks to drive new traffic to its Estadio Gana betting operation, as well as delivering a new revenue stream to the business. The product launch forms part of Gana's broader strategy to build a vertically integrated sports media and gaming ecosystem, combining content, distribution, and monetisation within a single platform. The Estadio Gana engine is designed specifically to bridge the gap between traditional gambling and social networking. Here are the key points elaborating on how the P2P social betting product works within the Estadio Gana ecosystem: The Social Edge Marketplace - User-to-User Odds: Unlike a traditional sportsbook where the house sets the line, the P2P engine allows Mexican fans to act as the "maker" or "taker." Users can post their own odds-on Liga MX or World Cup matches and many other sports and other users can bet against them directly. Reduced Risk: The platform isn't taking the risk - it only facilitates the match, the "spread" is typically much lower than traditional books, offering better value to the Estadio Gana community. Social Profiles & "Bet-Influencer" Mechanics - Public Betting Profiles: Our platform enables users to have transparent profiles showing their historical ROI and success rate. Monetizable Insights: Top-performing betters on Estadio Gana can gain followers. This creates a "social proof" loop where casual fans can follow the "smart money" within their own social circle. Integrated "Retos" (Challenges) and Chat - Direct Messaging Wagers: Users can send a challenge directly to a friend through an integrated chat interface. If the friend accepts, the EG engine automatically escrows the funds and settles the bet the moment the match ends. Group Betting Rooms: Fans can create private rooms for specific events (like a Mexico vs. USA match) where all bets made within that group are visible to members, sparking banter and engagement. Seamless "Copy-Bet" Integration - One-Click Follow: The technology allows for "Copy-Betting." If a user sees a successful P2P bet on the Estadio Gana feed that they like, they can "tail" (follow) it instantly. The software automatically calculates the stakes based on the follower's balance while keeping the original odds set by the P2P creator. Digital Pools: Gana digitises the traditional 'Mexican Quiniela'. It allows Estadio Gana to host massive P2P pools where thousands of fans compete against each other for a shared prize pot, with real-time leaderboard updates driven by our platform's high-speed data processing. Delivering social betting transforms Estadio Gana from a solo betting experience into a competitive social network, which is a perfect fit for the highly communal sports culture in Mexico. It is expected to strengthen Estadio Gana' ability to attract and retain audiences by delivering more engaging and exciting ways for fans to interact and enjoy betting. By embedding interactive betting-related choices directly within the platform, Gana aims to create a more direct pathway from audience engagement to betting activity on its Estadio Gana platform. Mexico represents a high-growth market for iGaming, supported by strong football engagement, increasing digital adoption and a large, young population. The market is expected to expand significantly in the coming years, driven by increasing online penetration and the upcoming 2026 FIFA World Cup, which Mexico will co-host. We then look forward to the start of the 2026/207 league seasons across the globe which Estadio Gana is well positioned to use to its advantage. This new service further enhances Gana's integrated ecosystem, combining premium sports media assets with advanced content technology and betting infrastructure. New Risk • Mar 23
New major risk - Shareholder dilution The company's shareholders have been substantially diluted in the past year. Increase in shares outstanding: 87% This is considered a major risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Major Risks Share price has been highly volatile over the past 3 months (12% average weekly change). Earnings have declined by 9.9% per year over the past 5 years. Shareholders have been substantially diluted in the past year (87% increase in shares outstanding). Minor Risks Revenue is less than US$5m (UK£2.0m revenue, or US$2.8m). Market cap is less than US$100m (UK£38.1m market cap, or US$51.2m). New Risk • Mar 04
New major risk - Financial position The company has less than a year of cash runway based on its current free cash flow trend. Free cash flow: -UK£2.0m This is considered a major risk. With less than a year's worth of cash, the company will need to raise capital or take on debt unless its cash flows improve. This would dilute existing shareholders or increase balance sheet risk. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-UK£2.0m free cash flow). Share price has been highly volatile over the past 3 months (22% average weekly change). Earnings have declined by 8.2% per year over the past 5 years. Minor Risks Revenue is less than US$5m (UK£1.4m revenue, or US$1.9m). Market cap is less than US$100m (UK£28.7m market cap, or US$38.2m). Ankündigung • Feb 20
Gana Media Group plc Announce That Lorenzo Caci Has Joined as A Member of Advisory Board Gana Media Group PLC announced on February 19, 2026, that Lorenzo Caci has joined as a member of the advisory board in support of the online casino and sportsbook division as the business gears up towards the World Cup. Lorenzo is a premier strategic architect in the global sports technology and iGaming sectors. With a career spanning over 18 years, Lorenzo has established himself as a visionary who recognized the inevitable convergence of media and betting long before it became an industry standard. By championing the integration of real-time data into media broadcasts, in his role at Sportrader AG, he has assisted in transforming how fans engage with sports, turning passive viewership into an interactive, data-driven experience. His leadership has been instrumental in shifting the industry narrative from viewing betting as a secondary utility to seeing it as a core pillar of modern fan engagement. Beyond his vision for media, Lorenzo is a specialist in global market expansion, with an unrivalled track record in identifying and scaling high-growth territories across Southern Europe, Latin America, and South Asia. He is widely recognized for his sophisticated approach to product localization, ensuring that global technology resonates with local cultural nuances and regulatory frameworks. Lorenzo continues to shape the future of the digital sports landscape, bridging the gap between cutting-edge technology and the evolving needs of the global sports fan. The appointment of Lorenzo as an Advisor follows the appointment of Gerardo Velázquez de León as Head of Estadio Deportes as announced last month and enhances the Company's local management structure in Mexico with Carlos Gomez del Campo Neme overseeing the overall Mexican business of Estadio Gana, the online Casino & Sports book business and Estadio Deportees, the media business. René Francisco Hidalgo Odio will be working with Lorenzo on the Casino & Sportsbook side. In addition, under a consultancy agreement with Lorenzo, he and his team will be focused on assisting with Estadio Gana's marketing strategy and implementation as it seeks to rapidly grow revenue. 