Booking Holdings Valuation

Is BOOK undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Unter dem Marktwert

  • Deutlich unter dem Marktwert

  • Price-To-Earnings gegen Gleichaltrige

  • Price-To-Earnings gegen Industrie

  • PM vs. Fair Ratio

  • Analysten-Prognose

Share Price vs Fair Value

What is the Fair Price of BOOK when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Unter dem Marktwert: BOOK (€3130) wird unter unserer Schätzung des Fair Value (€4021.72) gehandelt.

Deutlich unter dem Marktwert: BOOK wird um mehr als 20 % unter dem Marktwert gehandelt.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for BOOK?

Other financial metrics that can be useful for relative valuation.

BOOK key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue5.7x
Enterprise Value/EBITDA19x
PEG Ratio2.1x

Price to Earnings Ratio vs Peers

How does BOOK's PE Ratio compare to its peers?

The above table shows the PE ratio for BOOK vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average28.6x
ABNB Airbnb
21.5x0.6%US$101.1b
MAR Marriott International
23.7x4.3%US$71.7b
HLT Hilton Worldwide Holdings
46.8x16.1%US$52.6b
AMS Amadeus IT Group
22.4x10.4%€25.1b
BOOK Booking Holdings
28.7x13.9%€120.3b

Price-To-Earnings gegen Gleichaltrige: BOOK ist auf der Grundlage des Price-To-Earnings Verhältnisses (28.7x) im Vergleich zum Durchschnitt der Vergleichsgruppe (28.6x) teuer.


Price to Earnings Ratio vs Industry

How does BOOK's PE Ratio compare vs other companies in the European Hospitality Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a26.7%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a26.7%
n/an/an/a
No more companies

Price-To-Earnings gegen Industrie: BOOK ist teuer, wenn man sein Price-To-Earnings Verhältnis (22.4x) mit dem European Hospitality Branchendurchschnitt (18.2x) vergleicht.


Price to Earnings Ratio vs Fair Ratio

What is BOOK's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BOOK PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio28.7x
Fair PE Ration/a

PM vs. Fair Ratio: Unzureichende Daten zur Berechnung der Price-To-Earnings Fair Ratio von BOOK für die Bewertungsanalyse.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BOOK forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€3,309.00
€3,675.59
+11.1%
6.6%€4,086.28€3,166.87n/a33
Mar ’25€3,199.00
€3,636.33
+13.7%
6.5%€4,060.32€3,146.75n/a31
Feb ’25€3,243.00
€3,449.96
+6.4%
8.7%€3,956.34€2,769.90n/a31
Jan ’25€3,216.00
€3,224.05
+0.3%
11.4%€3,881.35€2,175.73n/a30
Dec ’24€2,894.00
€3,184.67
+10.0%
10.0%€3,688.80€2,215.12n/a30
Nov ’24€2,634.00
€3,236.21
+22.9%
10.7%€4,050.17€2,262.44n/a30
Oct ’24€2,928.00
€3,227.15
+10.2%
11.4%€4,071.24€2,246.76n/a29
Sep ’24€2,878.00
€3,054.68
+6.1%
12.4%€3,937.51€2,172.96n/a30
Aug ’24€2,669.00
€2,742.93
+2.8%
10.9%€3,182.90€1,909.74n/a30
Jul ’24€2,476.00
€2,663.81
+7.6%
9.5%€3,143.25€1,924.44n/a28
Jun ’24€2,376.00
€2,687.48
+13.1%
8.5%€3,187.84€1,951.74n/a27
May ’24€2,407.00
€2,537.95
+5.4%
9.3%€3,105.87€1,901.55n/a27
Apr ’24€2,439.50
€2,576.43
+5.6%
8.9%€3,187.84€1,951.74€3,372.0028
Mar ’24€2,379.50
€2,560.68
+7.6%
9.7%€3,026.07€1,948.75€3,199.0028
Feb ’24€2,210.50
€2,245.45
+1.6%
11.8%€2,941.64€1,750.32€3,243.0028
Jan ’24€1,858.60
€2,215.48
+19.2%
12.3%€3,008.09€1,771.12€3,216.0028
Dec ’23€1,965.80
€2,262.90
+15.1%
10.5%€2,960.03€1,834.25€2,894.0028
Nov ’23€1,924.00
€2,359.75
+22.6%
10.3%€2,935.38€1,913.06€2,634.0028
Oct ’23€1,730.60
€2,421.78
+39.9%
11.8%€3,173.41€1,868.45€2,928.0029
Sep ’23€1,820.60
€2,449.53
+34.5%
12.1%€3,221.24€1,896.62€2,878.0030
Aug ’23€1,848.60
€2,484.62
+34.4%
11.3%€3,129.75€1,842.75€2,669.0030
Jul ’23€1,680.40
€2,549.29
+51.7%
12.2%€3,073.90€1,809.86€2,476.0030
Jun ’23€2,078.00
€2,593.82
+24.8%
10.6%€3,134.92€1,773.95€2,376.0030
May ’23€2,168.00
€2,484.75
+14.6%
12.0%€3,057.12€1,749.97€2,407.0031
Apr ’23€2,154.00
€2,444.38
+13.5%
11.9%€2,999.04€1,716.72€2,439.5031

Analysten-Prognose: Das Kursziel liegt weniger als 20% über dem aktuellen Aktienkurs.


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