goeasy Valuation

Is GSY undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

6/6

Valuation Score 6/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of GSY when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: GSY (CA$174.61) is trading below our estimate of fair value (CA$350.28)

Significantly Below Fair Value: GSY is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for GSY?

Other financial metrics that can be useful for relative valuation.

GSY key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenuen/a
Enterprise Value/EBITDAn/a
PEG Ratio0.7x

Price to Earnings Ratio vs Peers

How does GSY's PE Ratio compare to its peers?

The above table shows the PE ratio for GSY vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average29.5x
PRL Propel Holdings
22.4x37.3%CA$1.2b
CXI Currency Exchange International
15.1x47.4%CA$162.2m
FN First National Financial
13.7x15.9%CA$2.4b
EPF Everyday People Financial
66.6xn/aCA$44.2m
GSY goeasy
11.1x16.8%CA$3.0b

Price-To-Earnings vs Peers: GSY is good value based on its Price-To-Earnings Ratio (11.1x) compared to the peer average (29.5x).


Price to Earnings Ratio vs Industry

How does GSY's PE Ratio compare vs other companies in the North American Consumer Finance Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a12.8%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a12.8%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: GSY is good value based on its Price-To-Earnings Ratio (11.1x) compared to the North American Consumer Finance industry average (11.5x).


Price to Earnings Ratio vs Fair Ratio

What is GSY's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

GSY PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio11.1x
Fair PE Ratio15.1x

Price-To-Earnings vs Fair Ratio: GSY is good value based on its Price-To-Earnings Ratio (11.1x) compared to the estimated Fair Price-To-Earnings Ratio (15x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst GSY forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCA$174.61
CA$235.25
+34.7%
11.7%CA$300.00CA$202.00n/a8
Oct ’25CA$180.75
CA$236.25
+30.7%
10.7%CA$300.00CA$215.00n/a8
Sep ’25CA$189.67
CA$236.25
+24.6%
10.7%CA$300.00CA$215.00n/a8
Aug ’25CA$199.84
CA$232.22
+16.2%
10.8%CA$300.00CA$215.00n/a9
Jul ’25CA$197.12
CA$224.78
+14.0%
12.6%CA$300.00CA$200.00n/a9
Jun ’25CA$182.54
CA$223.80
+22.6%
12.1%CA$300.00CA$200.00n/a10
May ’25CA$178.72
CA$210.80
+17.9%
14.7%CA$300.00CA$190.00n/a10
Apr ’25CA$157.52
CA$202.78
+28.7%
17.4%CA$300.00CA$175.00n/a9
Mar ’25CA$169.67
CA$202.78
+19.5%
17.4%CA$300.00CA$175.00n/a9
Feb ’25CA$151.77
CA$191.00
+25.8%
21.1%CA$300.00CA$160.00n/a9
Jan ’25CA$158.06
CA$180.20
+14.0%
23.2%CA$300.00CA$145.00n/a10
Dec ’24CA$138.21
CA$180.20
+30.4%
23.2%CA$300.00CA$145.00n/a10
Nov ’24CA$114.10
CA$175.20
+53.5%
24.7%CA$300.00CA$145.00CA$174.6110
Oct ’24CA$106.63
CA$176.20
+65.2%
24.4%CA$300.00CA$140.00CA$180.7510
Sep ’24CA$127.00
CA$176.20
+38.7%
24.4%CA$300.00CA$140.00CA$189.6710
Aug ’24CA$127.45
CA$165.60
+29.9%
28.7%CA$300.00CA$117.00CA$199.8410
Jul ’24CA$110.58
CA$162.10
+46.6%
29.9%CA$300.00CA$117.00CA$197.1210
Jun ’24CA$106.80
CA$162.10
+51.8%
29.9%CA$300.00CA$117.00CA$182.5410
May ’24CA$91.44
CA$161.80
+76.9%
31.2%CA$300.00CA$117.00CA$178.7210
Apr ’24CA$95.49
CA$166.78
+74.7%
30.4%CA$300.00CA$130.00CA$157.529
Mar ’24CA$124.70
CA$197.33
+58.2%
18.8%CA$300.00CA$170.00CA$169.679
Feb ’24CA$126.75
CA$196.89
+55.3%
19.2%CA$300.00CA$165.00CA$151.779
Jan ’24CA$106.45
CA$198.00
+86.0%
19.1%CA$300.00CA$165.00CA$158.069
Dec ’23CA$122.24
CA$198.00
+62.0%
19.1%CA$300.00CA$165.00CA$138.219
Nov ’23CA$111.59
CA$199.78
+79.0%
20.8%CA$300.00CA$160.00CA$114.109

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


Discover undervalued companies