RLX Technology (RLX) Stock Overview
Through its subsidiaries, develops, manufactures, and sells e-vapor products in the People's Republic of China and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 4/6 |
| Financial Health | 5/6 |
| Dividends | 2/6 |
RLX Community Fair Values
Create NarrativeSee what 26 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
RLX Technology Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$2.07 |
| 52 Week High | US$2.84 |
| 52 Week Low | US$1.95 |
| Beta | 1.15 |
| 1 Month Change | -7.59% |
| 3 Month Change | -13.75% |
| 1 Year Change | 4.02% |
| 3 Year Change | 15.00% |
| 5 Year Change | -82.53% |
| Change since IPO | -92.99% |
Recent News & Updates
Narrative Update • May 13
RLX: Cautious Margins And Completed Buyback Will Support Future Upside Potential
Analysts have revised their fair value estimate for RLX Technology to about $3.14 from roughly $3.04 and lowered the Street price target to $2.50 from $2.60, citing updated models that incorporate a more cautious margin profile even as revenue projections increase. Analyst Commentary Recent research focuses on how a more cautious margin outlook feeds into RLX Technology's valuation, even as revenue expectations are adjusted in the latest models.
Narrative Update • Apr 21
RLX: Completed Buybacks And Prudent Margins Will Support Future Upside
Narrative Update Analysts now see RLX Technology's fair value aligning with a reduced price target of $2.50 from $2.60, reflecting updated expectations for a more conservative margin profile. Analyst Commentary Bearish analysts are signaling a more cautious stance on RLX Technology after the latest Q4 update, with price targets adjusted to reflect a less generous outlook on margins and execution risk.
Narrative Update • Apr 06
RLX: Prudent Margin Reset And Completed Buyback Will Support Upside
Analysts have trimmed their price target on RLX Technology by $0.10 to $2.50, citing updates to their models that reflect a more cautious view on margins and profitability. Analyst Commentary Recent commentary points to a more cautious stance on profitability, but also highlights that RLX Technology remains on research radars with a refined view of its margin and earnings profile.Recent updates
Narrative Update • May 13
RLX: Cautious Margins And Completed Buyback Will Support Future Upside Potential
Analysts have revised their fair value estimate for RLX Technology to about $3.14 from roughly $3.04 and lowered the Street price target to $2.50 from $2.60, citing updated models that incorporate a more cautious margin profile even as revenue projections increase. Analyst Commentary Recent research focuses on how a more cautious margin outlook feeds into RLX Technology's valuation, even as revenue expectations are adjusted in the latest models.Narrative Update • Apr 21
RLX: Completed Buybacks And Prudent Margins Will Support Future Upside
Narrative Update Analysts now see RLX Technology's fair value aligning with a reduced price target of $2.50 from $2.60, reflecting updated expectations for a more conservative margin profile. Analyst Commentary Bearish analysts are signaling a more cautious stance on RLX Technology after the latest Q4 update, with price targets adjusted to reflect a less generous outlook on margins and execution risk.Narrative Update • Apr 06
RLX: Prudent Margin Reset And Completed Buyback Will Support Upside
Analysts have trimmed their price target on RLX Technology by $0.10 to $2.50, citing updates to their models that reflect a more cautious view on margins and profitability. Analyst Commentary Recent commentary points to a more cautious stance on profitability, but also highlights that RLX Technology remains on research radars with a refined view of its margin and earnings profile.Narrative Update • Mar 23
RLX: Extended Buybacks And Cautious Margins Will Support Future Upside Potential
Analysts have trimmed their price target on RLX Technology to $2.50 from $2.60, reflecting updated models that incorporate a more cautious margin outlook and a higher future P/E assumption. Analyst Commentary Bearish analysts are signaling a more cautious stance on RLX Technology after the latest Q4 update, reflected in the reduction of the price target to $2.50.Seeking Alpha • Mar 16
Maintaining RLX Technology At 'Strong Buy'
Summary RLX Technology is rated a 'Strong Buy' due to robust international expansion and solid fundamentals. International sales now comprise 76.5% of RLX's Q4 revenue, with rapid market share gains in Asia Pacific and strategic moves in Europe. The company maintains a strong cash position ($1.19B), actively returns capital via dividends and buybacks, and extended its $170M repurchase authorization through 2027. Despite regulatory and China-listing risks, RLX's valuation and accelerating global growth underpin my conviction in holding a full position. Read the full article on Seeking AlphaNarrative Update • Mar 09
RLX: Extended Buybacks And Stable Outlook Will Support Future Upside Potential
Analysts have made a modest trim to their RLX Technology price target to $2.65, reflecting slightly higher discount rate assumptions, steady fair value estimates and only small tweaks to projected revenue growth, profit margins and future P/E. What's in the News On December 31, 2025, RLX Technology extended its existing share repurchase plan, setting a new end date of December 31, 2027 (Key Developments).Narrative Update • Feb 23
RLX: Extended Share Repurchases Will Support Future Return Potential
Analysts have modestly adjusted their price target for RLX Technology, citing slightly different assumptions for discount rate, revenue growth, profit margin, and future P/E. Together, these factors refine their view of the stock's risk and earnings potential in dollar terms.Analysis Article • Feb 09
Is RLX Technology (NYSE:RLX) Using Too Much Debt?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Narrative Update • Feb 08
RLX: Share Repurchases And Margin Assumptions Will Shape Future Returns
Analysts have trimmed their price target on RLX Technology to US$2.65 per share. This reflects slightly higher assumed discount rates and modest adjustments to revenue growth, profit margin, and future P/E expectations.Narrative Update • Jan 25
RLX: Share Repurchases And Margin Outlook Will Shape Future Returns
Analysts have nudged their fair value estimate for RLX Technology from about US$2.61 to roughly US$2.65 per share. This reflects updated assumptions that include adjusted revenue growth expectations, a slightly lower discount rate, a revised profit margin outlook and a reduced future P/E multiple.Analysis Article • Jan 24
Here's What's Concerning About RLX Technology's (NYSE:RLX) Returns On Capital
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. One common...Narrative Update • Jan 11
RLX: Share Repurchases And Extended Buyback Horizon Will Support Upside
Analysts have inched up their fair value estimate for RLX Technology from about US$4.02 to roughly US$4.10 per share. This reflects slightly lower assumed discount rates, modestly adjusted revenue growth and profit margin expectations, and a small revision to the future P/E input.Narrative Update • Dec 26
RLX: Stable Margins And Faster Revenue Will Drive Shares Higher
Analysts have slightly raised their price target on RLX Technology, reflecting marginally faster expected revenue growth, a modest reduction in discount rates, and a minor adjustment to future earnings multiples, while profit margin forecasts remain broadly stable. Valuation Changes Fair Value: Unchanged at $2.61 per share, indicating no material revision to the intrinsic value estimate.Analysis Article • Dec 25
Investors Still Waiting For A Pull Back In RLX Technology Inc. (NYSE:RLX)
RLX Technology Inc.'s ( NYSE:RLX ) price-to-earnings (or "P/E") ratio of 25.5x might make it look like a sell right now...Narrative Update • Dec 12
RLX: Higher Margins Will Offset Softer Revenue Outlook Going Forward
Analysts have raised their price target on RLX Technology from approximately 2.34 dollars to 2.61 dollars, citing expectations for stronger profit margins that more than offset slightly slower projected revenue growth and a marginally higher discount rate. Valuation Changes Fair Value: increased moderately from 2.34 dollars to 2.61 dollars per share, reflecting higher estimated intrinsic value.Analysis Article • Oct 23
RLX Technology (NYSE:RLX) Will Want To Turn Around Its Return Trends
What trends should we look for it we want to identify stocks that can multiply in value over the long term? In a...Analysis Article • Oct 01
RLX Technology Inc. (NYSE:RLX) Shares Could Be 32% Below Their Intrinsic Value Estimate
Key Insights Using the 2 Stage Free Cash Flow to Equity, RLX Technology fair value estimate is US$3.88 Current share...Narrative Update • Aug 27
Termination Of Noncompete With Relx Inc Will Drive Future Success
RLX Technology's consensus price target has increased to $2.93, as a steep drop in its future P/E suggests significantly improved earnings expectations despite a decline in net profit margin. Valuation Changes Summary of Valuation Changes for RLX Technology The Consensus Analyst Price Target has risen slightly from $2.83 to $2.93.Analysis Article • Aug 01
Investors Appear Satisfied With RLX Technology Inc.'s (NYSE:RLX) Prospects
With a price-to-earnings (or "P/E") ratio of 31.3x RLX Technology Inc. ( NYSE:RLX ) may be sending very bearish signals...Analysis Article • Jul 10
RLX Technology (NYSE:RLX) Has A Rock Solid Balance Sheet
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analysis Article • Jun 22
Is Now An Opportune Moment To Examine RLX Technology Inc. (NYSE:RLX)?
While RLX Technology Inc. ( NYSE:RLX ) might not have the largest market cap around , it led the NYSE gainers with a...Analysis Article • Apr 15
RLX Technology Inc.'s (NYSE:RLX) Stock Retreats 26% But Earnings Haven't Escaped The Attention Of Investors
RLX Technology Inc. ( NYSE:RLX ) shareholders that were waiting for something to happen have been dealt a blow with a...Analysis Article • Mar 30
Is RLX Technology (NYSE:RLX) A Risky Investment?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' It's only natural to consider a company's...Analysis Article • Jan 31
With RLX Technology Inc. (NYSE:RLX) It Looks Like You'll Get What You Pay For
When you see that almost half of the companies in the Tobacco industry in the United States have price-to-sales ratios...Seeking Alpha • Jan 17
RLX Technology: Vaporizing Boundaries For Global Growth
Summary RLX Technology is well-positioned to benefit from China's shift to e-vapor, holding a dominant 60% market share and expanding globally. Strong 3Q24 results with 52% y/y revenue growth and improved margins; international markets like Japan and New Zealand show significant growth. Management expects mid-to-high single-digit Q/Q growth in overseas business for Q4 2024 and a 20%-30% CAGR over the next 2-3 years. Valuation at 18.8x 2025E P/E with significant cash reserves offers a safety margin; DCF analysis values RLX at $2.60/share, a 22% upside. Read the full article on Seeking Alpha
New Narrative • Nov 21
Innovative Expansion And Decisive Shareholder Focus Drive Global Revenue Growth
Strategic international expansion and product innovation could drive future revenue growth by capturing diverse consumer segments and increasing market share.Analysis Article • Sep 14
Is It Too Late To Consider Buying RLX Technology Inc. (NYSE:RLX)?
While RLX Technology Inc. ( NYSE:RLX ) might not have the largest market cap around , it received a lot of attention...Seeking Alpha • Aug 21
RLX Technology: Bright Spots Amid Results Miss
Summary My Hold rating for RLX Technology stock stays unchanged, as there were both positives and negatives pertaining to the company's Q2 performance and disclosures. RLX's top line and bottom line fell short of expectations due to competition from illegal cigarettes in China and channel expansion efforts in overseas markets. But RLX Technology has good R&D capabilities, and the pace of regulatory approval for new e-cigarette products in the Chinese market has gotten faster. Read the full article on Seeking AlphaAnalysis Article • Aug 08
Shareholders Should Be Pleased With RLX Technology Inc.'s (NYSE:RLX) Price
RLX Technology Inc.'s ( NYSE:RLX ) price-to-earnings (or "P/E") ratio of 19.8x might make it look like a sell right now...Analysis Article • May 30
Is There Now An Opportunity In RLX Technology Inc. (NYSE:RLX)?
RLX Technology Inc. ( NYSE:RLX ), might not be a large cap stock, but it saw significant share price movement during...Analysis Article • Apr 22
Is RLX Technology (NYSE:RLX) A Risky Investment?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Seeking Alpha • Mar 19
RLX: Focus On Both Q4 Results And Outlook (Rating Upgrade)
Summary RLX Technology Inc.'s Q4 2023 results surpassed expectations due to its expansion into new geographical markets and good cost control. But I am uncertain about the company's prospects, taking into account risks like a potential delay in new product approvals and the competitive threat from illicit products. My rating for RLX Technology is a Hold now (versus a Sell previously), following a consideration of its Q4 performance, business outlook, and shareholder capital return expectations. Read the full article on Seeking AlphaAnalysis Article • Feb 11
Are Investors Undervaluing RLX Technology Inc. (NYSE:RLX) By 48%?
Key Insights RLX Technology's estimated fair value is US$3.59 based on 2 Stage Free Cash Flow to Equity Current share...Analysis Article • Dec 20
At US$2.08, Is It Time To Put RLX Technology Inc. (NYSE:RLX) On Your Watch List?
While RLX Technology Inc. ( NYSE:RLX ) might not have the largest market cap around , it saw a significant share price...Seeking Alpha • Nov 22
RLX Stabilizes As Air Clears In New Regulatory Environment
Summary RLX Technology’s revenue totaled 428 million yuan in the third quarter, up slightly from the previous quarter, while its profit fell 15% over that period. The company terminated its non-compete agreement with Relx on Nov. 10, paving the way for it to expand its e-cigarette business outside China. RLX Technology has a trailing P/E ratio of nearly 200 times due to its low profits, much higher than 21 times for Smoore. Read the full article on Seeking AlphaSeeking Alpha • Nov 01
RLX: Negative Read-Throughs From Contract Manufacturer's Recent Results
Summary RLX Technology's key contract manufacturer, Smoore, delivered a lackluster set of results for the third quarter of 2023. Smoore's poor Q3 2023 results send unfavorable signals about RLX Technology's near-term business prospects. A sell rating for RLX is maintained, after reviewing its key contract manufacturer's quarterly financial numbers. Read the full article on Seeking AlphaAnalysis Article • Aug 29
The RLX Technology Inc. (NYSE:RLX) Analysts Have Been Trimming Their Sales Forecasts
One thing we could say about the analysts on RLX Technology Inc. ( NYSE:RLX ) - they aren't optimistic, having just...Seeking Alpha • Aug 24
RLX Holds Breath As Illegal Vaping Slows Its Rebound
Summary China’s vaping giant has been slow to bounce back from an industry crackdown due to competition from makers of illegal rival products. RLX’s revenue plunged 83% in the second quarter year-on-year, but was up from the previous quarter as it adjusts to a new regulatory framework launched last fall. Despite complying with the new framework, China’s leading maker of vaping devices continues to face challenges from illegal rival products. Read the full article on Seeking AlphaSeeking Alpha • Aug 04
RLX Technology: A Potential Miss For Upcoming Results
Summary Analysts see RLX delivering a better set of results in Q2 2023 as compared to that for Q1 2023. In my view, the sell-side is too bullish on RLX's near-term prospects, and I'm expecting the company's actual second quarter performance to be weaker than what the market anticipates. I revise my rating for RLX to a Sell, taking into account the potential Q2 miss and its rich valuations. Read the full article on Seeking AlphaAnalysis Article • Jul 18
When Should You Buy RLX Technology Inc. (NYSE:RLX)?
While RLX Technology Inc. ( NYSE:RLX ) might not be the most widely known stock at the moment, it received a lot of...Analysis Article • Jun 08
RLX Technology (NYSE:RLX) Could Be Struggling To Allocate Capital
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'd...Seeking Alpha • May 26
RLX Technology: Recent Share Price Correction Is Justified
Summary RLX has been hit by a substantial stock price correction and a significant valuation multiple compression after it reported a disappointing set of results for Q1 2023. With the e-cigarette market in China becoming regulated in late-2022, RLX Technology's sales and profit margins have been negatively impacted by adverse regulatory changes. I rate RLX's shares as a Hold, as I think that its recent share price pullback is justified, and recovery to pre-regulation revenue and profitability levels will take time. Read the full article on Seeking AlphaAnalysis Article • Apr 25
RLX Technology Inc. (NYSE:RLX) Shares Could Be 46% Below Their Intrinsic Value Estimate
Key Insights The projected fair value for RLX Technology is US$4.63 based on 2 Stage Free Cash Flow to Equity RLX...Analysis Article • Mar 17
Weak Statutory Earnings May Not Tell The Whole Story For RLX Technology (NYSE:RLX)
Despite RLX Technology Inc.'s ( NYSE:RLX ) recent earnings report having lackluster headline numbers, the market...Analysis Article • Mar 16
The RLX Technology Inc. (NYSE:RLX) Analysts Have Been Trimming Their Sales Forecasts
The analysts covering RLX Technology Inc. ( NYSE:RLX ) delivered a dose of negativity to shareholders today, by making...Analysis Article • Mar 11
Do RLX Technology's (NYSE:RLX) Earnings Warrant Your Attention?
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...Analysis Article • Feb 09
Returns On Capital Are Showing Encouraging Signs At RLX Technology (NYSE:RLX)
What are the early trends we should look for to identify a stock that could multiply in value over the long term...Analysis Article • Jan 25
Investor Optimism Abounds RLX Technology Inc. (NYSE:RLX) But Growth Is Lacking
There wouldn't be many who think RLX Technology Inc.'s ( NYSE:RLX ) price-to-earnings (or "P/E") ratio of 13x is worth...Seeking Alpha • Jan 15
Adding RLX Technology To My Long Term Value Portfolio
Summary RLX has been beaten down due to negative changes in its Chinese operating landscape. I review these changes in some depth. Given the company's valuation and quant rating, as well as its plans on dealing with the new landscape; I believe that we're being presented a buying opportunity. Today I'd like to introduce the second entry in my long term value portfolio: the Chinese vaping company RLX Technology (RLX). This stock has been severely beaten down by a one - two punch of major changes in Chinese regulation and taxation regarding e-vaping. I'll begin by reviewing these all important changes, but before doing so, here's a chart showing the brutal price action since the company became public in January of 2021: bigcharts Chinese E-Vaping Regulations Chinese E-vaping had once been operated in what could best be described as a "wild west" regulatory environment, i.e. one where almost anything went. However that changed beginning with new rules contemplated in 2021 and implemented in 2022. Since these changes are so important to understanding where RLX is now, I'll excerpt a few commentaries from the best sources I could find. Vaping360 has this summary (with my emphasis): China had already banned online sales of vaping products in 2019, and following the takeover of vaping regulation by the STMA, additional planned rules were soon announced. Product standards laid out at that time included a domestic ban on open-system products; only closed, non-refillable devices would be allowed for sale in China. Additionally, there would be a ban on synthetic nicotine, and a maximum nicotine strength of 20 mg/mL, following the European Union limit. [...] In March 2022, the final draft of the technical standards added the flavor ban, which had been left unsettled in the previous draft. The new standards would prohibit all flavors except tobacco for products sold in China. The flavor ban was scheduled to begin May 1, but was postponed until October by the State Administration for Market Regulation, which granted final approval of the rules. Thecontinuumofrisk has a much more detailed discussion, including changes to how products are reviewed technically, new warnings and packaging requirements which include: The warnings are divided into three groups. Group 1: Smoking e-cigarettes is harmful to health. Do not smoke e-cigarettes in non-smoking places. Group 2: Quitting e-cigarettes as soon as possible is good for health. Quitting e-cigarettes can reduce health risks. Group 3: Discourage adolescents from smoking e-cigarettes. No e-cigarettes for primary and secondary school students. The first group of warnings should always be used on the front (main visible panel), and the second and third groups of warnings are used alternately on the back. The regulation also makes detailed provisions on the location, area, font, etc., of the warning area. There are also new quality spot checks, a unified trading platform and new rules on logistics. Even without the new taxes, TechCrunch is incredibly negative on the impacts of regulatory changes to the industry saying (with my emphasis): A ban on flavored vapes is like a death knell to the vaping industry. Tobacco-flavored products accounted for only an insignificant amount of e-cigarette sales, according to a survey conducted by Landong, a Chinese media publication focused on the vaping industry. Other major measures from the regulations include a tobacco tax on e-cigarette sales and stringent new requirements on how a vape is made, from its battery, ceramic coil and nicotine content to fragrance. Meeting all these criteria could cost a fortune, which means the shoddy, scruffy type of vape sellers that were crowding the market before will struggle to survive. As I'll discuss below, I don't agree with this assessment, but it certainly helps explain why RLX's price chart looks the way it does. New Taxes China has also imposed new taxes, which consist of "a tax rate of 36% on the production or import of vapes and an 11% tax on the wholesale distribution of the products". RLX As mentioned above, RLX is a Chinese e-vaping company which has been public for two years. Because there's some seasonality in the market, I'm presenting both quarterly and trailing twelve month revenue and cash flow numbers below. Data by YChartsData by YCharts As can be seen, performance dropped substantially in the last quarter due to the regulatory changes. As such, I think it's best to concentrate on the most recent comments from the company when trying to assess it. First, from the latest earnings release, we learn that (with my emphasis): During the third quarter of 2022, we remained dedicated to preparing for a smooth transition to the new national standards, which came into full effect on October 1, 2022. Specifically, we wound down shipments of our older products and gradually switched to the National Transaction Platform on a regional basis. We have now achieved full geographical coverage nationwide... "We delivered net revenues of approximately RMB1.0 billion in the third quarter, recording a sequential decrease mainly due to the discontinuation of older products during the transition to the new national standards, as well as the second quarter's high comparison basis mainly attributable to frontloading of sales in anticipation of the discontinuation of older products. We remain confident that our diversified portfolio will continue to satisfy adult smokers' needs and that our sales will gradually recover," said Mr. Chao Lu, Chief Financial Officer of RLX Technology. "Meanwhile, our continuous efforts to improve operational efficiency are proving effective, evidenced by a 30.9% quarter-over-quarter decrease in non-GAAP operating expenses. However, our profitability in the coming quarters will be adversely affected by the application of 36% consumption tax to e-cigarettes manufacturers since November 1, 2022. Cost control measures will remain at the forefront of our strategic initiatives as we navigate the evolving regulatory environment while maintaining our sustainable long-term growth." Further, on the earnings call the progress on developing newly certified products was emphasized: In addition to deepening our team's understanding of the regulation, we also actively provided timely support for store owners and distributors during the transition period to ensure a smooth transition for the whole value chain. At the same time, we accelerated our research and development of the new GB product and actively apply for technical reviews and relevant licenses. These efforts continue to bear fruit. As we reported last quarter, several of our GB products were among the first batch in the industry to achieve approval. These products have now been brought to market and are achieving steady sales. We have a healthy pipeline of products in the development and are carefully monitoring user feedback on newly released products to ensure that our future products meet their needs. As of the end of last week we have obtained approval for 14 devices and 14 cartridges, expanding the number of our GD products and our ready-for-market pipeline. Being in the forefront of having new products approved should be a competitive advantage, which is one significant reason I'm bullish not bearish on the company. Examples of these products are shown in the latest corporate presentation: Corporate presentation Finally, the near term outlook was also discussed on the earnings call:Shareholder Returns
| RLX | US Tobacco | US Market | |
|---|---|---|---|
| 7D | -1.4% | -2.0% | 1.2% |
| 1Y | 4.0% | 5.5% | 28.7% |
Return vs Industry: RLX underperformed the US Tobacco industry which returned 5.5% over the past year.
Return vs Market: RLX underperformed the US Market which returned 28.7% over the past year.
Price Volatility
| RLX volatility | |
|---|---|
| RLX Average Weekly Movement | 4.8% |
| Tobacco Industry Average Movement | 11.3% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.4% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: RLX has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: RLX's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2018 | 897 | Kate Ying | ir.relxtech.com |
RLX Technology Inc., through its subsidiaries, develops, manufactures, and sells e-vapor products in the People's Republic of China and internationally. It offers rechargeable e-vapor products under the Qingyu, Phantom, Phantom Pro, Zeus, Leili, and Daqian names; and disposable e-vapor products under the Feiliu and Feiliu Mega names. The company also provides closed-system rechargeable products, open-system products, closed-system disposable products, and modern oral products.
RLX Technology Inc. Fundamentals Summary
| RLX fundamental statistics | |
|---|---|
| Market cap | US$2.53b |
| Earnings (TTM) | US$144.94m |
| Revenue (TTM) | US$644.96m |
17.5x
P/E Ratio3.9x
P/S RatioIs RLX overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| RLX income statement (TTM) | |
|---|---|
| Revenue | CN¥4.38b |
| Cost of Revenue | CN¥2.92b |
| Gross Profit | CN¥1.46b |
| Other Expenses | CN¥472.95m |
| Earnings | CN¥983.96m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.81 |
| Gross Margin | 33.27% |
| Net Profit Margin | 22.47% |
| Debt/Equity Ratio | 0.8% |
How did RLX perform over the long term?
See historical performance and comparisonDividends
5.3%
Current Dividend Yield96%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/26 10:29 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
RLX Technology Inc. is covered by 15 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Lucy Yu | BofA Global Research |
| Luzi Li | BofA Global Research |
| Yunqiao Du | CCB International Securities Limited |