AI Marketing Automation Will Expand Omnichannel Personalization

Key Takeaways

• Rapid enterprise adoption of AI-driven marketing and focus on first-party data are fueling Zeta's growth, differentiation, and strong client retention.
  
• Expansion among agency clients and continued AI innovation are boosting revenue, efficiency, and profitability while improving earnings predictability.
  
• Stricter privacy laws, competitive pressures, and shifting digital advertising trends threaten growth, profitability, and differentiation, challenging Zeta's ability to scale and sustain strong client relationships.

Catalysts

Operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally.

• Zeta is benefiting from rapid enterprise adoption of AI-powered marketing automation and omnichannel personalization, which is driving large, multiuse case deployments (like OneZeta) and fueling double-digit revenue growth along with expanded customer lifetime value.
  
• The intensifying focus on data privacy and the shift to first-party data (due to regulatory changes and third-party cookie deprecation) position Zeta's proprietary data and integrated platform as a favored, compliant alternative, supporting client retention and differentiated pricing-positively impacting both revenue and margins.
  
• Continued expansion and penetration of agency clients, especially among independent agencies with limited internal AI/data capabilities, is opening a vast new pipeline for direct business and increasing average revenue per customer, which supports sustained top-line growth.
  
• Significant investments in AI/ML (including the Zeta Data & AI Lab and new prescriptive AI products like Zeta Answers) are expected to drive ongoing product innovation, automation, and superior ROI for clients, improving efficiency and further expanding net margins.
  
• Zeta's proven land-and-expand sales strategy, discipline in customer acquisition efficiency, and visible ramp in free cash flow conversion suggest increasing earnings predictability and margin leverage, as evidenced by strong free cash flow growth and an aggressive share buyback program.

Zeta Global Holdings Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Zeta Global Holdings's revenue will grow by 18.3% annually over the next 3 years.
• Analysts assume that profit margins will increase from -3.2% today to 5.2% in 3 years time.
• Analysts expect earnings to reach $99.9 million (and earnings per share of $0.38) by about August 2028, up from $-36.6 million today. The analysts are largely in agreement about this estimate.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 99.4x on those 2028 earnings, up from -116.0x today. This future PE is greater than the current PE for the US Software industry at 36.5x.
• Analysts expect the number of shares outstanding to grow by 7.0% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 8.59%, as per the Simply Wall St company report.

Zeta Global Holdings Future Earnings Per Share Growth

Risks

• Heightened privacy regulations or changing attitudes toward data collection (e.g., GDPR, CCPA, third-party cookie deprecation) could erode the effectiveness and legal permissibility of Zeta's data-driven platform, directly impacting its long-term revenue growth and ability to retain clients.
  
• Persistent GAAP net losses despite revenue growth and ongoing headcount investments signal ongoing profitability risk; if high customer acquisition costs or necessary sales/engineering spend remain elevated, future net margins and path to sustainable earnings could be under pressure.
  
• The rapid evolution and commoditization of generative AI and marketing automation tools, especially as larger, better-capitalized firms (e.g., Adobe, Salesforce, Oracle) release their own integrated AI solutions, could erode Zeta's differentiation and reduce pricing power, pressuring revenue per client and earnings over time.
  
• Growing digital advertising fatigue, increased ad-blocking, and potential brand shifts to alternative channels could shrink the overall digital marketing spend pool, limiting Zeta's addressable market and constraining its revenue potential and pipeline growth.
  
• Heavy dependence on continued expansion within agencies and a small penetration rate among agency holdcos leave growth forecasts vulnerable to changes in agency strategies, increased in-housing of marketing technology, or sector consolidation-any of which may slow customer acquisition, upsell rates, or long-term revenue scaling.

Valuation

• The analysts have a consensus price target of $26.667 for Zeta Global Holdings based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $44.0, and the most bearish reporting a price target of just $18.0.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $1.9 billion, earnings will come to $99.9 million, and it would be trading on a PE ratio of 99.4x, assuming you use a discount rate of 8.6%.
• Given the current share price of $17.81, the analyst price target of $26.67 is 33.2% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.