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AI Integration With Amazon And Google Will Strengthen Future Position

Published
27 Apr 25
Updated
09 Dec 25
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AnalystConsensusTarget's Fair Value
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1Y
-32.6%
7D
5.8%

Author's Valuation

US$53.6726.4% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 09 Dec 25

Fair value Decreased 6.82%

GTLB: Share Momentum Will Increase On Renewed Takeover Interest Amid AI Efficiency Shift

Analysts have modestly reduced their price target on GitLab to about $54 per share from roughly $58. They cite slightly slower expected revenue growth and a lower future earnings multiple for DevOps platforms as AI driven efficiencies temper industry expansion, even as profit margin assumptions edge higher.

Analyst Commentary

Recent research commentary presents a balanced view of GitLab, with analysts weighing its upmarket momentum and platform breadth against a more uncertain demand backdrop as AI driven productivity gains reshape DevOps spending patterns.

Bullish Takeaways

  • Bullish analysts highlight GitLab's continued shift upmarket with its Ultimate tier, viewing deeper penetration of large enterprises as a support for durable subscription growth and improved net retention.
  • The company is seen as well positioned to capture more workflow consolidation as customers seek integrated DevSecOps and AI enhanced tooling, which could sustain a premium valuation compared with narrower point solution peers.
  • Some see leadership changes as an opportunity to refine go to market execution and sharpen product positioning around AI, potentially unlocking better win rates and higher attach on security and compliance modules.
  • Despite slower expected headcount growth in development teams, GitLab's broad platform and strategic role in software delivery pipelines are viewed as structural positives that can underpin long term expansion.

Bearish Takeaways

  • Bearish analysts prefer to stay cautious in the near term, pointing to uncertainty around where next year's guidance will be set and the risk that management offers more conservative growth targets as AI efficiencies compress seat expansion.
  • There is concern that as agentic coding tools and code generation mature, investors will struggle to assess how value is split between AI layers and DevOps platforms, creating valuation overhang and multiple compression risk.
  • Commentary on the broader DevOps space indicates that developer headcounts are unlikely to decline meaningfully but may see limited growth, which could cap GitLab's volume driven upside and slow top line acceleration.
  • Competitive dynamics remain a watch point, with the evolving landscape in security, MLOps, and AI tooling raising the risk that some budgets shift toward alternative platforms, pressuring GitLab's share gains and pricing power.

What's in the News

  • Datadog is reportedly working with Morgan Stanley to explore a renewed takeover bid for GitLab, with a potential offer discussed at over $60 per share, following earlier sale discussions reported by Reuters (Street Insider, Reuters).
  • An M&A focused Betaville alert has circulated fresh market rumors around GitLab, adding to speculation about potential strategic interest in the company (Betaville via The Fly).
  • GitLab issued new guidance, projecting fourth quarter revenue of approximately $251 million to $252 million and fiscal 2026 revenue of about $946 million to $947 million, reinforcing expectations for continued top line growth.
  • The company appointed Jessica Ross as chief financial officer, effective January 15, 2026, succeeding interim CFO James Shen and signaling a focus on seasoned financial leadership as GitLab scales.
  • GitLab released its annual Global DevSecOps report, highlighting an AI paradox in which faster coding collides with tool sprawl and compliance complexity, and underscoring growing demand for integrated DevSecOps platforms.

Valuation Changes

  • Fair Value Estimate has fallen modestly to about $53.67 per share from roughly $57.59.
  • Discount Rate has risen slightly to approximately 8.46 percent from about 8.39 percent, reflecting a marginally higher perceived risk profile.
  • Revenue Growth has been revised down to roughly 18.23 percent from about 19.62 percent, indicating slightly slower expected top line expansion.
  • Net Profit Margin has increased slightly to around 12.69 percent from approximately 12.35 percent, implying a modestly stronger long term profitability outlook.
  • Future P/E Multiple has declined to about 67.7x from roughly 72.8x, pointing to a somewhat lower valuation framework for GitLab's earnings power.

Key Takeaways

  • AI-driven platform enhancements, integrated security, and strategic partnerships are strengthening GitLab's competitive position, supporting premium pricing, upselling, and market share gains.
  • Dual sales-led and product-led growth strategies target broader customer acquisition, especially in mid-market and enterprise, aiming for sustained long-term recurring revenue expansion.
  • Rising competition, customer growth challenges, and business model shifts pose risks to GitLab's revenue, margin expansion, and predictability of long-term earnings.

Catalysts

About GitLab
    Develops software for the software development lifecycle in the United States, Europe, and the Asia Pacific.
What are the underlying business or industry changes driving this perspective?
  • GitLab's expansion of AI-driven capabilities across its DevSecOps platform, including the upcoming Duo Agent Platform with hybrid usage-based monetization, is expected to capture increased demand for automation and developer productivity tools, potentially accelerating revenue growth and expanding margins as high-value features command premium pricing and upsell opportunities.
  • Enhanced focus on customer acquisition, with parallel tracks for sales-led and product-led growth (PLG), addresses prior deceleration in net new customers and aims to unlock new market segments-especially in mid-market and enterprise-which could result in a broader customer base for sustained multi-year ARR growth.
  • Continued integration of comprehensive security and compliance features within the platform positions GitLab as a preferred solution for organizations that prioritize embedded security and regulatory requirements, likely supporting further adoption of higher-margin tiers (such as Ultimate and Dedicated), boosting net retention rates and recurring revenue.
  • The ongoing migration from on-premises to cloud-based development, coupled with GitLab's scaling SaaS and Dedicated offerings (with SaaS up 39% YoY and Dedicated ARR up 92% YoY), will likely improve gross margin leverage, aid in operating efficiency, and support expansion of net margins and free cash flow.
  • Strong strategic partnerships with leading AI providers (Amazon, OpenAI, Google, Anthropic, Cursor) and native integration with leading AI dev tools enhance the platform's open-ecosystem advantage and toolchain consolidation, which may drive further market share gains and reinforce GitLab's position as the unified platform of choice, positively impacting long-term growth and profitability.

GitLab Earnings and Revenue Growth

GitLab Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming GitLab's revenue will grow by 21.6% annually over the next 3 years.
  • Analysts are not forecasting that GitLab will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate GitLab's profit margin will increase from 1.6% to the average US Software industry of 13.1% in 3 years.
  • If GitLab's profit margin were to converge on the industry average, you could expect earnings to reach $189.5 million (and earnings per share of $1.05) by about September 2028, up from $13.0 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 74.8x on those 2028 earnings, down from 594.7x today. This future PE is greater than the current PE for the US Software industry at 36.6x.
  • Analysts expect the number of shares outstanding to grow by 2.93% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.4%, as per the Simply Wall St company report.

GitLab Future Earnings Per Share Growth

GitLab Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Intensifying competition from established players like Microsoft's GitHub and rapidly emerging AI-based developer tools may erode GitLab's market share, compress pricing power, and put downward pressure on both revenue growth and margins over the long term.
  • The company has experienced a decelerating trend in new customer additions and an increasing reliance on expansion with existing customers, raising concerns about market saturation and the potential for slower ARR (Annual Recurring Revenue) growth, which could lead to more volatile revenue and less predictable long-term earnings.
  • Ongoing go-to-market organizational changes-including executive turnover, new sales models, and the ramp-up period for new hires-introduce execution risk and could create transitional disruption, potentially leading to inconsistent sales performance or missed growth targets, impacting near
  • and mid-term revenue and profitability.
  • The SMB segment is exhibiting persistent softness, reflecting price sensitivity and budget constraints, and with only 8% of total revenue from SMBs, GitLab may struggle to expand meaningfully in this segment while being more exposed to pricing pressures and alternative low-cost or open-source solutions, which could hinder overall revenue growth and net margin expansion.
  • GitLab's business model shift toward a hybrid seat-plus-usage-based pricing approach has not yet been proven at scale; slow customer upgrade cycles (particularly for on-premises/self-managed deployments) and uncertainty around the pace and magnitude of AI-driven monetization may delay or limit improvement in top-line revenue and operating leverage, affecting long-term earnings outlook.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $61.808 for GitLab based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $85.0, and the most bearish reporting a price target of just $46.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $1.4 billion, earnings will come to $189.5 million, and it would be trading on a PE ratio of 74.8x, assuming you use a discount rate of 8.4%.
  • Given the current share price of $46.91, the analyst price target of $61.81 is 24.1% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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