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GameChanger And Omnichannel Investments Will Unlock Future Potential

Published
12 Sep 24
Updated
13 Sep 25
AnalystConsensusTarget's Fair Value
US$240.33
7.3% undervalued intrinsic discount
13 Sep
US$222.80
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1Y
4.8%
7D
-1.9%

Author's Valuation

US$240.3

7.3% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update13 Sep 25
Fair value Increased 1.32%

Analysts have raised their price target for DICK'S Sporting Goods to $240.33, citing expected sales growth and long-term earnings potential from the Foot Locker acquisition despite integration risks, near-term margin pressure, and concerns around Foot Locker's turnaround.


Analyst Commentary


  • Bullish analysts see the Foot Locker acquisition creating a "category killer" with increased buying power, leading to mid-single-digit sales growth and margin expansion for the combined company.
  • There is broad recognition of ongoing business momentum, with the company issuing prudent guidance amidst uncertainty in the second half of the year and potential gross margin pressure from tariffs and promotions.
  • Some analysts suggest the combined company can generate solid earnings growth long-term, though Dick's standalone growth is expected to outpace the medium-term profile when factoring in Foot Locker's current weaker performance.
  • Bearish analysts express caution about lofty consensus estimates and uncertainty regarding Foot Locker's turnaround, as well as the dilutive impact of equity financing for the acquisition.
  • Despite near-term uncertainties, the consensus is that Dick's Sporting remains positioned for strong performance, supported by its operational execution and growth potential post-acquisition.

What's in the News


  • Senator Elizabeth Warren has urged the FTC and DOJ to closely scrutinize and potentially block DICK'S Sporting Goods' proposed $2.4 billion acquisition of Foot Locker amid concerns about job losses, price increases, and reduced competition in the sneaker and athletic shoe market (CNBC).
  • DICK'S Sporting Goods raised its 2025 guidance, now expecting comparable sales growth of 2.0%-3.5% (up from 1.0%-3.0%), net sales of $13.75-$13.95 billion, and EPS of $13.90-$14.50 (previously $13.80-$14.40).
  • The company was dropped from multiple Russell growth indices as of late June 2025, including the Russell 1000 Growth, Russell 3000 Growth, and Russell Midcap Growth indices.
  • DICK'S has extended its WNBA partnership through 2028, continuing as the Official Sporting Goods Retailer and expanding involvement in youth basketball initiatives and apparel, reaffirming its commitment to supporting women's sports.
  • DICK'S announced retail expansion of JackRabbit's micro ebikes in select stores and online, and launched Cookie Jar & A Dream Studios, its new in-house content unit, to strengthen brand storytelling through sports documentaries.

Valuation Changes


Summary of Valuation Changes for DICK'S Sporting Goods

  • The Consensus Analyst Price Target remained effectively unchanged, moving only marginally from $237.20 to $240.33.
  • The Consensus Revenue Growth forecasts for DICK'S Sporting Goods has significantly risen from 2.9% per annum to 7.8% per annum.
  • The Net Profit Margin for DICK'S Sporting Goods has significantly fallen from 8.75% to 7.80%.

Key Takeaways

  • Growth is fueled by consumer health trends, strong brand offerings, omnichannel investments, and innovative in-store experiences that deepen customer engagement and loyalty.
  • Technology, data analytics, and strategic acquisitions are increasing operational efficiency, market reach, and profitability while positioning the company for sustained long-term expansion.
  • Execution risks from the Foot Locker acquisition, increased footwear exposure, and rising costs could pressure margins and earnings if consumer trends or store traffic decline.

Catalysts

About DICK'S Sporting Goods
    Operates as an omni-channel sporting goods retailer primarily in the United States.
What are the underlying business or industry changes driving this perspective?
  • DICK'S is capitalizing on increased consumer focus on healthy, active lifestyles and rising youth sports participation, evidenced by strong comp growth, broad-based demand across key categories (apparel, footwear, team sports, golf), and the rapid growth of GameChanger, all likely to drive ongoing revenue expansion and market share gains.
  • Strategic investments in omnichannel capabilities-including House of Sport and Field House experiential stores, a robust e-commerce/app platform, and advanced athlete data-are boosting both online and in-store engagement, positioning DICK'S to increase revenue per customer and support higher average transaction values over the long term.
  • Expansion of high-margin vertical/private label brands (DSG, CALIA, VRST) and greater proprietary assortment are driving margin expansion and brand loyalty, serving as a significant lever for future improvement in net margins and overall profitability.
  • The acquisition of Foot Locker is set to expand DICK'S total addressable market, broaden its consumer base, strengthen vendor relationships, and offer synergies (targeting $100–125M), all of which are likely to accelerate top-line growth and operating earnings post-integration.
  • Investment in technology and data analytics-including the DICK'S Media Network and integration of AI/RFID across digital and store operations-will enhance personalization, inventory efficiency, and operational productivity, expected to deliver operating leverage and long-term earnings growth.

DICK'S Sporting Goods Earnings and Revenue Growth

DICK'S Sporting Goods Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming DICK'S Sporting Goods's revenue will grow by 2.9% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 8.5% today to 8.8% in 3 years time.
  • Analysts expect earnings to reach $1.3 billion (and earnings per share of $17.02) by about September 2028, up from $1.2 billion today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 17.7x on those 2028 earnings, up from 15.0x today. This future PE is lower than the current PE for the US Specialty Retail industry at 18.7x.
  • Analysts expect the number of shares outstanding to decline by 1.62% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.81%, as per the Simply Wall St company report.

DICK'S Sporting Goods Future Earnings Per Share Growth

DICK'S Sporting Goods Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The pending acquisition of Foot Locker introduces significant execution risk, as Foot Locker's recent weaker performance may require substantial investment and turnaround efforts; failure to realize anticipated synergies or revitalize Foot Locker could strain consolidated revenues and earnings for DICK'S Sporting Goods.
  • There is growing exposure to the footwear category post-acquisition, which inherently increases business risk if consumer trends shift away from footwear or if brands like Nike accelerate their direct-to-consumer strategies, potentially impacting revenue diversification and long-term sales stability.
  • DICK'S continues to make heavy investments in real estate-including the rapid expansion of House of Sport and Field House locations-leading to higher fixed costs; should in-store traffic decline due to secular shifts toward e-commerce, these investments may result in margin compression, asset write-downs, or store closures, negatively affecting net margins and operating income.
  • Strategic investments in technology, marketing, and digital capabilities are driving operating expense growth and SG&A deleverage; if top-line momentum moderates or if digital competition from Amazon, Walmart, and DTC brands intensifies, this could lead to ongoing margin pressure and reduced profitability.
  • Persistent challenges related to tariffs, shifting promotional environments, potential labor cost inflation, and a dynamic macroeconomic backdrop (including possible consumer demand slowdown or inventory mismanagement) may create volatility in gross margins and dampen earnings growth over the long term.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $237.2 for DICK'S Sporting Goods based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $280.0, and the most bearish reporting a price target of just $165.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $15.0 billion, earnings will come to $1.3 billion, and it would be trading on a PE ratio of 17.7x, assuming you use a discount rate of 8.8%.
  • Given the current share price of $220.27, the analyst price target of $237.2 is 7.1% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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