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AI-Driven Personalization Will Improve Consumer Engagement And Conversion Rates

Published
02 Sep 24
Updated
29 Aug 25
AnalystConsensusTarget's Fair Value
US$78.76
6.5% undervalued intrinsic discount
29 Aug
US$73.64
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1Y
-27.0%
7D
-0.04%

Author's Valuation

US$78.8

6.5% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update29 Aug 25
Fair value Increased 1.30%

Analysts have raised Best Buy’s price target to $78.76, citing optimism over the U.S. digital marketplace launch and expected SKU expansion, though some remain cautious on execution risks and near-term profitability.


Analyst Commentary


  • Bullish analysts highlight the significant growth potential from Best Buy's third-party digital marketplace launch, expecting a broad increase in the variety of products and vendors.
  • Positive historical precedent cited, noting that Best Buy’s similar marketplace launch in Canada led to a strong uplift in digital sales and profits, which is anticipated to be replicated in the U.S.
  • Bullish analysts are surprised by the scale of SKU expansion, with assortment expected to double, indicating major upside for future revenues.
  • Bearish analysts express caution, lowering their rating and price target due to concerns over execution risks or slower-than-expected benefits from new initiatives.
  • Reduced enthusiasm from bearish analysts also suggests lingering uncertainty regarding near-term profitability or competitiveness despite new marketplace strategies.

What's in the News


  • Best Buy reiterated its full fiscal year 2026 guidance, expecting revenue between $41.1 billion and $41.9 billion, and comparable sales to range from -1.0% to 1.0% (Key Developments).
  • The company repurchased 929,079 shares for $65 million between May and August 2025, completing 10.68% of its authorized buyback program initiated in March 2022 (Key Developments).
  • Best Buy and IKEA U.S. have launched a pilot collaboration in 10 Florida and Texas stores, integrating IKEA shop-in-shop experiences with Best Buy's major appliances and in-store expertise (Key Developments).
  • Best Buy was removed from both the Russell 1000 Value-Defensive Index and the Russell 1000 Defensive Index as of June 28, 2025 (Key Developments).
  • Chief Digital, Analytics, and Technology Officer Brian Tilzer, who led app development and AI integration, exited the company after joining in 2018 (Bloomberg).

Valuation Changes


Summary of Valuation Changes for Best Buy

  • The Consensus Analyst Price Target remained effectively unchanged, moving only marginally from $77.75 to $78.76.
  • The Consensus Revenue Growth forecasts for Best Buy has significantly risen from 1.4% per annum to 2.2% per annum.
  • The Future P/E for Best Buy has significantly risen from 12.56x to 13.96x.

Key Takeaways

  • Omnichannel improvements and new profit streams are set to enhance consumer engagement, revenue, and margin growth.
  • Operational efficiencies and strategic product focus are expected to drive growth through cost reductions and technology upgrades.
  • Rising tariffs, economic volatility, and competitive pressures threaten revenue and margins, while market contraction and underperforming growth initiatives further challenge profitability.

Catalysts

About Best Buy
    Engages in the retail of technology products in the United States, Canada, and international.
What are the underlying business or industry changes driving this perspective?
  • Best Buy's focus on improving omnichannel customer experiences, including enhancing digital capabilities with AI and AI-driven personalization, is likely to increase consumer engagement and conversion rates, potentially boosting revenue in the future.
  • The launch and scaling of new profit streams, such as the Best Buy Marketplace and Best Buy Ads, are positioned to diversify income sources and improve gross margin rates, supporting overall earnings growth as these initiatives mature.
  • Strategic operational efficiencies, including the expansion of AI-powered customer service solutions and cost optimization initiatives, are expected to enhance net margins by reducing operational costs and improving productivity.
  • The company's dedicated focus on critical product categories such as computing and tablets, supported by innovations like AI and the Windows 10 upgrade cycle, is predicted to drive revenue growth as consumers upgrade their technology.
  • Continued investment in employee training and store enhancements, as well as strengthening vendor relationships, are anticipated to sustain and potentially expand operating income rates, ensuring long-term profitability even in a competitive market landscape.

Best Buy Earnings and Revenue Growth

Best Buy Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Best Buy's revenue will grow by 1.4% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 2.1% today to 3.7% in 3 years time.
  • Analysts expect earnings to reach $1.6 billion (and earnings per share of $7.04) by about August 2028, up from $883.0 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 12.6x on those 2028 earnings, down from 17.6x today. This future PE is lower than the current PE for the US Specialty Retail industry at 18.5x.
  • Analysts expect the number of shares outstanding to decline by 1.57% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.79%, as per the Simply Wall St company report.

Best Buy Future Earnings Per Share Growth

Best Buy Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The potential impact of tariffs, especially those imposed on products from China and Mexico, could lead to increased costs, which may force price increases and potentially reduce consumer demand, impacting revenue and margins.
  • The uncertainty surrounding consumer behavior in response to price increases and a volatile economic environment with high inflation could make forecasting revenue and earnings more challenging, affecting financial projections.
  • Increasing competition in the consumer electronics space and promotional pricing pressure could squeeze margins, particularly if Best Buy has to offer more aggressive discounts to drive sales, potentially impacting net margins.
  • The decline in appliance sales due to a contraction in the housing market presents a risk to revenue growth, as Best Buy has significant exposure to this market segment.
  • The impairment charge related to Best Buy Health indicates challenges in this growth initiative, which could affect long-term earnings potential if the segment does not scale as expected, reducing overall profitability.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $77.75 for Best Buy based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $94.0, and the most bearish reporting a price target of just $63.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $43.2 billion, earnings will come to $1.6 billion, and it would be trading on a PE ratio of 12.6x, assuming you use a discount rate of 8.8%.
  • Given the current share price of $73.67, the analyst price target of $77.75 is 5.2% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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