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Discount Retail Expansion Will Capture Value Conscious Demand

Published
02 Sep 24
Updated
10 Dec 25
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AnalystConsensusTarget's Fair Value
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1Y
1.1%
7D
-4.9%

Author's Valuation

US$143.821.8% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 10 Dec 25

Fair value Decreased 1.91%

OLLI: Macro Tailwinds And Share Gains Will Support Bullish Upside

Analysts trimmed their price target on Ollie's Bargain Outlet Holdings by about $3 to approximately $144, citing slightly slower expected revenue growth, modestly lower profit margins, and a marginally higher discount rate, despite continued expectations for share gains and a favorable longer term outlook.

Analyst Commentary

Analyst views on Ollie's Bargain Outlet remain constructive overall, with modest target price adjustments reflecting a balance of solid execution and near term macro and category risks.

Bullish Takeaways

  • Bullish analysts maintain positive ratings even as they fine tune targets, signaling continued confidence that Ollie's can compound earnings and outgrow the broader value retail space.
  • Expectations for continued share gains remain intact, driven by the chain's differentiated closeout model and ability to capture value conscious consumers during a choppy demand backdrop.
  • Back to school performance and underlying traffic trends are viewed as encouraging leading indicators for the Holiday season, supporting a thesis of resilient top line growth into year end.
  • Longer term, analysts see a supportive macro backdrop into 2026, with potential monetary and fiscal tailwinds that could underpin both sales growth and multiple support as the store base expands.

Bearish Takeaways

  • Bearish analysts are trimming same store sales assumptions ahead of upcoming earnings to reflect recent demand softness tied to government disruptions and unfavorable weather, pressuring near term growth expectations.
  • There is caution around a possible November and December air pocket in discretionary categories such as home and furniture, which could weigh on comps and merchandising productivity through the Holidays.
  • Lingering tariff uncertainty creates risk to gross margin visibility, as the timing and magnitude of potential price and margin actions in 2025 and 2026 are still not fully reflected in current forecasts.
  • Target price reductions, while modest, highlight that even supportive analysts see a narrower margin of error around execution, with short term volatility in traffic and mix likely to drive outsized share price reactions.

Valuation Changes

  • The fair value estimate has been reduced slightly from $146.60 to $143.80, reflecting a modestly more conservative outlook on the shares.
  • The discount rate has risen slightly from 8.51 percent to 8.65 percent, indicating a marginally higher required return and risk premium in the model.
  • Revenue growth has been trimmed modestly from 13.32 percent to 12.77 percent, signaling slightly lower expectations for top line expansion.
  • The net profit margin has edged down from 9.61 percent to 9.52 percent, pointing to a small anticipated compression in profitability.
  • The future P/E multiple has decreased slightly from 33.47x to 32.47x, suggesting a marginally lower valuation multiple applied to forward earnings.

Key Takeaways

  • Economic uncertainty is boosting value-seeking consumer demand and contributing to higher store traffic, revenue, and loyalty at Ollie's Bargain Outlet.
  • Retail closures and supply chain disruptions are creating expansion and merchandise opportunities, driving accelerated growth and enhanced gross margins.
  • Heavy dependence on closeout inventory, limited digital presence, rapid expansion risks, and sector-wide pressures threaten margins, growth sustainability, and long-term profitability.

Catalysts

About Ollie's Bargain Outlet Holdings
    Operates as a retailer of closeout merchandise and excess inventory in the United States.
What are the underlying business or industry changes driving this perspective?
  • The company is benefiting from a growing value-conscious consumer base, amplified by economic uncertainty and inflation, which is driving more customers toward discount retailers like Ollie's; this is boosting both store traffic and revenue growth, as seen by accelerated customer acquisition and rising loyalty program membership. (Revenue)
  • Ongoing retail bankruptcies and store closures are providing attractive and abundant real estate opportunities for Ollie's to expand its footprint in prime locations, fueling accelerated store openings above their long-term target and supporting sustained double-digit annual unit growth. (Revenue and earnings growth)
  • Disruption in supply chains and excess inventory from major brands and retailers have created strong, ongoing deal flow for Ollie's, improving merchandise margin opportunities despite a volatile macro environment, as reflected in the recent outperformance of gross margin. (Gross margin and earnings)
  • Expanding and modernizing distribution infrastructure and enhanced vendor relationships have increased operational efficiency and buying power, contributing to reduced supply chain costs and greater gross profit leverage. (Net margins and gross margins)
  • The treasure-hunt, changing-inventory model and a unique loyalty program (Ollie's Army) continue to drive strong customer engagement, high-frequency visits, and robust same-store sales, especially as new cohorts (including a younger customer base) are attracted to the differentiated in-store experience. (Same-store sales and revenue)

Ollie's Bargain Outlet Holdings Earnings and Revenue Growth

Ollie's Bargain Outlet Holdings Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Ollie's Bargain Outlet Holdings's revenue will grow by 13.3% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 8.7% today to 9.6% in 3 years time.
  • Analysts expect earnings to reach $341.3 million (and earnings per share of $5.52) by about September 2028, up from $213.3 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 33.5x on those 2028 earnings, down from 36.8x today. This future PE is greater than the current PE for the US Multiline Retail industry at 21.6x.
  • Analysts expect the number of shares outstanding to decline by 0.06% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.51%, as per the Simply Wall St company report.

Ollie's Bargain Outlet Holdings Future Earnings Per Share Growth

Ollie's Bargain Outlet Holdings Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Ollie's heavy reliance on opportunistic closeout and liquidated inventory may face headwinds as manufacturers and retailers improve inventory management with advanced analytics, reducing the frequency and volume of overstock opportunities; this structural shift could pressure gross margins and limit inventory diversity long-term, ultimately impacting profitability.
  • The company's rapid, double-digit store expansion carries a risk of store base maturation, including cannibalization, diminishing returns from new store openings, and overextension in certain markets; should new locations underperform or comp growth slow, this would negatively impact overall revenue, earnings leverage, and long-term return on invested capital.
  • Ollie's maintains a limited e-commerce presence and lacks a substantial omnichannel strategy, while consumer purchasing increasingly shifts toward digital platforms; this leaves the company structurally exposed to long-term declines in brick-and-mortar retail traffic, potentially constraining comparable store sales growth and future revenue opportunities.
  • Persistent inflation and slow wage growth could gradually shrink the value-focused consumer cohort that is core to Ollie's proposition, while ongoing labor shortages and rising wage requirements across the retail sector threaten to erode net margins for a business model that relies on low operating costs.
  • Industry-wide consolidation and intensifying competition among discount and off-price retailers may lead to increased price wars or margin compression; further, continued supply chain disruptions and rising transportation costs could make product sourcing less reliable and more expensive, leading to higher cost of goods sold, lower gross profit, and potential inventory constraints.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $146.6 for Ollie's Bargain Outlet Holdings based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $159.0, and the most bearish reporting a price target of just $130.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $3.6 billion, earnings will come to $341.3 million, and it would be trading on a PE ratio of 33.5x, assuming you use a discount rate of 8.5%.
  • Given the current share price of $127.99, the analyst price target of $146.6 is 12.7% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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