Urbanization And Hybrid Work Will Boost Premium Hotel Demand

Published
01 Jun 25
Updated
15 Aug 25
AnalystHighTarget's Fair Value
US$9.00
42.2% undervalued intrinsic discount
15 Aug
US$5.20
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1Y
-20.2%
7D
3.4%

Author's Valuation

US$9.0

42.2% undervalued intrinsic discount

AnalystHighTarget Fair Value

Key Takeaways

  • Deepening supply-demand imbalance and evolving traveler demographics position the company for superior revenue and margin expansion in core urban and Sun Belt markets.
  • Strategic asset recycling, advanced guest technologies, and disciplined cost controls set the foundation for market outperformance and sustained earnings growth.
  • Heavy reliance on select-service hotels and limited diversification, amid remote work trends and alternative lodging growth, heightens Summit's vulnerability to demand shifts and margin pressure.

Catalysts

About Summit Hotel Properties
    A publicly traded real estate investment trust focused on owning premium-branded lodging facilities with efficient operating models primarily in the upscale segment of the lodging industry.
What are the underlying business or industry changes driving this perspective?
  • Analyst consensus sees historically low new hotel supply growth as a positive, but this is likely understated-the near-total freeze in new development, combined with sustained high replacement costs, will create an even deeper supply-demand imbalance in premium urban and Sun Belt markets, setting the stage for an outsized recovery in ADR and margin expansion substantially above industry averages.
  • Analyst consensus believes major events and experiential travel recovery will benefit Summit, but this underestimates the accelerating multi-year demand tailwind from the influx of Millennial and Gen Z travelers entering peak spending years, combined with surging urbanization and migration to the Sun Belt, likely driving structural outperformance in RevPAR and top-line growth across Summit's portfolio.
  • With the company's aggressive capital recycling-selling non-core assets requiring high capex and reinvesting proceeds into high-yield opportunities and share buybacks-Summit is positioned to realize robust asset appreciation and outsized AFFO per share growth as leisure and corporate travel recover and balance sheet leverage continues to decline.
  • Summit's early adoption of digital and contactless guest technologies, coupled with permanent improvements in expense management, stickier labor retention, and reduction in contract labor, sets up operating margins to reach new cycle highs as occupancy rebounds and industry cost structures remain lean.
  • As the hotel REIT sector continues to consolidate and international inbound travel rebounds with easing visa restrictions and a normalized U.S. dollar, Summit's scale, prime locations, and close partnerships with premium brands will capture incremental market share and deliver sustained earnings growth well above current market expectations.

Summit Hotel Properties Earnings and Revenue Growth

Summit Hotel Properties Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more optimistic perspective on Summit Hotel Properties compared to the consensus, based on a Fair Value that aligns with the bullish cohort of analysts.
  • The bullish analysts are assuming Summit Hotel Properties's revenue will grow by 2.3% annually over the next 3 years.
  • Even the bullish analysts are not forecasting that Summit Hotel Properties will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Summit Hotel Properties's profit margin will increase from -1.4% to the average US Hotel and Resort REITs industry of 4.2% in 3 years.
  • If Summit Hotel Properties's profit margin were to converge on the industry average, you could expect earnings to reach $32.8 million (and earnings per share of $0.3) by about August 2028, up from $-9.9 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bullish analyst cohort, the company would need to trade at a PE ratio of 43.0x on those 2028 earnings, up from -58.8x today. This future PE is greater than the current PE for the US Hotel and Resort REITs industry at 28.1x.
  • Analysts expect the number of shares outstanding to decline by 2.26% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 12.22%, as per the Simply Wall St company report.

Summit Hotel Properties Future Earnings Per Share Growth

Summit Hotel Properties Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The persistent trend toward remote and hybrid work has led to reduced business travel demand, forcing Summit to remix into lower-rated segments and shorter booking windows, which places continued downward pressure on occupancy rates and average daily rates and thus negatively affects revenue and earnings.
  • The company's heavy exposure to traditional select-service hotels, combined with increasing consumer preference for offerings such as Airbnb and Vrbo, threatens Summit's ability to regain pricing power and grow top-line revenues as guests increasingly seek alternative accommodations for both leisure and business travel.
  • Despite recent successful expense management, the hospitality sector's ongoing labor shortages and wage inflation, as well as Summit's reliance on contract labor (still 250 basis points above 2019 levels), may make it difficult to maintain current margins, putting pressure on operating expenses and eroding net margins over time.
  • Summit's high leverage and history of elevated debt levels leave it vulnerable to refinancing risks and higher interest expenses in a rising or volatile interest rate environment, which could reduce net income and limit flexibility to invest in property upgrades or expansion.
  • The limited geographic and segment diversification, with a portfolio concentrated in upscale select-service properties in specific urban and resort-adjacent markets, exposes Summit to outsized risks from local economic downturns, regulatory changes, or disruptive events, contributing to volatility in revenue and overall earnings stability.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The assumed bullish price target for Summit Hotel Properties is $9.0, which is the highest price target estimate amongst analysts. This valuation is based on what can be assumed as the expectations of Summit Hotel Properties's future earnings growth, profit margins and other risk factors from analysts on the bullish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $9.0, and the most bearish reporting a price target of just $5.0.
  • In order for you to agree with the bullish analysts, you'd need to believe that by 2028, revenues will be $778.0 million, earnings will come to $32.8 million, and it would be trading on a PE ratio of 43.0x, assuming you use a discount rate of 12.2%.
  • Given the current share price of $5.49, the bullish analyst price target of $9.0 is 39.0% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystHighTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystHighTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystHighTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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