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Expanding Recovery and AI Integration Will Reshape US Real Estate Markets

Published
22 Aug 24
Updated
09 Dec 25
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AnalystConsensusTarget's Fair Value
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1Y
24.1%
7D
2.1%

Author's Valuation

US$358.46.6% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 09 Dec 25

Fair value Increased 3.88%

JLL: Gradual U.S. Brokerage Recovery Will Support Stronger Future Performance

Analysts have modestly lifted their fair value estimate for Jones Lang LaSalle to approximately $358 from about $345, citing a steadily progressing recovery in U.S. real estate brokerage activity even as the pace of improvement moderates.

Analyst Commentary

Analyst updates on Jones Lang LaSalle reflect a cautiously constructive view, with upward revisions to price targets supported by an improving, though slower, U.S. brokerage recovery. The latest move in fair value estimates underscores confidence in the company’s ability to execute through a late cycle real estate backdrop.

Bullish analysts highlight that the firm is positioned to capture incremental transaction volumes as capital markets gradually unfreeze, while also benefiting from structural demand for advisory and corporate real estate solutions. At the same time, they acknowledge that the trajectory of revenue growth and margin expansion remains closely tied to the pace of broader market normalization.

This has resulted in a modest resetting of expectations rather than a wholesale re rating, with upside seen coming from disciplined execution, operating leverage, and continued share gains, offset by macro and interest rate uncertainties that could weigh on deal activity.

Bullish Takeaways

  • Bullish analysts see the higher price target as supported by resilient earnings and a recovering brokerage backdrop, which together justify a premium to prior valuation multiples.
  • The firm’s diversified revenue mix, including leasing, capital markets, and corporate services, is viewed as a key driver of more durable growth and reduced cyclicality in cash flows.
  • Improving sentiment in U.S. commercial real estate transactions is expected to translate into higher fee income and operating leverage, enhancing return on invested capital over the medium term.
  • Management’s cost discipline and balance sheet flexibility are cited as enablers of continued investment in growth initiatives while still supporting potential shareholder returns.

Bearish Takeaways

  • Bearish analysts caution that the recovery in brokerage volumes is moderating, limiting near term upside to revenue growth and leaving estimates more vulnerable to macro setbacks.
  • There is concern that elevated interest rates and tighter credit conditions could prolong decision cycles for large transactions, restraining the pace at which the valuation can re rate higher.
  • Competitive pressures across advisory and brokerage services may cap pricing power, making it harder to fully translate top line improvements into sustained margin expansion.
  • Any renewed softness in office demand or delay in capital markets activity could challenge the current fair value assumptions and lead to a more volatile earnings trajectory.

What's in the News

  • JLL will provide comprehensive facility maintenance, operational readiness, and building management services for the New Terminal One at JFK International Airport, a key component of the Port Authority's $19 billion transformation program, with operations set to begin ahead of the terminal's 2026 opening (Client Announcements).
  • WestJet has selected JLL to deliver facilities management services across a 1.9 million square foot portfolio, including its Calgary headquarters and 17 airport locations across Canada, with JLL's Aviation group overseeing both hard and soft services and project support (Client Announcements).
  • JLL has completed a multi year share repurchase program, buying back 6,545,768 shares, or 13.2 percent of shares outstanding, for approximately $1.32 billion, including 239,399 shares repurchased for $70 million in the latest quarter (Buyback Tranche Update).
  • RentGuarantor and JLL have entered into a partnership that enables tenants in JLL managed properties across 12 London offices to secure a professional rent guarantor through RentGuarantor, expanding tenant support services in the UK market (Client Announcements).

Valuation Changes

  • The fair value estimate has risen slightly to approximately $358 from about $345, reflecting a modestly more constructive outlook on earnings durability and capital markets recovery.
  • The discount rate has edged higher to roughly 9.34 percent from about 9.30 percent, indicating a marginally higher required return and risk premium in the valuation model.
  • Revenue growth has ticked down slightly to around 6.92 percent from about 6.99 percent, signaling a modest tempering of top-line expectations.
  • The net profit margin has improved marginally to roughly 3.43 percent from about 3.43 percent previously, incorporating a minimal upgrade to long-term profitability assumptions.
  • The future P/E has increased modestly to about 20.3 times from roughly 19.5 times, implying a slightly higher multiple assigned to the company’s forward earnings stream.

Key Takeaways

  • Growth in recurring revenue streams and demand for integrated, sustainable real estate solutions are improving revenue visibility, margin stability, and advisory fee potential.
  • Investments in technology, platform efficiency, and targeted M&A strategies are driving operational improvements, margin expansion, and enhanced shareholder returns.
  • Dependence on mature markets, transaction-driven revenue, and operational risks expose the company to growth limitations, margin compression, and ongoing earnings volatility.

Catalysts

About Jones Lang LaSalle
    Operates as a commercial real estate and investment management company.
What are the underlying business or industry changes driving this perspective?
  • Rapid growth in annuity-like, recurring revenue streams from Workplace and Project Management-driven by increased corporate outsourcing and new contract wins-supports higher revenue visibility and margin stability, with the company guiding for high single to low double-digit organic revenue growth in these areas and ongoing margin expansion.
  • Accelerating client demand for integrated, sustainable, and energy-efficient real estate solutions is leading to strong activity in Project Management and Leasing, as tenants prioritize scarce high-quality assets, positioning JLL to capture higher advisory fees and margin growth.
  • Continued investment in artificial intelligence, data technology, and unified global operating platforms is improving cost discipline, platform leverage, and operational efficiency, directly contributing to net margin and adjusted EPS expansion.
  • Recovered stability and solid growth in Capital Markets-especially debt advisory and mid-sized transactions-amid improved market sentiment and strong pipelines, is poised to increase transactional revenue and fee income, with expectations of renewed activity in larger deals as macro uncertainty subsides.
  • Strengthened capital position and increased share repurchases, along with a disciplined approach to selective M&A focused on recurring revenue, are likely to boost long-term EPS and shareholder returns.

Jones Lang LaSalle Earnings and Revenue Growth

Jones Lang LaSalle Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Jones Lang LaSalle's revenue will grow by 8.4% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 2.3% today to 3.3% in 3 years time.
  • Analysts expect earnings to reach $1.0 billion (and earnings per share of $22.67) by about September 2028, up from $563.9 million today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as $859.0 million.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 20.0x on those 2028 earnings, down from 25.8x today. This future PE is lower than the current PE for the US Real Estate industry at 25.8x.
  • Analysts expect the number of shares outstanding to decline by 0.13% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 9.13%, as per the Simply Wall St company report.

Jones Lang LaSalle Future Earnings Per Share Growth

Jones Lang LaSalle Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • JLL's revenues and fee income remain exposed to decelerating growth in transactional markets, particularly Capital Markets and Leasing, which are sensitive to prolonged geopolitical, fiscal, and macroeconomic uncertainty-potentially resulting in lower transaction volumes, increased revenue volatility, and margin compression.
  • The continued moderation of office leasing growth, along with limited new product entering the market and a shift in tenant preferences toward smaller deal sizes or lower quality office assets, could constrain future leasing advisory growth rates, negatively impacting revenue and profitability in that segment.
  • Elevated contract turnover in the Property Management business, due to the company's strategic focus on contract profitability and economics, could temporarily dampen recurring revenue growth and margin expansion until more favorable client contracts replace churned ones.
  • JLL's significant revenue concentration in mature markets-particularly the U.S. and gateway cities-combined with sluggish economic development in major European economies (e.g., Germany and France), may limit overall topline growth potential and reduce global business diversification benefits.
  • The recurring emergence of loan losses related to fraud in the Fannie Mae fee loan portfolio highlights ongoing operational and credit risks, which could result in further unexpected expenses, affecting both net margins and future earnings stability.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $335.0 for Jones Lang LaSalle based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $378.0, and the most bearish reporting a price target of just $238.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $31.5 billion, earnings will come to $1.0 billion, and it would be trading on a PE ratio of 20.0x, assuming you use a discount rate of 9.1%.
  • Given the current share price of $306.94, the analyst price target of $335.0 is 8.4% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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