Urbanization And Proptech Will Drive Sustainable Real Estate Transformation

Published
01 Jun 25
Updated
15 Aug 25
AnalystHighTarget's Fair Value
US$378.00
22.5% undervalued intrinsic discount
15 Aug
US$292.92
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17.9%
7D
6.2%

Author's Valuation

US$378.0

22.5% undervalued intrinsic discount

AnalystHighTarget Fair Value

Key Takeaways

  • Technology-driven platform and proprietary data position JLL to surpass market growth expectations through high-margin, recurring revenue from digital real estate solutions.
  • Global expansion, contract momentum, and sustainability-driven project demand unlock structural and sustained profit growth, outpacing more leveraged competitors.
  • Structural changes in office demand, tighter financing, rising regulatory costs, PropTech disruption, and shifting business mix threaten JLL's growth, profitability, and long-term market position.

Catalysts

About Jones Lang LaSalle
    Operates as a commercial real estate and investment management company.
What are the underlying business or industry changes driving this perspective?
  • Analyst consensus sees technology and AI investments improving margins and driving moderate revenue growth; however, the magnitude could be far greater as JLL's unified global platform and proprietary data ecosystem position it to become the default provider of end-to-end digital real estate solutions, unlocking accelerating software-driven recurring revenue and expanding margins at a pace the market is currently underestimating.
  • While analysts broadly agree that outsourcing and global expansion will drive steady revenue growth, the apparent strength and scale of JLL's recent contract wins signal the potential for a step-change in market share as integrated offerings and cross-border platform effects compound, resulting in outsized top-line growth and multi-year margin expansion.
  • JLL's project management business is poised for exponential growth due to the global shortage of top-tier, energy-efficient buildings; the wave of building upgrades, retrofits, and sustainable redevelopment driven by regulatory mandates and tenant demands will create high-margin, long-duration revenue streams that support sustained double-digit earnings growth over several cycles.
  • The continued urbanization of Asia-Pacific and emerging economies, where JLL already demonstrated strong contract momentum, will unlock an outsized, long-tail growth engine as institutional demand for real estate services surges in markets that remain vastly underpenetrated, leading to a structural uplift in revenue and profit growth.
  • JLL's disciplined capital allocation and strong cash generation-reflected in rising buybacks and the ability to selectively invest in high-return organic projects-enable the company to significantly accelerate EPS growth and return of capital as competitors struggle with higher leverage and fewer strategic investment options.

Jones Lang LaSalle Earnings and Revenue Growth

Jones Lang LaSalle Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more optimistic perspective on Jones Lang LaSalle compared to the consensus, based on a Fair Value that aligns with the bullish cohort of analysts.
  • The bullish analysts are assuming Jones Lang LaSalle's revenue will grow by 11.2% annually over the next 3 years.
  • The bullish analysts assume that profit margins will increase from 2.3% today to 3.4% in 3 years time.
  • The bullish analysts expect earnings to reach $1.2 billion (and earnings per share of $25.18) by about August 2028, up from $563.9 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bullish analyst cohort, the company would need to trade at a PE ratio of 19.8x on those 2028 earnings, down from 24.7x today. This future PE is lower than the current PE for the US Real Estate industry at 29.5x.
  • Analysts expect the number of shares outstanding to decline by 0.17% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 9.07%, as per the Simply Wall St company report.

Jones Lang LaSalle Future Earnings Per Share Growth

Jones Lang LaSalle Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The shift toward permanent remote and hybrid work is causing structural declines in office leasing demand, which poses a significant long-term risk to JLL's core office brokerage and management revenue and could result in slower organic revenue growth and declining operating margins in the office segment going forward.
  • Higher-for-longer interest rates and tighter lending standards may further limit real estate transaction volumes and increase the cost of financing, directly impacting JLL's commission-driven revenues, particularly within Capital Markets and Investment Sales, and constraining overall earnings growth.
  • As regulatory and investor focus on energy efficiency intensifies, many legacy office assets risk becoming obsolete or require substantial capital expenditures to remain competitive; this trend could shrink JLL's addressable market and place downward pressure on both revenues and net margins due to higher property management costs and execution risks.
  • The growing adoption of technology platforms and digital marketplaces in real estate (PropTech) threatens to disintermediate traditional brokerage activities, undermining JLL's transaction fee income, while continued investment in technology and integration of acquisitions introduces execution risk and increases the likelihood of cost overruns, reducing profitability and return on invested capital.
  • Margin expansion is at risk of being offset by a business mix shift toward lower-margin services and intensifying competition, while persistent contract turnover and higher capital intensity in the sector could require increased investment and balance sheet risk, all of which may lead to net margin compression and weaker long-term earnings power.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The assumed bullish price target for Jones Lang LaSalle is $378.0, which is the highest price target estimate amongst analysts. This valuation is based on what can be assumed as the expectations of Jones Lang LaSalle's future earnings growth, profit margins and other risk factors from analysts on the bullish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $378.0, and the most bearish reporting a price target of just $238.0.
  • In order for you to agree with the bullish analysts, you'd need to believe that by 2028, revenues will be $33.9 billion, earnings will come to $1.2 billion, and it would be trading on a PE ratio of 19.8x, assuming you use a discount rate of 9.1%.
  • Given the current share price of $293.63, the bullish analyst price target of $378.0 is 22.3% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystHighTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystHighTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystHighTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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