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Upcoming Federal Policy Shifts Will Open New Opportunities In Cannabis Markets

Published
04 May 25
Updated
07 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
-16.8%
7D
-7.5%

Author's Valuation

US$1.7830.5% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 07 Nov 25

TLRY: Progress On U.S. Rescheduling Will Unlock New Market Access

Tilray Brands has received an increased analyst price target from $1.50 to $2.00 per share, reflecting greater optimism because of anticipated regulatory changes and the company’s strong industry positioning.

Analyst Commentary

Bullish analysts have reacted positively to recent developments affecting Tilray Brands, noting a number of factors that could drive further growth and improve the company’s outlook. However, certain areas of caution remain as analysts weigh both risks and opportunities.

Bullish Takeaways
  • The rescheduling of marijuana from Schedule I to Schedule III could open significant new markets for Tilray in the U.S., supporting long-term revenue growth.
  • Tilray’s strong brand presence, scale of operations, and stable balance sheet are seen as key competitive advantages. These factors position the company to capture expanding market share as regulations evolve.
  • Ongoing regulatory progress, even if short of full legalization, represents meaningful steps forward for the industry as a whole and for established companies like Tilray.
  • The upwardly revised price target reflects increasing confidence in management’s ability to execute its growth strategy and realize value from future industry shifts.
Bearish Takeaways
  • Progress on regulatory changes stops short of legalization, leaving uncertainty regarding the pace and scope of market expansion.
  • Heightened competition and potential market saturation could pressure margins, even with improved access in the U.S.
  • Execution risks remain, particularly around scaling U.S. operations and integrating new growth initiatives efficiently.

What's in the News

  • President Donald Trump is reportedly considering the reclassification of marijuana to a less dangerous category, which could make it easier for companies like Tilray to operate in the U.S. market (The Wall Street Journal).
  • Tilray Medical announced significant updates to its Canadian pricing programs, raising the income eligibility for its Compassionate Pricing program and expanding support for seniors, first responders, and pediatric patients.
  • Redhook Brewing, part of Tilray Brands, launched Redhook 81, a new light lager, and started the Redhook '81 Quittin' Time Kit sweepstakes for beer fans in select states.
  • Tilray Medical is expanding into Panama through a joint venture, further increasing its international medical cannabis operations.

Valuation Changes

  • Fair Value Estimate remains unchanged at $1.78 per share.
  • Discount Rate has risen slightly from 6.45% to 6.63%, reflecting a modest increase in perceived risk.
  • Revenue Growth projections are steady at approximately 4.5% per year.
  • Net Profit Margin has improved from 22.06% to 24.14%, indicating stronger expected profitability.
  • Future P/E Ratio has fallen moderately from 14.09x to 12.94x, suggesting expectations for improved earnings or a more attractive valuation.

Key Takeaways

  • Expansion in Europe and category diversification are driving strong growth, margin improvements, and long-term revenue potential as global cannabis markets develop.
  • Operational efficiencies and a solid financial position support continued cost optimization, strategic acquisitions, and international market entry for ongoing earnings growth.
  • Persistent regulatory hurdles, market pressures, and industry headwinds continue to constrain Tilray's revenue growth, profitability, and exposure to solvency and dilution risks.

Catalysts

About Tilray Brands
    A lifestyle consumer products company, engages in the research, cultivation, processing, and distribution of medical cannabis products in Canada, the United States, Europe, the Middle East, Africa, and internationally.
What are the underlying business or industry changes driving this perspective?
  • Tilray's international cannabis business is achieving rapid organic growth, with European cannabis revenue up 112% YoY (excluding Australia) and significant share gains in Germany due to regulatory tailwinds, broader medical adoption, and expanding legalization-supporting a long runway for top-line revenue acceleration as global cannabis markets open.
  • Sustained innovation and consumer focus in wellness, energy drinks, non-alcoholic beverages, and hemp-based foods positions Tilray to capture the surge in demand for plant-based, functional, and health-oriented products, which should drive diversified, higher-margin revenues and gross margin expansion.
  • Operational scale from strategic acquisitions (craft beer/spirits) and production footprint consolidation (now 90% in-house) is enabling continued cost optimization, SKU rationalization, and manufacturing efficiency, translating into stronger gross/net margins and improved EBITDA in upcoming periods.
  • Ongoing consolidation and stabilization in Canada's cannabis sector and a shift toward higher-margin SKUs (e.g., premium flower, beverages, edibles) are reducing price compression and illicit market share, while regulatory reforms (potential for broader retail/access, excise tax changes) offer future revenue and profitability upside.
  • Tilray's robust balance sheet, substantial cash reserves, and ongoing debt reduction afford flexibility to pursue geographic expansion, new international market entries in Europe/Middle East/Asia, and opportunistic acquisitions-enhancing long-term earnings growth and financial resilience.

Tilray Brands Earnings and Revenue Growth

Tilray Brands Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Tilray Brands's revenue will grow by 4.6% annually over the next 3 years.
  • Analysts are not forecasting that Tilray Brands will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Tilray Brands's profit margin will increase from -266.3% to the average CA Pharmaceuticals industry of 20.6% in 3 years.
  • If Tilray Brands's profit margin were to converge on the industry average, you could expect earnings to reach $193.4 million (and earnings per share of $0.14) by about August 2028, up from $-2.2 billion today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 7.8x on those 2028 earnings, up from -0.3x today. This future PE is lower than the current PE for the CA Pharmaceuticals industry at 18.1x.
  • Analysts expect the number of shares outstanding to grow by 7.0% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 6.45%, as per the Simply Wall St company report.

Tilray Brands Future Earnings Per Share Growth

Tilray Brands Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Persistently slow and uncertain progress on U.S. cannabis legalization continues to limit Tilray's addressable market, with management citing that "U.S. regulatory changes have not advanced the way we'd hoped," which has suppressed share price, led to multi-billion dollar impairment charges, and risks continued stagnation in revenue and market cap.
  • Ongoing price compression, illicit market competition, and heavy excise tax burdens in the Canadian cannabis market have significantly impacted revenues-management noted price compression cost over $250 million in five years-potentially limiting future revenue growth and constraining margins.
  • Softness and overall decline in industry-wide craft beer demand, combined with "SKU rationalization," missed distribution resets, and adverse weather, resulted in weaker-than-expected beverage revenues; persistent headwinds or further category contraction will negatively impact Tilray's diversified revenue and gross margin.
  • Long-term lack of operating profitability is evidenced by continued net losses (a net loss of $2.2 billion in FY 2025, with $31 million in cash losses from operations) and negative free cash flow (negative $114 million FY 2025), highlighting challenges in achieving structural cost efficiency and sustainable earnings, and heightening dilution or solvency risk.
  • Increased regulatory risk in international core markets, such as potential restrictive legislation in Germany (e.g., limiting telemedicine or mail-order medical cannabis), can disrupt access, pricing, or demand and limit the scalability of high-margin international revenues that management is relying on for future growth.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $0.928 for Tilray Brands based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $1.5, and the most bearish reporting a price target of just $0.6.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $940.4 million, earnings will come to $193.4 million, and it would be trading on a PE ratio of 7.8x, assuming you use a discount rate of 6.4%.
  • Given the current share price of $0.65, the analyst price target of $0.93 is 29.9% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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