North America And Japan Installations Will Strengthen Premium Entertainment

Published
24 Sep 24
Updated
14 Aug 25
AnalystConsensusTarget's Fair Value
US$32.82
22.9% undervalued intrinsic discount
14 Aug
US$25.30
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Author's Valuation

US$32.8

22.9% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update31 Jul 25

With both the discount rate and future P/E ratio virtually unchanged, analysts left IMAX's fair value estimate steady at $32.82.


What's in the News


  • IMAX continues aggressive global expansion, announcing multiple new IMAX with Laser system deals: up to five locations with HOYTS Cinemas (Australia), four with EVT (Australia, New Zealand, Germany), two with Helios (Poland), and four new U.S. locations with Regal Cinemas.
  • IMAX delivered strong box office results, with "F1: The Movie" achieving a $28 million global debut—IMAX accounted for 23% of North American and 19% of global grosses, including 43% in China.
  • IMAX expanded its buyback authorization by $100 million, now totaling $500 million and extending through June 2027; as of June 30, total repurchases reached 15.07 million shares (25.63%) for $249.26 million, with no shares repurchased in Q2 2025.
  • IMAX was dropped from both the Russell 2000 Defensive and Russell 2000 Growth-Defensive Indexes.
  • IMAX is leveraging its partnership strength and exclusive content (notably "Filmed for IMAX" releases and major Hollywood blockbusters), which is driving high per-screen averages and strong PSA rankings, especially in Australia.

Valuation Changes


Summary of Valuation Changes for IMAX

  • The Consensus Analyst Price Target remained effectively unchanged, at $32.82.
  • The Discount Rate for IMAX remained effectively unchanged, moving only marginally from 9.02% to 9.03%.
  • The Future P/E for IMAX remained effectively unchanged, moving only marginally from 33.19x to 33.20x.

Key Takeaways

  • Expanding global footprint, premium content partnerships, and diversified offerings are fueling growth, increased bargaining power, and improved margins in key established and emerging markets.
  • Cost discipline and capital-light models are boosting sustained margin expansion, recurring cash flows, and flexibility for reinvestment or shareholder returns.
  • Shifting consumer preferences, industry competition, content volatility, and high capital needs pose significant risks to IMAX's growth, margins, and differentiated market position.

Catalysts

About IMAX
    Operates as a technology platform for entertainment and events in the United States, Greater China, rest of Asia, Western Europe, Canada, Latin America, and internationally.
What are the underlying business or industry changes driving this perspective?
  • Rapid acceleration of new system installations and a replenishing, geographically diverse backlog-driven by consumer demand for premium, differentiated out-of-home entertainment-positions IMAX for continued growth in both top-line revenue and recurring cash flows as its global footprint expands, especially in high-per-screen-average markets like North America, Japan, and Australia.
  • Intensifying preference among studios and filmmakers to create films optimized for IMAX technology (e.g., film for IMAX releases), reinforced by record-high box office indexing (15–22% of opening weekends on major tentpoles), is increasing IMAX's bargaining power and market share, driving incremental revenue and enhanced adjusted EBITDA margins.
  • Strategic expansion into emerging and underpenetrated markets (notably China, India, Japan, and France), supported by rising urbanization and growing middle-class entertainment spending, is expected to deliver above-market growth rates and network scale benefits, thereby sustaining multi-year revenue momentum.
  • Diversification of content offerings-including local-language blockbusters, alternative content (concerts, live events), and deeper relationships with streaming and tech partners like Apple, Amazon, and Netflix-is broadening IMAX's audience base and improving margin mix, contributing to higher contribution per screen and more resilient earnings.
  • Operating leverage from cost discipline, capital-light joint-venture models, and advances in proprietary projection/distribution technology (e.g., streaming for live events) is driving sustained margin expansion and cash generation, directly benefiting net margins and enabling opportunistic reinvestment or shareholder returns.

IMAX Earnings and Revenue Growth

IMAX Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming IMAX's revenue will grow by 8.7% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 9.0% today to 15.7% in 3 years time.
  • Analysts expect earnings to reach $73.0 million (and earnings per share of $1.1) by about August 2028, up from $32.8 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 33.2x on those 2028 earnings, down from 42.3x today. This future PE is greater than the current PE for the US Entertainment industry at 31.3x.
  • Analysts expect the number of shares outstanding to grow by 2.1% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 9.01%, as per the Simply Wall St company report.

IMAX Future Earnings Per Share Growth

IMAX Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Growing consumer preference for at-home entertainment (streaming, VR, gaming) and demographic shifts, especially among younger generations less engaged with traditional cinema, present secular headwinds that could reduce long-term theater attendance and constrain future IMAX box office revenue and install growth.
  • The company's continued heavy reliance on blockbuster releases and film for IMAX titles exposes it to volatility in the Hollywood content pipeline-any disruption in studio output, shortened theatrical windows, or a decline in tentpole performance could lead to unpredictable revenue and earnings, undermining stability.
  • Ongoing investments in technology upgrades, new screen installations, and retrofits across global markets require high capital outlays; if the current pace of revenue growth does not persist, or installation rates plateau, these expenditures could compress net margins and dampen long-term profitability.
  • Technological competition from alternative premium large format (PLF) providers (such as Dolby Cinema, as well as exhibitors' own PLF screens) threatens IMAX's market share and pricing power; increasing industry consolidation among theater chains could also reduce IMAX's bargaining leverage, impacting recurring royalties and install revenue.
  • Continued dependence on location-specific, event-driven experiences may face headwinds as consumers increasingly value convenience and digital access; this could erode IMAX's differentiated value proposition, negatively affecting new installations, per-screen revenues, and ultimately, earnings growth.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $32.818 for IMAX based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $38.0, and the most bearish reporting a price target of just $18.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $465.5 million, earnings will come to $73.0 million, and it would be trading on a PE ratio of 33.2x, assuming you use a discount rate of 9.0%.
  • Given the current share price of $25.77, the analyst price target of $32.82 is 21.5% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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