VIDAA Partnership And Proprietary AI Integration Will Expand Global Reach

Published
29 Jun 25
Updated
15 Aug 25
AnalystConsensusTarget's Fair Value
US$16.49
42.1% undervalued intrinsic discount
15 Aug
US$9.55
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Author's Valuation

US$16.5

42.1% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update09 Aug 25

Despite the consensus analyst price target for Nexxen International remaining unchanged at $16.49, a meaningful drop in the company’s future P/E ratio from 21.80x to 18.38x signals improved valuation on forward earnings expectations.


What's in the News


  • Nexxen anticipates benefits from Vestel's partnership with VIDAA, given Nexxen's existing strategic relationship and potential investment increase in VIDAA to expand its smart TV footprint and access to global ACR data.
  • Completed a buyback of 3,316,557 shares (6.09% of outstanding) for $33.6 million.
  • Added to multiple Russell indices, including the Russell 2000, 2500, 3000, and various Value, Defensive, Dynamic, Microcap, and Small Cap Completeness benchmarks.
  • Introduced generative AI features to the Nexxen Data Platform, enabling enhanced, instant audience insights and campaign planning for clients, with initial deployment of the Nexxen Discovery Assistant.
  • Reaffirmed 2025 full-year guidance, with programmatic revenue expected to make up around 90% of total revenue.

Valuation Changes


Summary of Valuation Changes for Nexxen International

  • The Consensus Analyst Price Target remained effectively unchanged, at $16.49.
  • The Future P/E for Nexxen International has significantly fallen from 21.80x to 18.38x.
  • The Discount Rate for Nexxen International remained effectively unchanged, at 8.51%.

Key Takeaways

  • Exclusive CTV partnerships, AI integration, and privacy-compliant data position Nexxen for sustained growth, expanded margins, and a stronger global market presence.
  • Industry trends and regulatory shifts create significant opportunities for Nexxen to gain market share and improve revenue mix versus competitors.
  • AI search trends, weak CTV growth, business line declines, risky investments, and rising privacy regulations threaten Nexxen's revenue, margins, and data-driven advantages.

Catalysts

About Nexxen International
    Provides end-to-end and video-first platform that engages advertising campaigns for brands, agencies, media groups, and content creators worldwide.
What are the underlying business or industry changes driving this perspective?
  • The expanded, long-term partnership with VIDAA secures exclusive access to valuable CTV inventory and ACR data, enabling Nexxen to uniquely monetize North American and international connected TV audiences as VIDAA grows its global footprint-likely driving higher revenues and a larger addressable market starting in 2026.
  • Rapid deployment and adoption of Nexxen's proprietary AI suite (nexAI) is already producing customer efficiency gains and improved campaign outcomes, with further platform integration planned to automate more functions, which is expected to expand gross and net margins through operating leverage as usage scales.
  • Surging demand for data-driven advertising-especially solutions that don't rely on third-party cookies-amplifies Nexxen's competitive edge as a differentiated provider with exclusive, privacy-compliant first-party and contextual data, positioning it for sustainable growth in tech and data licensing revenue and enhanced margin mix.
  • Ongoing global migration from linear TV to programmatic digital/CTV advertising, particularly in high-growth markets, bolsters Nexxen's end-to-end platform advantage, providing multi-year tailwinds for revenue growth and supporting margin expansion through higher platform utilization and cross-channel capabilities.
  • Potential shifts in competitive dynamics, such as the outcome of ongoing Google antitrust proceedings, could open significant opportunities for independent ad tech players like Nexxen to gain more direct access to inventory and increase market share, which, if realized, could drive above-trend revenue and EBITDA growth.

Nexxen International Earnings and Revenue Growth

Nexxen International Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Nexxen International's revenue will grow by 9.6% annually over the next 3 years.
  • Analysts assume that profit margins will shrink from 13.4% today to 7.7% in 3 years time.
  • Analysts expect earnings to reach $37.9 million (and earnings per share of $0.94) by about August 2028, down from $49.7 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 28.2x on those 2028 earnings, up from 11.9x today. This future PE is greater than the current PE for the GB Media industry at 18.4x.
  • Analysts expect the number of shares outstanding to decline by 7.0% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.38%, as per the Simply Wall St company report.

Nexxen International Future Earnings Per Share Growth

Nexxen International Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The open Internet is facing potential long-term headwinds as AI-driven search and summary experiences reduce user visits to web pages and ad monetization opportunities, potentially shrinking Nexxen's addressable market for display and open web programmatic advertising, which could impact long-term revenues.
  • Despite exclusivity with VIDAA, Connected TV (CTV) year-over-year revenue growth was only 1% in Q2-significantly lagging ad tech peers-indicating ongoing challenges in translating partnerships into substantial top-line expansion; if this sluggish trend persists, it could pressure future revenue growth and market share gains.
  • The company continues to experience declines in display, mobile, PMP, and some verticals (e.g., retail and government), raising concerns that certain business lines may face structural secular pressures or commoditization, risking negative impacts to both overall revenues and net margins.
  • Heavy ongoing investments-including an additional $35 million in VIDAA and further M&A exploration-heighten the risk of capital allocation missteps; if these bets fail to yield expected synergies or market penetration, it could lead to lower returns on invested capital, margin compression, or even impair earnings through underperforming assets.
  • Increasing prevalence of data privacy regulations and industry changes (such as cookie deprecation and growing preference for ad-free or walled garden environments) may erode Nexxen's data-centric competitive advantage and restrict future data monetization, creating longer-term risks to both revenue growth and profitability.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $16.489 for Nexxen International based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $25.4, and the most bearish reporting a price target of just $14.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $489.7 million, earnings will come to $37.9 million, and it would be trading on a PE ratio of 28.2x, assuming you use a discount rate of 8.4%.
  • Given the current share price of $9.33, the analyst price target of $16.49 is 43.4% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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