Last Update 15 Dec 25
AVY: Recent Upgrade And Buybacks Will Support Balanced Risk Reward Profile
Analysts have modestly raised their price target on Avery Dennison to $200.00. This reflects slightly improved long term growth and profitability assumptions that support a more constructive view on the shares.
Analyst Commentary
Recent Street research reflects a more constructive stance on Avery Dennison, with bullish analysts citing an improved risk reward profile at current levels. The upgraded valuation framework embeds expectations for steady margin expansion and consistent free cash flow generation as key drivers of upside toward the new price target.
Commentary focuses on the company’s ability to execute on its strategic priorities while navigating a still mixed macro environment. Analysts are weighing the durability of demand in core labeling and materials markets against execution on cost efficiency initiatives and capital allocation discipline.
Bullish Takeaways
- Bullish analysts point to improving end market trends and operating leverage as support for sustained earnings growth, which they view as not fully reflected in the current valuation.
- Confidence in management’s execution on productivity and pricing initiatives underpins expectations for gradual margin expansion and stronger return on invested capital.
- Steady free cash flow generation and a balanced capital allocation strategy, including dividends and buybacks, are seen as enhancing the stock’s total return potential.
- Relative to peers, Avery Dennison is viewed as a high quality compounder with defensible market positions, which some analysts see as supporting a premium multiple if long term growth normalizes at or above industry levels.
Bearish Takeaways
- Bearish analysts caution that the upgraded target leaves a narrower margin of safety if macro conditions weaken or if volume recovery in key segments falls short of expectations.
- There is concern that further margin gains could be harder to achieve if input cost volatility returns or pricing power moderates, which could limit upside to earnings estimates.
- Execution risk around ongoing investments and portfolio initiatives could weigh on near term profitability, which in turn could challenge the justification for a higher valuation multiple.
- Some remain wary that the stock’s re rating potential could be constrained if growth remains closely tied to cyclical industrial and consumer activity rather than higher growth adjacencies.
What's in the News
- Walmart and Avery Dennison launched a first of its kind RFID sensor solution for high moisture, cold fresh food environments, enabling faster, more accurate inventory tracking and supporting Walmart's 2030 food waste reduction goals (Client Announcements).
- Avery Dennison's RFID enabled labels are being deployed across Walmart's meat, bakery and deli departments, giving associates digital use by dates to optimize rotation and markdowns while improving on shelf availability (Client Announcements).
- From June 29, 2025 to September 27, 2025, Avery Dennison repurchased 547,600 shares for $92.81 million, completing a 605,710 share buyback totaling $103.13 million under the April 28, 2025 authorization (Buyback Tranche Update).
- The company issued fourth quarter 2025 guidance, targeting earnings per share of $2.15 to $2.25 and reported sales growth of 5% to 7% (Corporate Guidance).
Valuation Changes
- Fair Value: Unchanged at approximately $202.36 per share, indicating no material shift in the intrinsic valuation outcome.
- Discount Rate: Fallen slightly from about 7.14 percent to 7.13 percent, reflecting a modestly lower assumed cost of capital.
- Revenue Growth: Risen marginally from around 4.71 percent to 4.72 percent, signaling a very small uptick in long term sales growth expectations.
- Net Profit Margin: Increased slightly from roughly 9.11 percent to 9.12 percent, suggesting a modest improvement in long term profitability assumptions.
- Future P/E: Edged down marginally from about 19.54 times to 19.53 times, implying a nearly stable valuation multiple applied to forward earnings.
Key Takeaways
- Rapid adoption of smart and sustainable labeling technologies drives premium growth, margin protection, and expands opportunities across digitized supply chains and environmentally conscious markets.
- Leadership in innovation, operational flexibility, and disciplined capital allocation support resilient earnings, margin improvements, and entry into high-growth, technology-driven segments.
- Heavy reliance on softening apparel and retail markets, trade volatility, and rising competition threaten growth, margin stability, and the pace of diversification for future resilience.
Catalysts
About Avery Dennison- Operates as a materials science and digital identification solutions company in the United States, Europe, the Middle East, North Africa, Asia, Latin, America, and internationally.
- The accelerating global adoption of smart labels, RFID, and traceable technologies-seen in robust growth in food and logistics (mid-teens growth) and ongoing program rollouts (e.g., Kroger and new pilots)-positions Avery Dennison for sustained revenue expansion as more end-markets digitize their supply chains and inventory management.
- Rising consumer brand focus on sustainability and regulatory pressures is driving strong adoption of Avery Dennison's eco-friendly and recyclable labels (e.g., APR-recyclable tag launch), supporting both higher-margin product growth and protecting net margins as next-generation sustainable solutions command premium pricing.
- The company's leadership position and expanded innovation pipeline in high-value differentiated products (including new RFID/IL offerings and proprietary technologies) enables above-market growth rates in premium categories like graphics, reflectives, and team sports, providing mix improvement for operating margins.
- Enhanced operational flexibility from global manufacturing footprint and network optimization allows effective cost mitigation against trade/tariff volatility and supply chain disruptions-preserving margin stability and supporting resilient earnings even in a volatile macro environment.
- Strong free cash flow generation and disciplined capital allocation, including continued share repurchases and targeted M&A, provide avenues for accelerating EPS growth and expanding into high-growth, sustainable, and technology-driven labeling segments.
Avery Dennison Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Avery Dennison's revenue will grow by 4.0% annually over the next 3 years.
- Analysts assume that profit margins will increase from 8.1% today to 9.2% in 3 years time.
- Analysts expect earnings to reach $909.0 million (and earnings per share of $12.14) by about September 2028, up from $711.0 million today. The analysts are largely in agreement about this estimate.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 18.7x on those 2028 earnings, up from 18.3x today. This future PE is lower than the current PE for the US Packaging industry at 22.2x.
- Analysts expect the number of shares outstanding to decline by 2.94% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 6.96%, as per the Simply Wall St company report.
Avery Dennison Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Ongoing trade policy uncertainty, particularly tariffs between the US, Europe, and Asia, is causing volatility in sourcing, order timing, and inventory management for apparel and general retail categories, which account for a significant portion of Avery Dennison's Intelligent Labels platform; this directly impacts sales growth and could lead to increased cost volatility and margin compression.
- Sales declines in the high-exposure apparel and general retail categories-down 6% in the quarter with muted customer sentiment and limited visibility for recovery-suggest the company's growth and earnings remain vulnerable to prolonged structural softness in these end-markets, particularly if secular trends shift further away from packaged apparel and retail merchandising.
- The company's Intelligent Labels (IL) platform, a key innovation area, remains anchored with over 70% exposure in slow-growing or effectively shrinking apparel and general retail, limiting the pace of long-term earnings and revenue growth unless rapid diversification into food, logistics, and other categories is achieved.
- Competitive pressures and industry commoditization, especially as digital tracking and alternative smart label technologies proliferate, threaten Avery Dennison's pricing power and margin profile, particularly if the company's innovation and network resilience do not outpace aggressive competitors in new and emerging technologies.
- Global operational adjustments to ongoing tariff disruptions and network rebalancing introduce one-off costs and potential inefficiencies, while increased R&D and restructuring expenses to drive innovation and process improvements may constrain net margins and free cash flow in periods of stagnant or inconsistent top-line growth.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $195.25 for Avery Dennison based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $223.0, and the most bearish reporting a price target of just $170.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $9.8 billion, earnings will come to $909.0 million, and it would be trading on a PE ratio of 18.7x, assuming you use a discount rate of 7.0%.
- Given the current share price of $166.88, the analyst price target of $195.25 is 14.5% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

