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Upcoming Launches Like Oral-B iO Toothbrushes Will Strengthen Market Position In Greater China

WA
Consensus Narrative from 26 Analysts

Published

August 06 2024

Updated

January 29 2025

Narratives are currently in beta

Key Takeaways

  • P&G's focus on innovation and international expansion aims to drive revenue growth and enhance market penetration, especially in key global markets.
  • Emphasis on cost-efficiency and share repurchases highlights P&G's strategy for margin expansion and shareholder value enhancement.
  • P&G faces challenges from foreign exchange headwinds, volatile consumer markets in China and North America, and volume declines in key regions and categories.

Catalysts

About Procter & Gamble
    Engages in the provision of branded consumer packaged goods worldwide.
What are the underlying business or industry changes driving this perspective?
  • Procter & Gamble is focusing on innovation to drive growth, with significant product launches such as Charmin Smooth Tear, whole body deodorant sprays, Dawn Powerwash, Swiffer PowerMop, Oral-B iO 10 and iO 2 toothbrushes, Crest 3DWhite Deep Stain Remover, and Tide OXI Boost Power PODS. These innovations are expected to enhance revenue growth through increased market share and household penetration.
  • The company is leveraging its integrated strategy focused on double-down superiority across product vectors and utilizing its productivity improvements. This includes building 3-year cost savings master plans, which are likely to contribute to net margin expansion by mitigating costs and driving efficiency.
  • P&G is adopting a strategy of constructive disruption, aiming to adapt and create new trends and technologies to maintain a competitive advantage. This approach signals potential revenue growth and margin enhancement as the company strengthens its organizational structure to be more agile and accountable.
  • The company plans a continued focus on international expansion, with organic sales targets to grow ahead of the underlying market growth, notably through stronger performance expected in Greater China and improvement in other Asia, Middle East, and Africa markets. This is expected to positively impact revenue and potential margin improvements as additional innovations enter these markets.
  • P&G expects strong cash flow productivity (90%) for the year, with plans for significant share repurchases ($6-7 billion) and dividends ($10 billion), indicating a strong focus on returning value to shareholders, which should support earnings per share growth and potentially bolster stock valuation.

Procter & Gamble Earnings and Revenue Growth

Procter & Gamble Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Procter & Gamble's revenue will grow by 3.4% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 18.0% today to 19.9% in 3 years time.
  • Analysts expect earnings to reach $18.6 billion (and earnings per share of $8.0) by about January 2028, up from $15.2 billion today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 26.5x on those 2028 earnings, up from 25.7x today. This future PE is greater than the current PE for the US Household Products industry at 23.2x.
  • Analysts expect the number of shares outstanding to decline by 0.3% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 5.92%, as per the Simply Wall St company report.

Procter & Gamble Future Earnings Per Share Growth

Procter & Gamble Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Procter & Gamble faces significant foreign exchange headwinds, with projections estimating a $300 million after-tax impact for fiscal '25. This represents a potential drag on net margins and earnings as currency volatility remains high.
  • The macroeconomic environment in China remains challenging, with consumer sentiment still not fully recovering. This is crucial as China is a significant market for P&G, particularly impacting sales and revenue growth in the high-margin beauty segment.
  • In North America, although demand is reported to be strong, there is noted volatility in consumer purchasing patterns, potentially impacting consistent revenue generation.
  • Despite strong innovation and market share gains, certain regions and categories, such as Asia, the Middle East, Africa, and certain segments of the Beauty category (notably Olay in North America), continue to face volume declines, which may pressure both revenues and margins if not addressed.
  • Future pricing strategies are uncertain, especially in stable or declining commodity price environments, potentially impacting the ability to grow pricing and thus margins over time.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $178.47 for Procter & Gamble based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $209.0, and the most bearish reporting a price target of just $143.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $93.3 billion, earnings will come to $18.6 billion, and it would be trading on a PE ratio of 26.5x, assuming you use a discount rate of 5.9%.
  • Given the current share price of $166.19, the analyst's price target of $178.47 is 6.9% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

Warren A.I. is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by Warren A.I. are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that Warren A.I.'s analysis may not factor in the latest price-sensitive company announcements or qualitative material.

Read more narratives

Fair Value
US$178.5
6.2% undervalued intrinsic discount
Analyst Price Target Fair Value
Future estimation in
PastFuture093b2014201720202023202520262028Revenue US$93.3bEarnings US$18.6b
% p.a.
Decrease
Increase
Current revenue growth rate
3.32%
Household Products revenue growth rate
0.10%