Restructured Divisions Will Open New Fragrance And Beauty Frontiers

Published
27 Aug 24
Updated
23 Aug 25
AnalystConsensusTarget's Fair Value
US$4.96
20.8% undervalued intrinsic discount
23 Aug
US$3.93
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1Y
-60.5%
7D
-20.1%

Author's Valuation

US$5.0

20.8% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update23 Aug 25
Fair value Decreased 23%

Coty’s analyst price target was revised down from $6.44 to $4.96 due to weak recent results, persistent operational and market challenges, falling EBITDA expectations, and ongoing skepticism around management's ability to stabilize fundamentals in the near term.


Analyst Commentary


  • Weaker-than-expected fiscal Q4 results and guidance, with analysts citing disappointing first half 2026 outlook, ongoing operational issues, and expectations for further declines in adjusted EBITDA over the next two quarters.
  • Persistent consumer beauty market weakness and industry-wide destocking, alongside concerns about Coty’s ability to stabilize revenue, profit, and manage its debt leverage in the near term.
  • Growing portfolio reliance on fragrance, where Coty is losing market share as category momentum moderates, and a strategic pullback in mass cosmetics investments raising doubts about future growth drivers.
  • Uncertainty around management credibility, lack of clear fundamental catalysts, and skepticism about Coty reversing recent negative trends within the next six months.
  • Despite bearishness on near-term execution, bullish analysts see Coty as undervalued compared to historical levels, highlighting improved fundamentals since 2020, potential upside from asset sales, and higher sum-of-the-parts deal valuations in the range of $6.50–$10 per share.

What's in the News


  • Coty launched Origen, a new global fragrance brand with five signature scents, debuting exclusively online at Walmart in the U.S. with in-store availability to follow.
  • COVERGIRL introduced Lash Blast Bond Mascara featuring a bonding complex for improved lash quality, up to 5x visible volume, and 24-hour wear, available in four shades and approved as cruelty-free.
  • Rumors report Coty is seeking buyers to divest both its luxury (including Hugo Boss, Gucci, Burberry) and consumer (CoverGirl, Max Factor) segments, with early-stage discussions allegedly held with Interparfums; Coty declined to comment.
  • COVERGIRL launched Clean Fresh Blurring Skin Tint, offering lightweight, SPF 30 coverage with ingredients to smooth, brighten, and control oil, suitable for all skin types and certified cruelty-free.

Valuation Changes


Summary of Valuation Changes for Coty

  • The Consensus Analyst Price Target has significantly fallen from $6.44 to $4.96.
  • The Net Profit Margin for Coty has significantly fallen from 7.02% to 4.87%.
  • The Consensus Revenue Growth forecasts for Coty has significantly fallen from 1.7% per annum to 1.3% per annum.

Key Takeaways

  • Reallocation towards the profitable fragrance segment and organizational changes aim to improve growth prospects and efficiency, potentially boosting margins and earnings.
  • Anticipated growth in the U.S. fragrance market, driven by demographics, and planned price increases are set to sustain revenue growth and expand margins.
  • Coty faces financial pressure from global cosmetics market declines, competitive U.S. market dynamics, inventory issues, and potential tariff impacts on costs and earnings.

Catalysts

About Coty
    Manufactures, markets, distributes, and sells beauty products worldwide.
What are the underlying business or industry changes driving this perspective?
  • Coty plans to clean up its Prestige division's baseline to make way for new innovations in fiscal '26, aiming to stimulate demand and drive future growth, likely impacting future revenue positively.
  • The company is reallocating efforts and resources to focus on its highly profitable mass fragrance category, which has stronger growth prospects and higher gross margins compared to color cosmetics. This shift is expected to boost net margins.
  • Coty's plan involves structural organizational changes to grant regional markets more power, aiming to improve agility and decision-making. This should enhance operating efficiency and potentially improve earnings.
  • The company anticipates continued mid-single-digit growth in the U.S. fragrance market driven by increased penetration in demographics like male teens and Gen Z, particularly towards niche fragrances, which should sustain revenue growth.
  • Implementation of mid-single-digit price increases on Prestige products, along with strategic revenue management to protect brand equity, is expected to maintain gross margin expansion despite potential tariff impacts.

Coty Earnings and Revenue Growth

Coty Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Coty's revenue will grow by 1.7% annually over the next 3 years.
  • Analysts assume that profit margins will increase from -6.8% today to 7.0% in 3 years time.
  • Analysts expect earnings to reach $443.7 million (and earnings per share of $0.57) by about August 2028, up from $-409.2 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $552 million in earnings, and the most bearish expecting $282 million.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 16.9x on those 2028 earnings, up from -10.4x today. This future PE is lower than the current PE for the US Personal Products industry at 19.8x.
  • Analysts expect the number of shares outstanding to grow by 0.27% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 9.88%, as per the Simply Wall St company report.

Coty Future Earnings Per Share Growth

Coty Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The Prestige Cosmetics market is under pressure, particularly in Asia and China, which may impact Coty's revenue and growth prospects in these regions.
  • Coty's Consumer Beauty division is experiencing a mid-single-digit decline in the global cosmetics category, with continued pressure on color cosmetics sales, potentially affecting overall net margins.
  • There are challenges with inventory management and retailer replenishment in the U.S., resulting in a disconnect between sell-in and sell-out trends, which could impact Coty's financial efficiency and earnings.
  • Coty faces risks from elevated tariff levels affecting their Prestige division, potentially increasing costs and putting pressure on earnings unless mitigated by price increases or other measures.
  • The U.S. color cosmetics market is highly competitive, with the rise of indie and dupe brands capturing market share, posing a risk to Coty's revenue growth and market positioning in this key segment.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $6.438 for Coty based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $12.0, and the most bearish reporting a price target of just $4.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $6.3 billion, earnings will come to $443.7 million, and it would be trading on a PE ratio of 16.9x, assuming you use a discount rate of 9.9%.
  • Given the current share price of $4.89, the analyst price target of $6.44 is 24.0% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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