Future Performance Will Rely On Value Positioning And Digital Expansion

Key Takeaways

• Expansion in emerging markets and menu innovation are expected to drive brand relevance, higher guest counts, and long-term international revenue growth.
  
• Investments in technology, digital initiatives, and an asset-light model should improve operational efficiency, margins, and support strong free cash flow and earnings growth.
  
• Declining low-income traffic, rising input costs, fierce competition, tech investment risks, and potential franchise slowdown all threaten McDonald's earnings and growth prospects.

Catalysts

Owns, operates, and franchises restaurants under the McDonald’s brand in the United States and internationally.

• McDonald's aggressive international expansion, particularly the sustained strategy to open 2,200 stores globally in 2025 (with a strong pipeline for 2026 and beyond, and a focus on China and other emerging markets), positions the company to capture urbanization-driven growth and higher consumption from a rising middle class, which should drive long-term double-digit revenue growth in international segments.
  
• Robust investment and traction in digital commerce-including loyalty program expansion, app-based ordering, geofencing-enabled pickup, and a targeted goal of 250 million active loyalty users by 2027-are expected to increase customer frequency, improve retention, and lift average ticket size, supporting both revenue and higher net margins over time.
  
• The accelerated rollout of technology initiatives (AI-powered order-taking, kitchen automation, edge computing, and IoT-enabled operations) is poised to materially improve operational efficiencies, reduce labor and equipment downtime costs, and ultimately enhance operating margins and EPS as tech investments mature after 2026.
  
• Menu innovation (e.g., expanded beverage lineup, chicken menu growth globally, and frequent value-focused product launches) and localized offerings in major markets are driving higher guest counts, market share gains, and improved brand relevance, which should support durable same-store sales and revenue growth.
  
• The company's ongoing refranchising and asset-light model, paired with disciplined global cost management and G&A efficiencies enabled by new centralized platforms, reinforces stable free cash flow and structurally higher operating margins, increasing the company's ability to return capital to shareholders and boosting long-term earnings growth.

McDonald's Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming McDonald's's revenue will grow by 5.5% annually over the next 3 years.
• Analysts assume that profit margins will increase from 32.2% today to 34.1% in 3 years time.
• Analysts expect earnings to reach $10.4 billion (and earnings per share of $15.33) by about September 2028, up from $8.4 billion today. The analysts are largely in agreement about this estimate.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 29.4x on those 2028 earnings, up from 26.6x today. This future PE is greater than the current PE for the US Hospitality industry at 23.9x.
• Analysts expect the number of shares outstanding to decline by 0.42% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 9.09%, as per the Simply Wall St company report.

McDonald's Future Earnings Per Share Growth

Risks

• Ongoing and significant declines in traffic from low-income consumers-who make up a major portion of McDonald's guest counts-could persist as real incomes fall and economic anxiety remains elevated, potentially driving continued negative same-store sales growth and stagnant or declining total U.S. revenues.
  
• Sustained inflation in core inputs (especially beef and labor), particularly in key markets like Europe and the U.S., is putting margin pressure on both company-operated and franchised restaurants, as disciplined and limited pricing actions constrain the ability to offset rising costs, ultimately risking a squeeze on operating margins and net earnings.
  
• Intense competitive dynamics in the U.S. market, paired with the industry's inability to regain broader traffic growth, threaten to cap share gains and could force further discounting or increased national price point coordination, putting downward pressure on average check growth and restaurant-level profits.
  
• Execution risk exists around technology and digital investments, as benefits to cost savings and efficiency are projected only after substantial front-loaded capital expenditures through 2025-2026, during which time higher G&A and operational costs could drag on near-term earnings and delay expected financial improvements.
  
• Market saturation and development risk-especially in mature markets-may lead to diminishing returns on new stores, while any future franchisee unease or reluctance to accelerate development due to squeezed economics could curtail planned unit growth targets, ultimately limiting McDonald's ability to drive systemwide sales and long-term EPS expansion.

Valuation

• The analysts have a consensus price target of $335.407 for McDonald's based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $373.0, and the most bearish reporting a price target of just $260.0.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $30.6 billion, earnings will come to $10.4 billion, and it would be trading on a PE ratio of 29.4x, assuming you use a discount rate of 9.1%.
• Given the current share price of $312.52, the analyst price target of $335.41 is 6.8% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.