Competition From Walmart And Amazon Will Impede Future Performance

Key Takeaways

• Weak discretionary spending and slow adaptation to younger consumer preferences could limit Target's sales and reduce long-term topline growth prospects.
  
• Operational inefficiencies, competitive pressures, and regulatory headwinds may increase costs and compress margins, challenging sustainable earnings growth.
  
• Strategic investments in technology, private label brands, digital platforms, and supply chain agility position Target to improve margins, capture market share, and foster sustained earnings growth.

Catalysts

Operates as a general merchandise retailer in the United States.

• Investors could be overly optimistic about Target's ability to capture higher spending from younger demographic cohorts (Millennials and Gen Z); however, persistent macro pressures, evolving consumer preferences, and weak discretionary spending suggest household wallet share gains and comparable sales growth may not materialize as strongly as anticipated, risking long-term topline growth projections. (Likely to impact revenue.)
  
• Despite ongoing investments in digital and supply chain modernization, Target continues to lag best-in-class competitors in both operational efficiency and online execution, leaving its net margins exposed if omnichannel retailing and rapid delivery demands outpace the company's actual capability improvements. (Likely to impact net margins and EBIT.)
  
• The market may be underestimating the impact of further e-commerce disintermediation and direct-to-consumer models, which continue to drive structural declines in in-store traffic and challenge the economics of Target's large physical footprint, potentially constraining revenue growth and increasing fixed cost deleverage over the long term. (Likely to impact revenue and profitability.)
  
• Expectations of rapid technology-driven personalization and improved loyalty economics (via Target Circle and data analytics) may be too aggressive, given ongoing internal process bottlenecks, slow digital integration, and increasing channel fragmentation, all of which could limit gains in customer retention, frequency, and basket size. (Likely to impact revenue and SG&A.)
  
• Accelerating regulatory, environmental, and labor cost pressures, combined with persistently intense industry price competition (from Walmart, Amazon, and discount retailers), risk structurally higher SG&A expenses and margin compression, challenging Target's ability to deliver earnings growth in line with market expectations. (Likely to impact net margins and EPS.)

Target Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Target's revenue will grow by 1.4% annually over the next 3 years.
• Analysts assume that profit margins will shrink from 4.0% today to 3.4% in 3 years time.
• Analysts expect earnings to reach $3.7 billion (and earnings per share of $8.36) by about August 2028, down from $4.2 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $4.2 billion in earnings, and the most bearish expecting $3.2 billion.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 14.9x on those 2028 earnings, up from 11.4x today. This future PE is lower than the current PE for the US Consumer Retailing industry at 21.6x.
• Analysts expect the number of shares outstanding to decline by 1.37% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 7.41%, as per the Simply Wall St company report.

Target Future Earnings Per Share Growth

Risks

• The company is actively investing in technology (including rapid adoption of AI and digital enhancements), process improvements, and store remodels, which could drive increased operational efficiency, better customer experience, and improved margins and earnings in the long term.
  
• Strong performance in Target's owned brand portfolio (now exceeding $31 billion in annual sales), along with exclusive partnerships and new product launches, positions the company to grow market share and improve gross margins through higher private label penetration and differentiated offerings, supporting revenue and profitability.
  
• The growing and profitable first-party digital business, along with double-digit growth in Target's Roundel (retail media) and Target Plus (marketplace) segments, suggest successful omnichannel integration and new high-margin revenue streams, countering concerns about declining in-store traffic and supporting earnings growth.
  
• Target's ability to rapidly adapt its merchandising and supply chain strategies amidst external shocks like tariffs (through diversification, vendor negotiations, and inventory adjustments) demonstrates organizational agility, which should help protect both top-line revenue and net profit margins in volatile environments.
  
• Continued expansion and successful sales growth in key categories-especially Hardlines/FUN 101, new exclusive collaborations (e.g., Champion for Target), and resilient performance in frequency categories like food and beverage-indicate that Target is maintaining or gaining market share, supporting the potential for long-term revenue and earnings growth despite near-term headwinds.

Valuation

• The analysts have a consensus price target of $103.688 for Target based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $135.0, and the most bearish reporting a price target of just $82.0.
  
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $110.5 billion, earnings will come to $3.7 billion, and it would be trading on a PE ratio of 14.9x, assuming you use a discount rate of 7.4%.
  
• Given the current share price of $105.36, the analyst price target of $103.69 is 1.6% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.