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RUG
RugVista Group

Minimalist Trends And Amazon And Wayfair Rivalry Will Erode Stability

Published
17 Aug 25
Updated
12 Dec 25
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AnalystLowTarget's Fair Value
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1Y
55.7%
7D
-0.3%

Author's Valuation

SEK 9123.5% undervalued intrinsic discount

AnalystLowTarget Fair Value

Narrative
Updates1

Shared on 12 Dec 25

Fair value Increased 40%

RUG: Leadership Transition To Ebba Ljungerud Will Drive Future Earnings Power

Narrative Update on RugVista Group Analysts have raised their fair value estimate for RugVista Group from SEK 65 to SEK 91, citing slightly higher expected revenue growth, improved profit margin forecasts, and a higher projected future P/E multiple, despite a modest increase in the discount rate. What's in the News Board appoints Ebba Ljungerud as permanent CEO and Group CEO of RugVista, effective October 21, 2025, following her tenure as acting CEO since October 2024 (Key Developments) Ljungerud steps down from RugVista's Board of Directors in conjunction with assuming the CEO role, separating governance and executive responsibilities (Key Developments) New CEO brings extensive board experience from Cannuci, Goals, Nelly Group, and Kjell Group, strengthening RugVista's strategic network (Key Developments) Background includes senior executive positions at Kindred Group, Betsson, and Paradox Interactive, adding digital, commercial, and gaming-sector expertise to RugVista's leadership (Key Developments) Valuation Changes Fair Value Estimate increased significantly from SEK 65 to SEK 91, reflecting a higher assessed long term earnings potential.
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