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Expansion Into New Markets Will Strengthen Safety Systems' Global Presence By 2029

WA
Consensus Narrative from 6 Analysts

Published

February 11 2025

Updated

February 11 2025

Key Takeaways

  • Mips' strategic expansion into new markets and sales channels aims to boost revenue through increased market penetration and share.
  • Strong EBIT margin growth and commitment to returning earnings highlight robust profitability and shareholder-focused financial strategy.
  • Mips faces risks from erratic consumer behavior, geopolitical issues, trade volatility, and high dividend payouts, potentially impacting revenue, market share, and financial flexibility.

Catalysts

About Mips
    Develops, manufactures, and sells helmet-based safety systems in North America, Europe, Sweden, Asia, and Australia.
What are the underlying business or industry changes driving this perspective?
  • Mips is experiencing strong growth across all categories, with a particular focus on organic growth driven by increased market penetration and share. This is expected to boost revenue significantly in coming years.
  • The company aims to achieve SEK 2 billion in net sales by 2029, emphasizing strategic objectives like expanding into new markets and opening new sales channels, which should drive revenue growth.
  • Mips has seen significant growth in its EBIT margin, reaching 42.9% this quarter, and with increased scalability and cost management, there's potential for further margin improvement, enhancing overall profitability.
  • The continued interest in Mips' safety systems and successful integration in new helmet models across various markets sets a strong foundation for increased sales, which should positively impact earnings growth.
  • The strong cash position and commitment to distributing more than 50% of annual net earnings indicate a robust financial strategy likely to drive future EPS growth through favorable shareholder returns.

Mips Earnings and Revenue Growth

Mips Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Mips's revenue will grow by 35.1% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 29.2% today to 40.3% in 3 years time.
  • Analysts expect earnings to reach SEK 480.2 million (and earnings per share of SEK 18.26) by about February 2028, up from SEK 141.0 million today. However, there is some disagreement amongst the analysts with the more bullish ones expecting earnings as high as SEK532 million.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 39.8x on those 2028 earnings, down from 99.4x today. This future PE is lower than the current PE for the GB Leisure industry at 68.9x.
  • Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 5.13%, as per the Simply Wall St company report.

Mips Future Earnings Per Share Growth

Mips Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The consumer market remains challenging with erratic buying behavior, which, if prolonged, could negatively impact Mips' revenue projections.
  • The geopolitical situation and restrained consumer spending have led to a delay in reaching net sales targets from 2027 to 2029, impacting long-term revenue forecasts.
  • Mips faces volatility in world trade and tariffs, particularly with goods imported from China, which could affect their cost structure and net margins.
  • Despite ongoing organic growth, there is a reliance on significant market share gains in Europe akin to the U.S. market, which may pose risks to achieving projected revenue and market penetration targets.
  • The high dividend payout ratio, at 122% of net earnings, may strain future cash flow and financial flexibility if current growth rates are not maintained or expenses rise unexpectedly, impacting net margins.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of SEK633.333 for Mips based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of SEK725.0, and the most bearish reporting a price target of just SEK500.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be SEK1.2 billion, earnings will come to SEK480.2 million, and it would be trading on a PE ratio of 39.8x, assuming you use a discount rate of 5.1%.
  • Given the current share price of SEK529.0, the analyst price target of SEK633.33 is 16.5% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

Warren A.I. is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by Warren A.I. are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that Warren A.I.'s analysis may not factor in the latest price-sensitive company announcements or qualitative material.

Read more narratives

Fair Value
SEK 633.3
16.5% undervalued intrinsic discount
Analyst Price Target Fair Value
Future estimation in
PastFuture-13m1b2014201720202023202520262028Revenue SEK 1.2bEarnings SEK 480.3m
% p.a.
Decrease
Increase
Current revenue growth rate
28.15%
Leisure revenue growth rate
0.17%