Chinese Dumping And EV Shifts Will Shrink Profitability

Published
10 Jul 25
Updated
09 Aug 25
AnalystLowTarget's Fair Value
₹172.00
1.4% overvalued intrinsic discount
09 Aug
₹174.33
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1Y
-42.4%
7D
-3.3%

Author's Valuation

₹172.0

1.4% overvalued intrinsic discount

AnalystLowTarget Fair Value

Key Takeaways

  • Severe pricing pressure from Chinese competitors and the threat of ineffective antidumping measures could erode revenue, margins, and market share significantly.
  • Shifting industry trends toward electric vehicles, sustainability, and alternative materials are likely to constrain demand, increase compliance costs, and threaten long-term profitability.
  • Capacity expansion, process improvements, strong export growth, strategic global partnerships, and a focus on innovation and high-value products are set to drive margins and earnings.

Catalysts

About NOCIL
    Engages in the manufacture and sale of rubber chemicals for tire, automotive, rubber goods, and industrial sectors in India and internationally.
What are the underlying business or industry changes driving this perspective?
  • Persistent dumping from Chinese and other low-cost producers, as well as the entry of new Chinese capacity in accelerators, continues to exert severe pricing pressure in NOCIL's core domestic market; if the anticipated antidumping duty is not implemented or proves ineffective, revenue and margins may deteriorate further due to loss of market share and an inability to raise prices.
  • Accelerating adoption of electric vehicles globally reduces demand for conventional rubber-based tires, threatening to structurally decrease volumes for rubber chemicals over the coming years, which will likely constrain both revenue growth and long-term earnings.
  • Tightening global environmental regulations and the push towards sustainability and green chemistry will increase compliance costs and may lead to some of NOCIL's existing chemical products becoming obsolete, putting additional downward pressure on net margins and raising the risk of stranded assets.
  • NOCIL's dependence on a concentrated set of major tire manufacturers as customers exposes it to revenue volatility; ongoing consolidation among tire makers, combined with flat or declining tire-sector growth in mature markets, could worsen customer bargaining power and trigger further margin compression.
  • The rising global trend of utilizing alternative materials and bio-based substitutes in tire manufacturing threatens the relevance and pricing power of traditional rubber chemicals, increasing the risk that NOCIL will be unable to maintain or grow EBITDA margins as customer preferences shift away from its portfolio.

NOCIL Earnings and Revenue Growth

NOCIL Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more pessimistic perspective on NOCIL compared to the consensus, based on a Fair Value that aligns with the bearish cohort of analysts.
  • The bearish analysts are assuming NOCIL's revenue will grow by 8.7% annually over the next 3 years.
  • The bearish analysts assume that profit margins will increase from 6.9% today to 8.7% in 3 years time.
  • The bearish analysts expect earnings to reach ₹1.5 billion (and earnings per share of ₹9.11) by about August 2028, up from ₹930.6 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bearish analyst cohort, the company would need to trade at a PE ratio of 27.9x on those 2028 earnings, down from 31.3x today. This future PE is greater than the current PE for the IN Chemicals industry at 27.2x.
  • Analysts expect the number of shares outstanding to grow by 0.32% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 13.43%, as per the Simply Wall St company report.

NOCIL Future Earnings Per Share Growth

NOCIL Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • NOCIL is actively expanding capacity, has ongoing operational efficiency initiatives, and is investing in process improvements, which are expected to lower costs per unit and improve operating leverage, and this can support higher net margins and profitability in the long term.
  • The company is leveraging strong export momentum, with double-digit export performance in the last two years even when global rubber chemical markets (ex-China and India) grew only 2 percent, indicating growing international market share and potential for sustained revenue growth.
  • Strategic customer engagement and success in winning incremental business from major global customers-including Japanese tire companies-alongside the China+1 sourcing trend, position NOCIL to capture new volumes and drive long-term earnings.
  • Innovation, geographic expansion, and development of higher-value products through R&D are core focus areas; the management highlighted a pipeline of new, niche products in advanced trials, which can enable better product mix and higher EBITDA margins in the coming years.
  • Large ongoing capital expenditure projects are expected to increase capacity utilization from 65 percent upwards and eventually lift revenue once new units are commissioned and commercialized, while improved scale and asset turnover is likely to enhance core earnings and long-term return on capital.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The assumed bearish price target for NOCIL is ₹172.0, which represents the lowest price target estimate amongst analysts. This valuation is based on what can be assumed as the expectations of NOCIL's future earnings growth, profit margins and other risk factors from analysts on the more bearish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of ₹319.0, and the most bearish reporting a price target of just ₹172.0.
  • In order for you to agree with the bearish analysts, you'd need to believe that by 2028, revenues will be ₹17.4 billion, earnings will come to ₹1.5 billion, and it would be trading on a PE ratio of 27.9x, assuming you use a discount rate of 13.4%.
  • Given the current share price of ₹174.33, the bearish analyst price target of ₹172.0 is 1.4% lower. The relatively low difference between the current share price and the analyst bearish price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystLowTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystLowTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystLowTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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