Video Content And AI Will Transform The Digital Era

Key Takeaways

• Investments in video production, personalization, and digital expansion position Reach to capture younger audiences and grow premium digital ad revenue.
  
• Diversified revenue streams and cost rationalization enhance long-term margin stability and resilience as print and legacy income declines.
  
• Continued decline in print, shrinking digital ad revenue, and heavy reliance on third-party platforms threaten Reach's growth, margins, and long-term financial resilience.

Catalysts

Operates as commercial news publisher in the United Kingdom, rest of Europe, and internationally.

• Accelerating adoption of video content-backed by investments in state-of-the-art production hubs and expanded social distribution on platforms like TikTok and YouTube-positions Reach to attract younger and more diverse demographics, boosting digital audience engagement and enhancing premium digital ad revenue.
  
• Continued investment in AI-driven personalization (with proprietary tools like Mantis and Guten) enables better content targeting, more effective advertising cohorts, and improved operating efficiencies, which should expand operating leverage and digital margins over time.
  
• Ongoing digital audience growth (6% YoY) alongside early but promising expansion in the U.S. market and new language/content verticals sets Reach up to capture a larger share of the global and mobile digital ad market, driving revenue growth and international earnings upside.
  
• The roll-out and scaling of direct-to-consumer subscription and e-commerce offerings (with planned pilots and new verticals) provides diversified, recurring revenue streams, reducing reliance on volatile print and programmatic ad revenues and supporting long-term revenue stability and margin improvement.
  
• Effective cost rationalization-supported by print consolidation, asset sales, and pension obligations winding down by 2028-frees up cash flow for reinvestment and shareholder returns, strengthening net margins and future earnings resilience even as legacy revenues decline.

Reach Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Reach's revenue will decrease by 3.4% annually over the next 3 years.
• Analysts assume that profit margins will increase from 9.4% today to 17.4% in 3 years time.
• Analysts expect earnings to reach £83.0 million (and earnings per share of £0.23) by about July 2028, up from £49.9 million today.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 7.7x on those 2028 earnings, up from 4.4x today. This future PE is lower than the current PE for the GB Media industry at 12.9x.
• Analysts expect the number of shares outstanding to grow by 0.22% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 7.24%, as per the Simply Wall St company report.

Reach Future Earnings Per Share Growth

Risks

• The company's reliance on print remains high, with 75% of revenue still from print, which continues to decline at a material rate (~4.8% this period), making long-term revenue and net margins vulnerable as secular trends in media consumption accelerate away from print.
  
• Direct digital advertising revenue is shrinking (down 7.9% in the last 6 months), pointing to sustained challenges in monetizing core audience and potential underperformance versus digital-first peers, ultimately pressuring digital revenue growth and operating leverage over time.
  
• Increasing dependence on third-party platforms (e.g., Google Discover, Facebook) for paid views and indirect digital revenue exposes Reach to risks from algorithm changes, platform policy shifts, and Google's AI search transformation, threatening future traffic, digital revenue, and financial resilience.
  
• The audience shift toward video and off-platform consumption (TikTok, YouTube) may dilute Reach's direct audience relationships and reduce the impact of first-party data, making digital advertising and subscriptions harder to scale and potentially eroding long-term revenues.
  
• Persistent pension obligations consume significant cash flows (~£65m/year through 2028), limiting reinvestment and dividend flexibility, while high fixed costs from legacy print operations constrain margin improvement and earnings growth as the industry continues to restructure.

Valuation

• The analysts have a consensus price target of £1.64 for Reach based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of £2.31, and the most bearish reporting a price target of just £0.79.
  
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be £477.0 million, earnings will come to £83.0 million, and it would be trading on a PE ratio of 7.7x, assuming you use a discount rate of 7.2%.
  
• Given the current share price of £0.7, the analyst price target of £1.64 is 57.4% higher.
  
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.