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Digitalization And Prime Subscriptions Will Expand Global Travel

Published
07 Sep 25
AnalystHighTarget's Fair Value
€13.25
37.7% undervalued intrinsic discount
10 Sep
€8.26
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1Y
27.3%
7D
3.0%

Author's Valuation

€13.3

37.7% undervalued intrinsic discount

AnalystHighTarget Fair Value

Key Takeaways

  • Explosive Prime membership growth and rising contribution to profits enable platform-like scalability, positioning eDreams ODIGEO for outsized revenue and earnings expansion.
  • Advancements in AI-driven personalization and global market opportunity support higher customer retention, cost efficiency, and long-term margin gains.
  • Dependence on Prime and vulnerability to subscription churn, rising competition, regulatory hurdles, and macroeconomic headwinds threaten revenue stability and long-term earnings growth.

Catalysts

About eDreams ODIGEO
    Operates as an online travel company in France, Southern Europe, Northern Europe, and internationally.
What are the underlying business or industry changes driving this perspective?
  • Analyst consensus highlights Prime member growth as a key driver, but with eDreams ODIGEO demonstrating 1.2 million new Prime members added in a single year and management signaling confidence in achieving 10%+ annual Prime growth across 2027 and 2028, the company could conceivably be less than a decade away from 40 million members-unlocking structural revenue growth at a scale far above current buy-side expectations.
  • While analyst consensus anticipates improving Prime profitability on membership maturity, the ongoing Prime business mix shift, with Prime now accounting for 87% of total cash marginal profit and rapidly rising to over 70% of revenue, points to the potential for a platform-like operating leverage model where incremental revenue could contribute disproportionately to net margin and earnings growth as fixed costs are leveraged.
  • Widespread digitalization and global travel demand, especially in emerging markets with rising middle classes, positions eDreams ODIGEO-already underpenetrated in its main markets-to capture a disproportionately large share of future travel market growth and materially accelerate both top-line revenue and addressable market expansion over the medium and long term.
  • The company's rapid progress with AI-driven personalization, dynamic pricing, and customer engagement-evidenced by industry-leading customer satisfaction-could enable breakthrough levels of customer lifetime value, promote higher engagement and retention, and structurally reduce acquisition and service costs, thus expanding net margins over time.
  • Dramatically improved share liquidity and a multi-stage capital reduction plan, combined with ongoing and potentially increasing share repurchase programs, could catalyze a permanent re-rating of the stock's valuation multiples as it enters global indices, narrows its liquidity discount, and delivers accretive EPS growth beyond core business improvements.

eDreams ODIGEO Earnings and Revenue Growth

eDreams ODIGEO Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more optimistic perspective on eDreams ODIGEO compared to the consensus, based on a Fair Value that aligns with the bullish cohort of analysts.
  • The bullish analysts are assuming eDreams ODIGEO's revenue will grow by 10.5% annually over the next 3 years.
  • The bullish analysts assume that profit margins will increase from 8.7% today to 13.0% in 3 years time.
  • The bullish analysts expect earnings to reach €119.9 million (and earnings per share of €1.02) by about September 2028, up from €59.8 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bullish analyst cohort, the company would need to trade at a PE ratio of 14.2x on those 2028 earnings, down from 15.1x today. This future PE is greater than the current PE for the GB Hospitality industry at 13.1x.
  • Analysts expect the number of shares outstanding to decline by 5.99% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 11.37%, as per the Simply Wall St company report.

eDreams ODIGEO Future Earnings Per Share Growth

eDreams ODIGEO Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • eDreams ODIGEO's heavy reliance on its Prime subscription model increases vulnerability to higher customer churn, especially if consumers become more price-sensitive or if monthly subscription tests fail to improve retention, which could result in more volatile revenue streams and pressure on future earnings.
  • The long-term decline in non-Prime business is masked by Prime growth today, but ongoing weakness in the traditional OTA segment could reduce the company's overall addressable market and limit future top-line revenue expansion if Prime subscriber additions stall.
  • Rising competition from direct booking channels, airline and hotel loyalty programs, and technology "super apps" such as Google and Booking.com threatens to disintermediate eDreams ODIGEO and structurally erode its net margins as acquisition costs rise or take rates decline over time.
  • Secular headwinds such as tightening consumer privacy regulation and increasing restrictions on data usage could structurally raise acquisition costs and reduce conversion rates, particularly hurting both revenue growth and net profits as online marketing becomes less effective.
  • Broader macroeconomic pressures, including long-term inflation and persistent European economic uncertainty, may structurally suppress disposable income and discretionary travel demand, ultimately reducing bookings and compressing both revenues and earnings capacity for eDreams ODIGEO over the long term.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The assumed bullish price target for eDreams ODIGEO is €13.25, which is the highest price target estimate amongst analysts. This valuation is based on what can be assumed as the expectations of eDreams ODIGEO's future earnings growth, profit margins and other risk factors from analysts on the bullish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of €13.25, and the most bearish reporting a price target of just €8.3.
  • In order for you to agree with the bullish analysts, you'd need to believe that by 2028, revenues will be €922.5 million, earnings will come to €119.9 million, and it would be trading on a PE ratio of 14.2x, assuming you use a discount rate of 11.4%.
  • Given the current share price of €8.03, the bullish analyst price target of €13.25 is 39.4% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystHighTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystHighTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystHighTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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