Last Update27 Aug 25Fair value Increased 1.67%
Analysts raised SAP’s price target slightly to €290.95, citing robust Q2 results and confidence in its cloud transition, though concerns persist over macroeconomic risks and valuation.
Analyst Commentary
- Bullish analysts highlight robust Q2 results with 12% revenue growth and a 34% increase in operating profit as key drivers for raising price targets.
- Some are concerned about the impact of macroeconomic uncertainty, including trade tensions and potential deal delays, particularly in U.S. federal and manufacturing sectors affected by tariffs.
- There is continued confidence in SAP’s transition to the cloud and its positioning as a durable growth story with long-term capital appreciation potential, despite declines in support streams.
- Guidance is viewed as conservative or prudent, with some analysts suggesting management's cautious messaging may understate achievable performance.
- Bearish analysts cite SAP’s current high valuation, limiting further upside potential, and note profit-taking activity following recent free cash flow commentary.
What's in the News
- SAP completed a €4.6 billion share buyback, repurchasing 2.12% of shares as of June 30, 2025.
- AGM approved a dividend increase to €2.35 per share for fiscal year 2024, totaling €2,743 million in distributed dividends.
- SAP reaffirmed 2025 guidance: expects cloud revenue growth of 26–28% and cloud/software revenue up 11–13% at constant currency, with negative currency impacts expected; non-IFRS operating profit seen up 26–30%.
- SAP launched new strategic partnerships, including with JA Worldwide for global youth career readiness, CData for expanded Business Data Cloud integration, and Vistex for broader margin optimization on SAP S/4HANA Cloud.
- Multiple product and client announcements highlight enhanced SAP Concur capabilities (via Ryan), new e-mobility management solutions with BearingPoint, and an SAP-endorsed talent experience app from Phenom, underscoring SAP’s strengthening ecosystem and cloud offering.
Valuation Changes
Summary of Valuation Changes for SAP
- The Consensus Analyst Price Target remained effectively unchanged, moving only marginally from €287.12 to €290.95.
- The Consensus Revenue Growth forecasts for SAP remained effectively unchanged, moving only marginally from 12.2% per annum to 12.3% per annum.
- The Future P/E for SAP remained effectively unchanged, moving only marginally from 38.92x to 39.42x.
Key Takeaways
- Driving deeper customer integration and higher recurring revenue through rapid AI adoption and transition to cloud offerings, boosting margin expansion and earnings visibility.
- Expanding market reach and topline growth via strategic partnerships, digitalization trends, and internal productivity gains enabling scalable, sustainable profit improvement.
- Intensifying global, regulatory, and competitive challenges threaten SAP's growth, margins, and earnings as it navigates costly compliance changes, restructuring, and shifting customer demands.
Catalysts
About SAP- Provides enterprise application and business solutions worldwide.
- Rapid adoption of SAP's Business AI solutions and generative AI agents is accelerating customer productivity and embedding SAP deeper within client operations, positioning the company to drive higher contract values, increase cross-sell opportunities, and grow annual recurring revenue over time.
- Ongoing migration to SAP cloud offerings, especially S/4HANA Cloud and RISE with SAP, is steadily increasing the mix of high-margin, subscription-based revenues-driving margin expansion and elevating earnings visibility for future periods.
- The accelerating global push for digital supply chain resilience and business process digitalization is enlarging SAP's addressable market, as evidenced by record cloud backlog, robust new pipeline development (including post-Sapphire event momentum), and consistently strong double-digit growth in cloud ERP.
- Deepening strategic partnerships (e.g., Alibaba in China) are unlocking new high-growth markets and lowering customer acquisition costs, setting up SAP for faster geographic expansion and further topline acceleration.
- Consistent internal productivity gains-stemming from aggressive implementation of SAP's own AI tools and digital transformation-are enabling expense decoupling from revenue growth, supporting sustainable operating leverage and margin improvement on a multi-year horizon.
SAP Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming SAP's revenue will grow by 12.3% annually over the next 3 years.
- Analysts assume that profit margins will increase from 18.2% today to 20.2% in 3 years time.
- Analysts expect earnings to reach €10.3 billion (and earnings per share of €8.33) by about September 2028, up from €6.5 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as €8.3 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 39.5x on those 2028 earnings, down from 41.2x today. This future PE is greater than the current PE for the US Software industry at 33.2x.
- Analysts expect the number of shares outstanding to decline by 0.12% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 6.32%, as per the Simply Wall St company report.
SAP Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Persistent uncertainty in global trade policy, geopolitical tensions, and elongated sales cycles in sectors like U.S. public sector and manufacturing (due to tariffs and approval delays) could continue to dampen SAP's bookings, resulting in slower revenue growth in affected regions and sectors.
- Increased regulatory scrutiny and evolving data sovereignty requirements-especially in the EU and China-may force SAP to make costly infrastructure and product investments to remain compliant, pressuring net margins and limiting operational efficiency.
- SAP's ongoing transformation involves frequent restructuring, workforce reduction, and reskilling, yet the need to continually optimize headcount and manage severance costs could generate elevated operating expenses and unpredictable impacts on net earnings if not well-executed.
- The shift towards open-source and modular, best-of-breed cloud solutions by enterprises increases competitive pressures from both hyperscalers and more agile rivals, putting SAP at risk of customer attrition, margin compression, and slower long-term recurring revenue growth as customers demand more flexibility.
- Complexity in SAP's core products and migration processes (such as S/4HANA and Business Data Cloud), coupled with the slow pace of cloud adoption in its legacy-heavy installed base, may drive higher support costs and longer implementation times, potentially constraining margin expansion and delaying promised earnings growth.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of €291.91 for SAP based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of €345.0, and the most bearish reporting a price target of just €192.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be €50.9 billion, earnings will come to €10.3 billion, and it would be trading on a PE ratio of 39.5x, assuming you use a discount rate of 6.3%.
- Given the current share price of €231.35, the analyst price target of €291.91 is 20.7% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.