Tillkännagivande • Jun 17
Pierce Group Expands Private Brand Offering with Raven Launches Updated Brand and New Product Categories Pierce Group was expanding its private brand offering through Raven’s launch for this year’s high season. The expansion was part of a major revamp of the Raven brand, including new product categories, for both the Offroad and Onroad segment, updated designs and a broader assortment across apparel and protective gear. The launch was in line with the Company’s strategy to strengthen its own brands and increase the share of sales from private brands. Pierce Group continues to improve its private brand offering by revamping Raven – the Company’s flagship brand within apparel, helmets and protective gear. The initiative is part of Pierce’s broader strategy to drive customer loyalty, assortment differentiation and long-term profitability through a strengthened portfolio of own brands. As part of this strategy, Pierce has focused on consolidating and scaling its core brands while expanding into adjacent categories with attractive growth potential. Historically positioned primarily within Offroad and motocross, Raven has expanded its offering in the motorcycle segment by the introduction of new product lines. The expansion has been driven by increasing customer demand for the Raven offering from Onroad riders across Europe. Additionally, the revamp also includes an update of Raven’s Offroad offering, which addresses previous gaps in Pierce’s private label assortment. Over the past year, Raven has been rebuilt from the ground up. Not as a seasonal refresh, but as a complete rethink of what the brand should become moving forward. Every part of the collection – from materials and fit to protection, styling and rider mobility – has been challenged and refined. The result is a wider and significantly improved offering that addresses the needs of riders, whether Offroad or Onroad. The initiative also includes a design transformation to further enhance Raven’s visual identity, including a new logo. The updated collection introduces a more modern and cohesive design language across both Offroad and Onroad categories. The new Raven assortment is being rolled out across Pierce Group’s platforms during the ongoing riding season. Reported Earnings • May 11
First quarter 2026 earnings: EPS and revenues miss analyst expectations First quarter 2026 results: kr0.076 loss per share (improved from kr0.43 loss in 1Q 2025). Revenue: kr421.0m (up 5.0% from 1Q 2025). Net loss: kr6.00m (loss narrowed 82% from 1Q 2025). Revenue missed analyst estimates by 3.9%. Earnings per share (EPS) were also behind analyst expectations. Revenue is forecast to grow 8.3% p.a. on average during the next 3 years, compared to a 3.4% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, earnings per share has increased by 75% per year but the company’s share price has only increased by 6% per year, which means it is significantly lagging earnings growth. Tillkännagivande • Apr 08
Pierce Group AB (publ), Annual General Meeting, May 12, 2026 Pierce Group AB (publ), Annual General Meeting, May 12, 2026, at 10:00 W. Europe Standard Time. Location: engelbrektsplan 1, humlegarden fastigheter, entrance level, room: engelbrekt, stockholm Sweden Recent Insider Transactions • Apr 07
Chief Executive Officer recently bought kr396k worth of stock On the 31st of March, Göran Dahlin bought around 43k shares on-market at roughly kr9.20 per share. This transaction amounted to 16% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Göran has been a buyer over the last 12 months, purchasing a net total of kr1.7m worth in shares. Reported Earnings • Mar 25
Full year 2025 earnings: EPS misses analyst expectations Full year 2025 results: kr0.01 loss per share (down from kr0.45 profit in FY 2024). Revenue: kr1.82b (up 12% from FY 2024). Net income: kr0 (down kr36.0m from profit in FY 2024). Profit margin: 0% (down from 2.2% in FY 2024). The decrease in margin was driven by higher expenses. Revenue was in line with analyst estimates. Earnings per share (EPS) missed analyst estimates. Revenue is forecast to grow 7.9% p.a. on average during the next 3 years, compared to a 2.8% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, earnings per share has increased by 63% per year but the company’s share price has only increased by 2% per year, which means it is significantly lagging earnings growth. Reported Earnings • Feb 21
Full year 2025 earnings: EPS misses analyst expectations Full year 2025 results: kr0.01 loss per share (down from kr0.45 profit in FY 2024). Revenue: kr1.82b (up 12% from FY 2024). Net income: kr0 (down kr36.0m from profit in FY 2024). Profit margin: 0% (down from 2.2% in FY 2024). The decrease in margin was driven by higher expenses. Revenue was in line with analyst estimates. Earnings per share (EPS) missed analyst estimates. Revenue is forecast to grow 8.5% p.a. on average during the next 2 years, compared to a 2.6% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, earnings per share has increased by 63% per year but the company’s share price has only increased by 4% per year, which means it is significantly lagging earnings growth. New Risk • Feb 11
New minor risk - Market cap size The company's market capitalization is less than US$100m. Market cap: kr873.1m (US$98.2m) This is considered a minor risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. This is currently the only risk that has been identified for the company. Recent Insider Transactions • Nov 15
Chief Executive Officer recently bought kr100k worth of stock On the 13th of November, Göran Dahlin bought around 8k shares on-market at roughly kr11.89 per share. This transaction amounted to 3.2% of their direct individual holding at the time of the trade. In the last 3 months, they made an even bigger purchase worth kr1.3m. Göran has been a buyer over the last 12 months, purchasing a net total of kr1.4m worth in shares. Reported Earnings • Nov 13
Third quarter 2025 earnings released: EPS: kr0.025 (vs kr0.025 loss in 3Q 2024) Third quarter 2025 results: EPS: kr0.025 (up from kr0.025 loss in 3Q 2024). Revenue: kr427.0m (up 17% from 3Q 2024). Net income: kr2.00m (up kr4.00m from 3Q 2024). Profit margin: 0.5% (up from net loss in 3Q 2024). The move to profitability was driven by higher revenue. Revenue is forecast to grow 9.5% p.a. on average during the next 3 years, compared to a 3.1% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, earnings per share has increased by 48% per year but the company’s share price has only increased by 5% per year, which means it is significantly lagging earnings growth. New Risk • Nov 03
New major risk - Revenue and earnings growth Earnings have declined by 32% per year over the past 5 years. This is considered a major risk. Ultimately, shareholders want to see a good return on their investment and that generally comes from sharing in the company's profits. If profits are declining over an extended period, then in most cases the share price will decline over time unless the company can turn around its fortunes. A trend of falling earnings can be very difficult to turn around. If the company is well already established it may also be a sign the company has matured and is in decline. In addition, if the company pays dividends it will also likely need to reduce or cut them, striking a dual blow to total shareholder returns. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 32% per year over the past 5 years. Minor Risk Share price has been volatile over the past 3 months (12% average weekly change). New Risk • Oct 15
New major risk - Share price stability The company's share price has been highly volatile over the past 3 months. It is more volatile than 90% of Swedish stocks, typically moving 12% a week. This is considered a major risk. Share price volatility increases the risk of potential losses in the short-term as the stock tends to have larger drops in price more frequently than other stocks. It may also indicate the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. This is currently the only risk that has been identified for the company. New Risk • Sep 24
New minor risk - Market cap size The company's market capitalization is less than US$100m. Market cap: kr940.6m (US$100.0m) This is considered a minor risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Minor Risks Share price has been volatile over the past 3 months (12% average weekly change). Market cap is less than US$100m (kr940.6m market cap, or US$100.0m). Recent Insider Transactions • Aug 29
Chief Executive Officer recently bought kr1.3m worth of stock On the 26th of August, Goran Dahlin bought around 95k shares on-market at roughly kr13.15 per share. This transaction amounted to 55% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. This was Goran's only on-market trade for the last 12 months. Price Target Changed • Aug 25
Price target increased by 35% to kr17.00 Up from kr12.60, the current price target is provided by 1 analyst. New target price is 32% above last closing price of kr12.85. Stock is up 35% over the past year. The company is forecast to post earnings per share of kr0.14 for next year compared to kr0.45 last year. Reported Earnings • Aug 24
Second quarter 2025 earnings: EPS and revenues exceed analyst expectations Second quarter 2025 results: EPS: kr0.29 (up from kr0.18 in 2Q 2024). Revenue: kr523.0m (up 15% from 2Q 2024). Net income: kr23.0m (up 64% from 2Q 2024). Profit margin: 4.4% (up from 3.1% in 2Q 2024). The increase in margin was driven by higher revenue. Revenue exceeded analyst estimates by 1.6%. Earnings per share (EPS) also surpassed analyst estimates by 16%. Revenue is forecast to grow 8.5% p.a. on average during the next 3 years, compared to a 2.7% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, earnings per share has increased by 32% per year but the company’s share price has only increased by 13% per year, which means it is significantly lagging earnings growth. New Risk • Aug 23
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of Swedish stocks, typically moving 11% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. This is currently the only risk that has been identified for the company. Board Change • Jun 01
High number of new directors Director Johannes Gadsboll was the last director to join the board, commencing their role in 2025. Tillkännagivande • May 20
Pierce Group AB (Publ) Approves Board Changes Pierce Group AB (publ) announced that at its AGM held on May 20, 2025, the shareholders approved to elect Johannes Gadsbøll and Roger Sandberg as new ordinary board members. The board member Max Carlsén had declined re-election. Reported Earnings • May 16
First quarter 2025 earnings: Revenues exceed analysts expectations while EPS lags behind First quarter 2025 results: kr0.43 loss per share (down from kr0.32 profit in 1Q 2024). Revenue: kr401.0m (up 13% from 1Q 2024). Net loss: kr34.0m (down 236% from profit in 1Q 2024). Revenue exceeded analyst estimates by 8.1%. Earnings per share (EPS) missed analyst estimates. Revenue is forecast to grow 7.0% p.a. on average during the next 3 years, compared to a 3.1% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, earnings per share has increased by 5% per year but the company’s share price has fallen by 24% per year, which means it is significantly lagging earnings. Valuation Update With 7 Day Price Move • May 15
Investor sentiment deteriorates as stock falls 19% After last week's 19% share price decline to kr8.92, the stock trades at a forward P/E ratio of 14x. Average forward P/E is 17x in the Specialty Retail industry in Sweden. Total loss to shareholders of 46% over the past three years. Tillkännagivande • May 01
Pierce Group AB (publ) announced a financing transaction Pierce Group AB announced a private placement to issue Common Shares on April 30, 2025. The transaction has been approved by the board of directors of the company. Valuation Update With 7 Day Price Move • Apr 29
Investor sentiment improves as stock rises 17% After last week's 17% share price gain to kr10.40, the stock trades at a forward P/E ratio of 15x. Average forward P/E is 15x in the Specialty Retail industry in Sweden. Total loss to shareholders of 49% over the past three years. Tillkännagivande • Apr 17
Pierce Group AB (publ), Annual General Meeting, May 20, 2025 Pierce Group AB (publ), Annual General Meeting, May 20, 2025, at 10:00 W. Europe Standard Time. Location: at the premises of setterwalls advokatbyra ab, at sturegatan 10, stockholm Sweden Reported Earnings • Mar 24
Full year 2024 earnings: Revenues exceed analysts expectations while EPS lags behind Full year 2024 results: EPS: kr0.45 (up from kr1.21 loss in FY 2023). Revenue: kr1.63b (up 5.9% from FY 2023). Net income: kr36.0m (up kr132.0m from FY 2023). Profit margin: 2.2% (up from net loss in FY 2023). The move to profitability was primarily driven by higher revenue. Revenue exceeded analyst estimates by 3.7%. Earnings per share (EPS) missed analyst estimates by 9.2%. Revenue is forecast to grow 7.7% p.a. on average during the next 3 years, compared to a 3.9% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, earnings per share has fallen by 25% per year whereas the company’s share price has fallen by 30% per year. Reported Earnings • Feb 23
Full year 2024 earnings released: EPS: kr0.45 (vs kr1.21 loss in FY 2023) Full year 2024 results: EPS: kr0.45 (up from kr1.21 loss in FY 2023). Revenue: kr1.63b (up 5.9% from FY 2023). Net income: kr36.0m (up kr132.0m from FY 2023). Profit margin: 2.2% (up from net loss in FY 2023). The move to profitability was primarily driven by higher revenue. Revenue is forecast to grow 5.4% p.a. on average during the next 2 years, compared to a 4.3% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, earnings per share has fallen by 25% per year but the company’s share price has fallen by 36% per year, which means it is performing significantly worse than earnings. Recent Insider Transactions • Nov 24
Independent Chairman recently bought kr415k worth of stock On the 20th of November, Henrik Theilbjørn bought around 50k shares on-market at roughly kr8.30 per share. This transaction amounted to 65% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Henrik has been a buyer over the last 12 months, purchasing a net total of kr568k worth in shares. Reported Earnings • Nov 17
Third quarter 2024 earnings released: kr0.025 loss per share (vs kr0.77 loss in 3Q 2023) Third quarter 2024 results: kr0.025 loss per share (improved from kr0.77 loss in 3Q 2023). Revenue: kr365.0m (down 1.1% from 3Q 2023). Net loss: kr2.00m (loss narrowed 97% from 3Q 2023). Revenue is forecast to grow 6.8% p.a. on average during the next 3 years, compared to a 4.4% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 18 percentage points per year, which is a significant difference in performance. Price Target Changed • Sep 11
Price target increased by 12% to kr12.30 Up from kr10.95, the current price target is provided by 1 analyst. New target price is 48% above last closing price of kr8.30. Stock is up 21% over the past year. The company is forecast to post earnings per share of kr0.51 next year compared to a net loss per share of kr1.21 last year. Reported Earnings • Aug 25
Second quarter 2024 earnings released: EPS: kr0.18 (vs kr0.33 in 2Q 2023) Second quarter 2024 results: EPS: kr0.18 (down from kr0.33 in 2Q 2023). Revenue: kr456.0m (up 3.4% from 2Q 2023). Net income: kr14.0m (down 46% from 2Q 2023). Profit margin: 3.1% (down from 5.9% in 2Q 2023). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 5.8% p.a. on average during the next 3 years, compared to a 4.1% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 37 percentage points per year, which is a significant difference in performance. Board Change • Jun 02
High number of new and inexperienced directors There are 6 new directors who have joined the board in the last 3 years. The company's board is composed of: 6 new directors. No experienced directors. No highly experienced directors. Independent Director Thomas Schwarz is the most experienced director on the board, commencing their role in 2022. The following issues are considered to be risks according to the Simply Wall St Risk Model: Lack of board continuity. Lack of experienced directors. Recent Insider Transactions • May 26
Independent Chairman recently bought kr753k worth of stock On the 22nd of May, Henrik Theilbjørn bought around 77k shares on-market at roughly kr9.75 per share. This trade did not impact their existing holding. This was the largest purchase by an insider in the last 3 months. This was Henrik's only on-market trade for the last 12 months. Price Target Changed • May 15
Price target increased by 13% to kr9.00 Up from kr8.00, the current price target is an average from 2 analysts. New target price is approximately in line with last closing price of kr9.24. Stock is up 16% over the past year. The company is forecast to post earnings per share of kr0.41 next year compared to a net loss per share of kr1.21 last year. Reported Earnings • May 15
First quarter 2024 earnings released: EPS: kr0.32 (vs kr0.14 loss in 1Q 2023) First quarter 2024 results: EPS: kr0.32 (up from kr0.14 loss in 1Q 2023). Revenue: kr356.0m (up 3.2% from 1Q 2023). Net income: kr25.0m (up kr36.0m from 1Q 2023). Profit margin: 7.0% (up from net loss in 1Q 2023). The move to profitability was primarily driven by lower expenses. Revenue is forecast to grow 5.3% p.a. on average during the next 3 years, compared to a 4.1% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 42 percentage points per year, which is a significant difference in performance. Reported Earnings • Mar 27
Full year 2023 earnings: EPS exceeds analyst expectations while revenues lag behind Full year 2023 results: kr1.21 loss per share (further deteriorated from kr0.98 loss in FY 2022). Revenue: kr1.54b (down 8.0% from FY 2022). Net loss: kr96.0m (loss widened 66% from FY 2022). Revenue missed analyst estimates by 2.2%. Earnings per share (EPS) exceeded analyst estimates by 5.9%. Revenue is forecast to grow 6.2% p.a. on average during the next 3 years, compared to a 3.9% growth forecast for the Specialty Retail industry in Sweden. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 42 percentage points per year, which is a significant difference in performance. Reported Earnings • Feb 22
Full year 2023 earnings: EPS exceeds analyst expectations while revenues lag behind Full year 2023 results: kr1.21 loss per share (further deteriorated from kr0.98 loss in FY 2022). Revenue: kr1.54b (down 8.0% from FY 2022). Net loss: kr96.0m (loss widened 66% from FY 2022). Revenue missed analyst estimates by 2.2%. Earnings per share (EPS) exceeded analyst estimates by 5.9%. Revenue is forecast to grow 6.4% p.a. on average during the next 3 years, compared to a 3.7% growth forecast for the Specialty Retail industry in Sweden. New Risk • Feb 20
New major risk - Revenue and earnings growth Earnings have declined by 28% per year over the past 5 years. This is considered a major risk. Ultimately, shareholders want to see a good return on their investment and that generally comes from sharing in the company's profits. If profits are declining over an extended period, then in most cases the share price will decline over time unless the company can turn around its fortunes. A trend of falling earnings can be very difficult to turn around. If the company is well already established it may also be a sign the company has matured and is in decline. In addition, if the company pays dividends it will also likely need to reduce or cut them, striking a dual blow to total shareholder returns. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 28% per year over the past 5 years. Minor Risk Market cap is less than US$100m (kr544.5m market cap, or US$52.5m). Major Estimate Revision • Nov 24
Consensus EPS estimates fall by 79% The consensus outlook for earnings per share (EPS) in fiscal year 2023 has deteriorated. 2023 revenue forecast decreased from kr1.60b to kr1.57b. Losses expected to increase from kr0.72 per share to kr1.29. Specialty Retail industry in Sweden expected to see average net income growth of 73% next year. Consensus price target of kr8.50 unchanged from last update. Share price was steady at kr6.32 over the past week. Reported Earnings • Nov 19
Third quarter 2023 earnings released: kr0.77 loss per share (vs kr0.26 loss in 3Q 2022) Third quarter 2023 results: kr0.77 loss per share (further deteriorated from kr0.26 loss in 3Q 2022). Revenue: kr369.0m (down 1.1% from 3Q 2022). Net loss: kr61.0m (loss widened 205% from 3Q 2022). Revenue is forecast to grow 6.7% p.a. on average during the next 3 years, compared to a 3.7% growth forecast for the Specialty Retail industry in Sweden. Tillkännagivande • Nov 11
Pierce Group AB (publ), Annual General Meeting, May 17, 2024 Pierce Group AB (publ), Annual General Meeting, May 17, 2024. Tillkännagivande • Nov 08
Pierce Group AB (Publ) Announces CFO Changes, Effective as of 15 December 2023 Pierce Group AB (publ) has appointed Fredrik Ideström (currently Chief Strategy Officer) as Group Chief Financial Officer (CFO), because Niclas Olsson (current CFO) will be leaving for a new role. Following a handover period, the change will be effective as of 15 December 2023. Tillkännagivande • Oct 18
Pierce Group AB (publ) to Report Fiscal Year 2023 Results on Feb 20, 2024 Pierce Group AB (publ) announced that they will report fiscal year 2023 results at 8:00 AM, Central European Standard Time on Feb 20, 2024 Tillkännagivande • Oct 10
Pierce Group AB (Publ) Appoints Nomination Committee Pierce Group AB (publ) at its Annual General Meeting, appointed Nomination Committee. Following contacts made with the company's shareholders, the following representatives have been appointed: Jacob Wiström (Chairman), appointed by Verdane Capital XI Investments AB; Shu Sheng, appointed by Procuritas Capital Partners V LP; Staffan Östlin, appointed by Adrigo Small & Midcap L/S. New Risk • Aug 28
New major risk - Revenue and earnings growth Earnings have declined by 17% per year over the past 5 years. This is considered a major risk. Ultimately, shareholders want to see a good return on their investment and that generally comes from sharing in the company's profits. If profits are declining over an extended period, then in most cases the share price will decline over time unless the company can turn around its fortunes. A trend of falling earnings can be very difficult to turn around. If the company is well already established it may also be a sign the company has matured and is in decline. In addition, if the company pays dividends it will also likely need to reduce or cut them, striking a dual blow to total shareholder returns. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 17% per year over the past 5 years. Minor Risks Share price has been volatile over the past 3 months (8.8% average weekly change). Market cap is less than US$100m (kr500.1m market cap, or US$45.5m). Reported Earnings • Aug 27
Second quarter 2023 earnings: EPS and revenues exceed analyst expectations Second quarter 2023 results: EPS: kr0.33 (up from kr0.025 loss in 2Q 2022). Revenue: kr441.0m (down 2.0% from 2Q 2022). Net income: kr26.0m (up kr27.0m from 2Q 2022). Profit margin: 5.9% (up from net loss in 2Q 2022). The move to profitability was driven by lower expenses. Revenue exceeded analyst estimates by 1.4%. Earnings per share (EPS) also surpassed analyst estimates. Revenue is forecast to grow 7.9% p.a. on average during the next 3 years, compared to a 4.4% growth forecast for the Specialty Retail industry in Sweden. Major Estimate Revision • Aug 24
Consensus EPS estimates fall by 44%, revenue upgraded The consensus outlook for fiscal year 2023 has been updated. 2023 revenue forecast increased from kr1.59b to kr1.61b. Forecast EPS reduced from -kr0.355 to -kr0.513 per share. Specialty Retail industry in Sweden expected to see average net income growth of 43% next year. Consensus price target of kr9.00 unchanged from last update. Share price was steady at kr6.20 over the past week. Tillkännagivande • Jun 09
Pierce Group AB (Publ) Announces CEO Changes with Effect from 12 June 2023 The Board of Directors has appointed Göran Dahlin as the new CEO of Pierce Group AB (publ), with effect from 12 June 2023. He will replace Willem Vos who has been acting CEO. The board of directors has appointed Göran Dahlin as the new CEO of Pierce Group AB (publ). Göran brings more than 20 years of managerial experience from product and distribution businesses. He comes most recently from a tenure as CEO of SGDS Gruppen AB, part of the Saint-Gobain Group, a leading distributor of construction material and supplies. Prior to this, Göran held various positions within BAHCO/SNA Europe including Marketing Director. Willem Vos will be available for a hand over to Göran for a short transition period. Board Change • May 24
High number of new and inexperienced directors There are 4 new directors who have joined the board in the last 3 years. The company's board is composed of: 4 new directors. No experienced directors. 1 highly experienced director. Independent Board Member Mattias Feiff is the most experienced director on the board, commencing their role in 2014. The company’s lack of experienced directors is considered a risk according to the Simply Wall St Risk Model. Price Target Changed • May 23
Price target decreased by 25% to kr9.00 Down from kr12.00, the current price target is provided by 1 analyst. New target price is 22% above last closing price of kr7.40. Stock is down 63% over the past year. The company is forecast to post a net loss per share of kr0.36 next year compared to a net loss per share of kr0.98 last year. Reported Earnings • May 14
First quarter 2023 earnings: EPS exceeds analyst expectations while revenues lag behind First quarter 2023 results: kr0.14 loss per share (improved from kr0.35 loss in 1Q 2022). Revenue: kr345.0m (down 18% from 1Q 2022). Net loss: kr11.0m (loss narrowed 21% from 1Q 2022). Revenue missed analyst estimates by 13%. Earnings per share (EPS) exceeded analyst estimates by 53%. Revenue is forecast to grow 13% p.a. on average during the next 3 years, compared to a 3.7% growth forecast for the Specialty Retail industry in Sweden. Reported Earnings • Feb 19
Full year 2022 earnings: EPS misses analyst expectations Full year 2022 results: kr0.98 loss per share (down from kr0.68 profit in FY 2021). Revenue: kr1.67b (up 4.8% from FY 2021). Net loss: kr58.0m (down 323% from profit in FY 2021). Revenue was in line with analyst estimates. Earnings per share (EPS) missed analyst estimates by 63%. Revenue is forecast to grow 9.6% p.a. on average during the next 2 years, compared to a 8.4% growth forecast for the Online Retail industry in Sweden. Reported Earnings • Nov 16
Third quarter 2022 earnings released: kr0.26 loss per share (vs kr0.025 loss in 3Q 2021) Third quarter 2022 results: kr0.26 loss per share (further deteriorated from kr0.025 loss in 3Q 2021). Revenue: kr373.0m (up 3.3% from 3Q 2021). Net loss: kr20.0m (loss widened kr19.0m from 3Q 2021). Revenue is forecast to grow 9.0% p.a. on average during the next 3 years, compared to a 7.4% growth forecast for the Online Retail industry in Sweden. Reported Earnings • Nov 12
Third quarter 2022 earnings released: kr0.26 loss per share (vs kr0.025 loss in 3Q 2021) Third quarter 2022 results: kr0.26 loss per share (further deteriorated from kr0.025 loss in 3Q 2021). Revenue: kr373.0m (up 3.3% from 3Q 2021). Net loss: kr20.0m (loss widened kr19.0m from 3Q 2021). Revenue is forecast to grow 11% p.a. on average during the next 3 years, compared to a 7.2% growth forecast for the Online Retail industry in Sweden. Buying Opportunity • Nov 01
Now 23% undervalued Over the last 90 days, the stock is up 31%. The fair value is estimated to be kr12.74, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 5.2% over the last year. Meanwhile, the company became loss making. Revenue is forecast to grow by 6.1% in a year. Earnings is forecast to decline by 23% in the next year. Major Estimate Revision • Aug 31
Consensus forecasts updated The consensus outlook for 2022 has been updated. 2022 losses forecast to reduce from -kr0.66 to -kr0.59 per share. Revenue forecast steady at kr1.72b. Online Retail industry in Sweden expected to see average net income growth of 4.2% next year. Consensus price target of kr14.00 unchanged from last update. Share price was steady at kr9.00 over the past week. Reported Earnings • Aug 24
Second quarter 2022 earnings: EPS exceeds analyst expectations while revenues lag behind Second quarter 2022 results: kr0.025 loss per share (down from kr0.53 profit in 2Q 2021). Revenue: kr450.0m (flat on 2Q 2021). Net loss: kr1.00m (down 105% from profit in 2Q 2021). Revenue missed analyst estimates by 7.8%. Earnings per share (EPS) exceeded analyst estimates by 90%. Over the next year, revenue is forecast to grow 9.9%, compared to a 13% growth forecast for the Online Retail industry in Sweden. Tillkännagivande • Aug 24
Pierce Group AB (publ) to Report Fiscal Year 2022 Results on Feb 17, 2023 Pierce Group AB (publ) announced that they will report fiscal year 2022 results on Feb 17, 2023 Valuation Update With 7 Day Price Move • Aug 15
Investor sentiment improved over the past week After last week's 16% share price gain to kr8.30, the stock trades at a trailing P/E ratio of 54.9x. Average forward P/E is 13x in the Online Retail industry in Sweden. Total loss to shareholders of 87% over the past year. Simply Wall St's valuation model estimates the intrinsic value at kr14.36 per share. Major Estimate Revision • Aug 11
Consensus EPS estimates fall by 538% The consensus outlook for earnings per share (EPS) in 2022 has deteriorated. 2022 revenue forecast decreased from kr1.79b to kr1.77b. Losses expected to increase from kr0.04 per share to kr0.29. Online Retail industry in Sweden expected to see average net income growth of 23% next year. Consensus price target of kr32.00 unchanged from last update. Share price rose 31% to kr9.80 over the past week. Valuation Update With 7 Day Price Move • Jul 14
Investor sentiment deteriorated over the past week After last week's 20% share price decline to kr7.10, the stock trades at a forward P/E ratio of 36x. Average forward P/E is 11x in the Online Retail industry in Sweden. Total loss to shareholders of 90% over the past year. Valuation Update With 7 Day Price Move • Jun 15
Investor sentiment deteriorated over the past week After last week's 36% share price decline to kr9.00, the stock trades at a forward P/E ratio of 45x. Average forward P/E is 11x in the Online Retail industry in Sweden. Total loss to shareholders of 86% over the past year. Valuation Update With 7 Day Price Move • Jun 01
Investor sentiment deteriorated over the past week After last week's 17% share price decline to kr16.50, the stock trades at a forward P/E ratio of 23x. Average forward P/E is 15x in the Online Retail industry in Sweden. Total loss to shareholders of 82% over the past year. Major Estimate Revision • May 18
Consensus forecasts updated The consensus outlook for 2022 has been updated. 2022 EPS estimate fell from kr1.17 to kr0.56 per share. Revenue forecast steady at kr1.79b. Net income forecast to grow 315% next year vs 60% growth forecast for Online Retail industry in Sweden. Consensus price target of kr32.00 unchanged from last update. Share price was steady at kr20.00 over the past week. Reported Earnings • May 11
First quarter 2022 earnings: EPS misses analyst expectations First quarter 2022 results: kr0.35 loss per share (down from kr0.01 profit in 1Q 2021). Revenue: kr420.0m (up 14% from 1Q 2021). Net loss: kr14.0m (flat on 1Q 2021). Revenue was in line with analyst estimates. Earnings per share (EPS) missed analyst estimates by 260%. Over the next year, revenue is forecast to grow 13%, compared to a 21% growth forecast for the industry in Sweden. Major Estimate Revision • Apr 28
Consensus EPS estimates fall by 12% The consensus outlook for earnings per share (EPS) in 2022 has deteriorated. 2022 revenue forecast decreased from kr1.83b to kr1.80b. EPS estimate also fell from kr1.33 per share to kr1.17 per share. Net income forecast to grow 79% next year vs 40% growth forecast for Online Retail industry in Sweden. Consensus price target down from kr46.00 to kr32.00. Share price was steady at kr26.00 over the past week. Price Target Changed • Apr 27
Price target decreased to kr32.00 Down from kr62.00, the current price target is an average from 2 analysts. New target price is 23% above last closing price of kr26.00. Stock is down 70% over the past year. The company is forecast to post earnings per share of kr1.33 for next year compared to kr0.68 last year. Board Change • Apr 27
Insufficient new directors No new directors have joined the board in the last 3 years. The company's board is composed of: No new directors. 5 experienced directors. 1 highly experienced director. Independent Board Member Mattias Feiff was the last director to join the board, commencing their role in 2014. The following issues are considered to be risks according to the Simply Wall St Risk Model: Insufficient board refreshment. Valuation Update With 7 Day Price Move • Feb 28
Investor sentiment deteriorated over the past week After last week's 16% share price decline to kr31.50, the stock trades at a forward P/E ratio of 22x. Average forward P/E is 18x in the Online Retail industry in Sweden. Simply Wall St's valuation model estimates the intrinsic value at kr62.12 per share. Major Estimate Revision • Feb 23
Consensus forecasts updated The consensus outlook for 2022 has been updated. 2022 EPS estimate fell from kr1.67 to kr1.42 per share. Revenue forecast steady at kr1.83b. Net income forecast to grow 118% next year vs 49% growth forecast for Online Retail industry in Sweden. Consensus price target down from kr62.00 to kr43.00. Share price fell 13% to kr35.60 over the past week. Reported Earnings • Feb 17
Full year 2021 earnings: EPS misses analyst expectations Full year 2021 results: EPS: kr0.68 (up from kr0.03 loss in FY 2020). Revenue: kr1.59b (up 4.7% from FY 2020). Net income: kr26.0m (up kr27.0m from FY 2020). Profit margin: 1.6% (up from net loss in FY 2020). Revenue was in line with analyst estimates. Earnings per share (EPS) missed analyst estimates by 9.4%. Over the next year, revenue is forecast to grow 15%, compared to a 30% growth forecast for the retail industry in Sweden.