Southern (SO) Stock Overview
Through its subsidiaries, engages in the sale of electricity. More details
| Snowflake Score | |
|---|---|
| Valuation | 1/6 |
| Future Growth | 1/6 |
| Past Performance | 2/6 |
| Financial Health | 0/6 |
| Dividends | 4/6 |
SO Community Fair Values
Create NarrativeSee what 86 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
The Southern Company Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$94.02 |
| 52 Week High | US$100.84 |
| 52 Week Low | US$83.80 |
| Beta | 0.34 |
| 1 Month Change | 0.99% |
| 3 Month Change | -3.90% |
| 1 Year Change | 4.99% |
| 3 Year Change | 33.40% |
| 5 Year Change | 49.29% |
| Change since IPO | 568.59% |
Recent News & Updates
Seeking Alpha • Jun 09
Southern Company: 11GW Of Contracted Large Load Demand Supports My Buy Rating
Summary I am rating Southern Company a buy because I believe large-load demand is changing its earnings profile. The growth is backed by physical infrastructure such as 10 GW of new state-regulated resources under construction, more than 500 miles of new transmission lines, and an $81 billion capital plan. My 2028 estimate for adjusted EPS is $5.25 and is supported by large-load demand, regulated infrastructure growth, DOE financing support, Southern Power capacity additions, and Southeast customer growth. My $105 price target represents a 15.5% upside potential. I compute by applying a 5-year average of FWD non-GAAP P/E multiple of 20.07x to my estimated adjusted EPS of $5.25. The main risks are slower data center load conversion and regulatory pushback. I still believe the risk-reward is attractive because the downside is supported by regulated earnings and dividends, while the upside is tied to one of the most important bottlenecks in AI: reliable power. Read the full article on Seeking Alpha
Narrative Update • Jun 03
SO: Future Dividend Strength Will Reflect Rate Cuts And Dam Safety Progress
Analysts have trimmed Southern's price target slightly to $101.34 from $101.71, reflecting updated assumptions for the discount rate, revenue growth, profit margin, and future P/E that keep the overall valuation framework largely intact. What's in the News The Georgia Public Service Commission approved a Georgia Power rate reduction plan that is expected to save the typical residential customer about US$50 annually and deliver about US$285 million in total customer savings starting in June 2026, according to recent commission filings.Narrative Update • May 10
SO: Fair Outlook Will Weigh Dividend Support Against Dam Safety Progress
Analysts have trimmed their price target on Southern to $101.71 from $101.87 as small shifts in the discount rate, revenue growth assumptions, profit margin outlook, and future P/E estimates narrow their view of the upside from here. What's in the News Southern Company announced a regular quarterly dividend of $0.76 per share on its common stock, payable June 8, 2026, to shareholders of record as of May 18, 2026, with the annualized dividend rate set at $3.04 per share (Key Developments).Recent updates
Seeking Alpha • Jun 09
Southern Company: 11GW Of Contracted Large Load Demand Supports My Buy Rating
Summary I am rating Southern Company a buy because I believe large-load demand is changing its earnings profile. The growth is backed by physical infrastructure such as 10 GW of new state-regulated resources under construction, more than 500 miles of new transmission lines, and an $81 billion capital plan. My 2028 estimate for adjusted EPS is $5.25 and is supported by large-load demand, regulated infrastructure growth, DOE financing support, Southern Power capacity additions, and Southeast customer growth. My $105 price target represents a 15.5% upside potential. I compute by applying a 5-year average of FWD non-GAAP P/E multiple of 20.07x to my estimated adjusted EPS of $5.25. The main risks are slower data center load conversion and regulatory pushback. I still believe the risk-reward is attractive because the downside is supported by regulated earnings and dividends, while the upside is tied to one of the most important bottlenecks in AI: reliable power. Read the full article on Seeking AlphaNarrative Update • Jun 03
SO: Future Dividend Strength Will Reflect Rate Cuts And Dam Safety Progress
Analysts have trimmed Southern's price target slightly to $101.34 from $101.71, reflecting updated assumptions for the discount rate, revenue growth, profit margin, and future P/E that keep the overall valuation framework largely intact. What's in the News The Georgia Public Service Commission approved a Georgia Power rate reduction plan that is expected to save the typical residential customer about US$50 annually and deliver about US$285 million in total customer savings starting in June 2026, according to recent commission filings.Narrative Update • May 10
SO: Fair Outlook Will Weigh Dividend Support Against Dam Safety Progress
Analysts have trimmed their price target on Southern to $101.71 from $101.87 as small shifts in the discount rate, revenue growth assumptions, profit margin outlook, and future P/E estimates narrow their view of the upside from here. What's in the News Southern Company announced a regular quarterly dividend of $0.76 per share on its common stock, payable June 8, 2026, to shareholders of record as of May 18, 2026, with the annualized dividend rate set at $3.04 per share (Key Developments).Narrative Update • Apr 23
SO: Fair View Will Reflect Dam Safety Progress And Dividend Support
Analysts now see Southern’s fair value edging to about $101.87 from roughly $101.24, reflecting updated assumptions for revenue growth, profit margins, the discount rate, and future P/E. These changes slightly adjust the risk and return trade off you may want to watch.Narrative Update • Apr 07
SO: Fair View Will Reflect Dam Safety Progress And Stable Future P/E
Analysts have nudged their price target on Southern slightly higher to $101.24. This reflects small refinements to their models around the discount rate, long term revenue growth, profit margin assumptions, and future P/E expectations.Narrative Update • Mar 23
SO: Fair Value View Will Reflect Dam Safety Compliance And Higher Future P/E
Analysts have lifted their price target for Southern by $1, reflecting updated assumptions that include a slightly lower discount rate, modestly higher revenue growth expectations, a small adjustment to profit margin forecasts, and a marginally higher future P/E multiple. What's in the News Southern Company Generation Hydro Services received a compliance letter from the Federal Energy Regulatory Commission Office of Energy Projects Division of Dam Safety and Inspections for the Tallulah Falls Development of the North Georgia Project No. 2354-03, following a March 9, 2026 inspection conducted as part of the 12th Part 12D Independent Consultant’s Safety Inspection Comprehensive Assessment (Key Developments).Narrative Update • Mar 07
SO: Fair Value View Will Reflect Modest Revenue Gains And Higher Future P/E
Analysts have raised their price target on Southern to $100.24 from $98.13, reflecting updated assumptions regarding fair value, discount rate, revenue growth, profit margin and future P/E. Valuation Changes Fair Value: updated slightly higher to $100.24 from $98.13.Narrative Update • Feb 21
SO: Fair Value Outlook Will Balance Higher Profitability And Slightly Lower Future P/E
Analysts have reduced their price target for Southern by about $1, reflecting updated assumptions about fair value, discount rate, revenue growth, profit margin, and future P/E expectations. Valuation Changes Fair Value was reduced slightly from $99.23 to $98.13, reflecting updated model inputs.Narrative Update • Dec 04
SO: Composite Equity Units Offering Will Support Future Shareholder Value Upside
Analysts have modestly lowered their price target on Southern by approximately $0.10 to reflect a slightly higher discount rate and marginally less favorable long term valuation assumptions, while leaving core growth and profitability expectations essentially unchanged. What's in the News Southern has completed a $1.75 billion composite equity units offering, issuing 35 million equity derivative units priced at $50 per unit, with a $0.875 discount per security (Key Developments).Narrative Update • Nov 20
SO: Composite Units Offering Is Expected To Drive Shareholder Value Forward
Narrative Update on Southern Analysts have modestly revised their price target for Southern, lowering it by $1.12 per share. This change reflects updated assessments of discount rates, revenue growth, and margin projections.Narrative Update • Nov 05
SO: Recent Equity Offering and Improved Margins Will Shape Future Performance
Analysts have raised their price target for Southern from $100.08 to $100.45 per share. They cited slight improvements in projected profit margins while also noting a marginal reduction in expected revenue growth.Narrative Update • Oct 22
Analysts Lift Southern Price Target on Higher Revenue Growth Despite Lower Margins
Analysts have raised their price target for Southern from $97.15 to $100.08, citing expectations for stronger revenue growth that modestly outweigh a slight decrease in profit margins. Valuation Changes Fair Value has increased modestly, rising from $97.15 to $100.08.Narrative Update • Oct 08
Southeastern US Electrification And Renewables Will Expand Future Markets
Narrative Update on Southern: Analyst Price Target Revision Analysts have slightly increased their price target for Southern by $0.41 to $97.15. This adjustment reflects modest improvements in expected revenue growth, even though the profit margin forecast is marginally lower.Analysis Article • Sep 08
The Southern Company's (NYSE:SO) Business Is Yet to Catch Up With Its Share Price
When close to half the companies in the United States have price-to-earnings ratios (or "P/E's") below 19x, you may...Analysis Article • Jul 05
Is Southern (NYSE:SO) A Risky Investment?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Seeking Alpha • Feb 21
Southern Company: Strong 2024 Earnings Reinforce Confidence In The Investment
Summary High-quality utility The Southern Company released its fourth quarter and full year 2024 results yesterday. In this update, I'll take a fresh look at Southern's operating fundamentals, focusing on customer relationships, energy demand, and profitability. I will also provide an update on debt and leverage, largely because of long-term interest rates, which appear rather unfazed by the Federal Reserve's recent rate-cutting measures. I will also touch on recent regulatory changes that should bode well for Southern's longer-term future. Read the full article on Seeking AlphaSeeking Alpha • Feb 14
The Southern Company's Good Fuel Mix
Summary The Southern Company, headquartered in Atlanta, Georgia, operates in regulated utility sectors, primarily electricity but also natural gas. This $95.1 billion market cap company offers a 3.32% dividend. Its stock price increased due to its new nuclear units and heightened growth prospects in the electric utility sector generally. The company's beta is low at 0.51, showing less volatility compared to the overall market, typical for utilities. Read the full article on Seeking AlphaSeeking Alpha • Jan 22
SOJF: A 6.5% Investment Grade Baby Bond IPO From The Southern Company
Summary The Southern Company's new 6.50% Junior Subordinated Notes — SOJF — are investment-grade, with a maturity date of 2085 and callable from 2030. SOJF offers a yield to maturity of 6.38% and is fairly priced compared to similar OTC-traded debt issues. SOJF is undervalued compared to similar exchange-traded debt issues, presenting a good diversification opportunity. SO's strong financials and consistent dividend history provide confidence in its ability to cover interest payments on this new debt. SOJF's market cap makes it a potential addition to the ICE Exchange-Listed Preferred & Hybrid Securities Index, influencing its market behavior. Read the full article on Seeking AlphaSeeking Alpha • Jan 15
Southern Company: Solid Commercial Data Center Load Trends, Technical Support (Rating Upgrade)
Summary I am upgrading shares of The Southern Company due to a modest undervaluation and improved technical situation. Despite rising interest rates and natural disaster risks, SO's solid earnings growth and high dividend yield make it an attractive investment. SO's Q3 results were strong, with EPS beating estimates and revenue growth driven by higher utility revenues and AI demand. Technical analysis shows SO at key support levels, indicating a potential buying opportunity ahead of its Q4 earnings report next month. Read the full article on Seeking AlphaSeeking Alpha • Nov 01
Southern Company: One Of The Best Utilities At A Lofty Price
Summary The Southern Company has shown remarkable resilience, with a 64% return over three years, driven by demand for energy and successful management of Hurricane Helene's impact. Despite challenges from inflation and rising interest rates, the company expects steady EPS growth of 5-7%, benefiting from economic activity in its operating areas. However, SO stock's current valuation at 23x earnings raises concerns, making it less appealing compared to other income-generating options in the sector. Read the full article on Seeking AlphaSeeking Alpha • Oct 08
Southern Company Could Be Dead Money For The Foreseeable Future
Summary Southern Company is financially solid but quite overvalued, making it a poor investment opportunity. The company's dividend yield is at multi-decade lows, which indicates that shares are historically expensive vs. the company's organic growth and profitability. We recommend selling SO, locking in recent gains, and looking for opportunities elsewhere. We rate SO a 'Sell'. Read the full article on Seeking AlphaSeeking Alpha • Sep 28
The Southern Company: Time To Lock In Gains
Summary The Southern Company is a regulated utility benefiting from stable returns. However, it is not as dynamic as merchant power producers. Georgia's economic expansion and increasing power demand drive Southern's growth, but regulatory approvals and capital constraints limit the pace of growth. Southern's 3.1% dividend yield is below its historical average, raising scepticism about the sudden improvement in growth expectations. We believe it is time to lock-in some of the capital gains of this year. Read the full article on Seeking AlphaSeeking Alpha • Aug 19
The AI Factor: Southern Company's Pricey Power Play
Summary Southern Company has seen significant stock gains, driven by increased power demand from AI and data centers. Its strong earnings and nuclear energy investments are key factors. Despite these positives, the stock's current valuation is high, and its 3.3% yield may not appeal to income-focused investors. EPS growth projections suggest solid returns. With a lofty P/E ratio, better opportunities may exist elsewhere, such as in natural gas or land investments, which offer higher potential returns despite higher risk. Read the full article on Seeking AlphaShareholder Returns
| SO | US Electric Utilities | US Market | |
|---|---|---|---|
| 7D | 3.9% | -1.0% | -3.3% |
| 1Y | 5.0% | 12.0% | 22.3% |
Return vs Industry: SO underperformed the US Electric Utilities industry which returned 12% over the past year.
Return vs Market: SO underperformed the US Market which returned 22.3% over the past year.
Price Volatility
| SO volatility | |
|---|---|
| SO Average Weekly Movement | 2.6% |
| Electric Utilities Industry Average Movement | 3.3% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.6% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: SO has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: SO's weekly volatility (3%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1945 | 29,651 | Chris Womack | www.southerncompany.com |
The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers.
The Southern Company Fundamentals Summary
| SO fundamental statistics | |
|---|---|
| Market cap | US$104.78b |
| Earnings (TTM) | US$4.36b |
| Revenue (TTM) | US$30.18b |
24.3x
P/E Ratio3.5x
P/S RatioIs SO overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| SO income statement (TTM) | |
|---|---|
| Revenue | US$30.18b |
| Cost of Revenue | US$15.69b |
| Gross Profit | US$14.49b |
| Other Expenses | US$10.12b |
| Earnings | US$4.36b |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 3.87 |
| Gross Margin | 48.00% |
| Net Profit Margin | 14.46% |
| Debt/Equity Ratio | 186.7% |
How did SO perform over the long term?
See historical performance and comparisonDividends
3.2%
Current Dividend Yield75%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/10 21:34 |
| End of Day Share Price | 2026/06/10 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
The Southern Company is covered by 30 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jacob Kilstein | Argus Research Company |
| Daniel Ford | Barclays |
| Nicholas Campanella | Barclays |