Pricer Management

Management criteria checks 2/4

Pricer's CEO is Magnus Larsson, appointed in Feb 2022, has a tenure of 2.33 years. total yearly compensation is SEK4.85M, comprised of 73.2% salary and 26.8% bonuses, including company stock and options. directly owns 0.023% of the company’s shares, worth $46.07K. The average tenure of the management team and the board of directors is 2.3 years and 1 years respectively.

Key information

Magnus Larsson

Chief executive officer


Total compensation

CEO salary percentage73.2%
CEO tenure2.3yrs
CEO ownership0.02%
Management average tenure2.3yrs
Board average tenureless than a year

Recent management updates

Recent updates

CEO Compensation Analysis

How has Magnus Larsson's remuneration changed compared to Pricer's earnings?
DateTotal CompensationSalaryCompany Earnings
Mar 31 2024n/an/a


Dec 31 2023kr5mkr4m


Sep 30 2023n/an/a


Jun 30 2023n/an/a


Mar 31 2023n/an/a


Dec 31 2022kr5mkr3m


Compensation vs Market: Magnus's total compensation ($USD462.77K) is below average for companies of similar size in the US market ($USD1.58M).

Compensation vs Earnings: Magnus's compensation has increased whilst the company is unprofitable.


Magnus Larsson (54 yo)





Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...

Leadership Team

Magnus Larsson
President & CEO2.3yrskr4.85m0.023%
SEK 46.1k
Claes Wenthzel
Acting Chief Financial Officerless than a yearno data0.19%
SEK 383.7k
Cecilia Vinell
Global Communications Managerno datano datano data
Jorgen Jost auf Stroth
Chief Supply Chain Officerless than a yearno data0.050%
SEK 102.4k
Chris Chalkitis
Chief Digital Officer5.4yrsno data0.012%
SEK 24.8k
Mats Arnehall
Chief Commercial Officer2.4yrsno data0.034%
SEK 68.3k
Finn Wikander
Chief Product Officer1.4yrsno datano data
Olivier Tomassino
Business Controller9.1yrsno datano data


Average Tenure


Average Age

Experienced Management: PCRB.F's management team is considered experienced (2.3 years average tenure).

Board Members

Emil Ahlberg
Independent Directorless than a yearkr211.00k0.22%
SEK 454.7k
Ole Jensen
Independent Directorless than a yearkr211.00kno data
Bernt Ingman
Independent Chairman of Boardless than a yearkr395.00k0.089%
SEK 182.0k
Torbjörn Möller
Independent Directorless than a yearkr183.00k0.00087%
SEK 1.8k
Jenni Virnes
Independent Director8.4yrskr325.00kno data
Linda Pimmeshofer
Directorless than a yearno datano data


Average Tenure


Average Age

Experienced Board: PCRB.F's board of directors are not considered experienced ( 1 years average tenure), which suggests a new board.

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