Pricer Management
Management criteria checks 3/4
Pricer's CEO is Magnus Larsson, appointed in Feb 2022, has a tenure of 3.17 years. total yearly compensation is SEK4.80M, comprised of 72.9% salary and 27.1% bonuses, including company stock and options. directly owns 0.029% of the company’s shares, worth $29.44K. The average tenure of the management team and the board of directors is 2.7 years and 1.8 years respectively.
Key information
Magnus Larsson
Chief executive officer
SEK 4.8m
Total compensation
| CEO salary percentage | 72.9% |
| CEO tenure | 3.2yrs |
| CEO ownership | 0.03% |
| Management average tenure | 2.7yrs |
| Board average tenure | 1.8yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2025 | n/a | n/a | SEK 111m |
| Dec 31 2024 | SEK 5m | SEK 4m | SEK 132m |
| Sep 30 2024 | n/a | n/a | SEK 103m |
| Jun 30 2024 | n/a | n/a | SEK 52m |
| Mar 31 2024 | n/a | n/a | -SEK 6m |
| Dec 31 2023 | SEK 5m | SEK 4m | -SEK 48m |
| Sep 30 2023 | n/a | n/a | -SEK 39m |
| Jun 30 2023 | n/a | n/a | -SEK 25m |
| Mar 31 2023 | n/a | n/a | -SEK 13m |
| Dec 31 2022 | SEK 5m | SEK 3m | SEK 5m |
Compensation vs Market: Magnus's total compensation ($USD498.77K) is about average for companies of similar size in the US market ($USD660.85K).
Compensation vs Earnings: Magnus's compensation has been consistent with company performance over the past year.
CEO
Magnus Larsson (54 yo)
3.2yrs
Tenure
SEK 4,800,000
Compensation
Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President & CEO | 3.2yrs | SEK 4.80m | 0.029% $ 29.4k | |
| Acting Chief Financial Officer | 1.2yrs | no data | 0.26% $ 263.5k | |
| Global Communications Manager | no data | no data | no data | |
| Chief Supply Chain Officer | 1.3yrs | no data | 0.056% $ 57.8k | |
| Chief Digital Officer | 6.3yrs | no data | 0.012% $ 12.5k | |
| Chief Commercial Officer | 3.3yrs | no data | 0.040% $ 40.7k | |
| Chief Product Officer | 2.3yrs | no data | no data |
2.7yrs
Average Tenure
57yo
Average Age
Experienced Management: PCRB.F's management team is considered experienced (2.7 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Director | 1.8yrs | SEK 400.00k | 0.22% $ 229.0k | |
| Independent Director | 1.8yrs | SEK 400.00k | no data | |
| Independent Chairman of Board | 1.8yrs | SEK 700.00k | 0.089% $ 91.7k | |
| Independent Director | 1.8yrs | SEK 400.00k | 0.00087% $ 892.0 | |
| Independent Director | 9.3yrs | SEK 300.00k | no data | |
| Independent Director | less than a year | SEK 200.00k | no data |
1.8yrs
Average Tenure
52.5yo
Average Age
Experienced Board: PCRB.F's board of directors are not considered experienced ( 1.8 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/04/29 12:12 |
| End of Day Share Price | 2025/03/10 00:00 |
| Earnings | 2025/03/31 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Pricer AB (publ) is covered by 4 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| null null | ABG Sundal Collier Sponsored |
| Andreas Joelsson | Carnegie Commissioned Research |