Pricer Management
Management criteria checks 3/4
Pricer's CEO is Magnus Larsson, appointed in Feb 2022, has a tenure of 4.5 years. total yearly compensation is SEK6.60M, comprised of 69.7% salary and 30.3% bonuses, including company stock and options. directly owns 0.054% of the company’s shares, worth $39.06K. The average tenure of the management team and the board of directors is 3.6 years and 3.2 years respectively.
Key information
Magnus Larsson
Chief executive officer
SEK 6.6m
Total compensation
| CEO salary percentage | 69.70% |
| CEO tenure | 4.5yrs |
| CEO ownership | 0.05% |
| Management average tenure | 3.6yrs |
| Board average tenure | 3.2yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2026 | n/a | n/a | SEK 69m |
| Mar 31 2026 | n/a | n/a | SEK 14m |
| Dec 31 2025 | SEK 7m | SEK 5m | SEK 1m |
| Sep 30 2025 | n/a | n/a | SEK 23m |
| Jun 30 2025 | n/a | n/a | SEK 33m |
| Mar 31 2025 | n/a | n/a | SEK 111m |
| Dec 31 2024 | SEK 5m | SEK 4m | SEK 132m |
| Sep 30 2024 | n/a | n/a | SEK 103m |
| Jun 30 2024 | n/a | n/a | SEK 52m |
| Mar 31 2024 | n/a | n/a | -SEK 6m |
| Dec 31 2023 | SEK 5m | SEK 4m | -SEK 48m |
| Sep 30 2023 | n/a | n/a | -SEK 39m |
| Jun 30 2023 | n/a | n/a | -SEK 25m |
| Mar 31 2023 | n/a | n/a | -SEK 13m |
| Dec 31 2022 | SEK 5m | SEK 3m | SEK 5m |
Compensation vs Market: Magnus's total compensation ($USD691.88K) is about average for companies of similar size in the US market ($USD653.62K).
Compensation vs Earnings: Magnus's compensation has increased by more than 20% in the past year.
CEO
Magnus Larsson (56 yo)
Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President & CEO | 4.5yrs | SEK 6.60m | 0.054% $ 39.1k | |
| Chief Financial Officer | 2.5yrs | no data | 0.33% $ 240.7k | |
| Chief Operating Officer | 1.6yrs | no data | 0.033% $ 23.9k | |
| Senior VP of People & Communications | no data | no data | no data | |
| Chief Digital Officer | 7.6yrs | no data | 0.024% $ 17.4k | |
| Chief Growth Officer | 4.6yrs | no data | 0.061% $ 43.8k | |
| Chief Product Officer | 3.6yrs | no data | no data | |
| Chief Commercial Officer | 1.6yrs | no data | no data |
Experienced Management: PCRB.F's management team is considered experienced (3.6 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Director | 1yr | no data | no data | |
| Independent Director | 3.2yrs | SEK 400.00k | 0.22% $ 160.7k | |
| Independent Director | 3.2yrs | SEK 400.00k | no data | |
| Independent Chairman of Board | 3.2yrs | SEK 800.00k | 0.089% $ 64.3k | |
| Independent Director | 10.6yrs | SEK 400.00k | no data |
Experienced Board: PCRB.F's board of directors are considered experienced (3.2 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/19 13:48 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Pricer AB (publ) is covered by 5 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| null null | ABG Sundal Collier Sponsored |
| Erik Granström | DNB Carnegie |