WM Technology Management
Management criteria checks 1/4
WM Technology's CEO is Doug Francis, appointed in Nov 2024, has a tenure of 1.58 years. total yearly compensation is $1.44M, comprised of 52.5% salary and 47.5% bonuses, including company stock and options. directly owns 5.55% of the company’s shares, worth $3.69M. The average tenure of the management team and the board of directors is 2 years and 1.7 years respectively.
Key information
Doug Francis
Chief executive officer
US$1.4m
Total compensation
| CEO salary percentage | 52.50% |
| CEO tenure | 1.6yrs |
| CEO ownership | 5.5% |
| Management average tenure | 2yrs |
| Board average tenure | 1.7yrs |
Recent management updates
Recent updates
WM Technology Could Double
Summary I liked MAPS in June and like it more now. The debt-free, cash-rich company has a low valuation and trades on the NASDAQ. While the stock is up in Q3, it remains down year-to-date and down a lot since its IPO. MAPS makes so much more sense than MSOs, in my view. Read the full article on Seeking Alpha
New Client Acquisitions And AI Developments Will Open Future Markets
Strategic investments in underpenetrated markets and enhanced technology could drive revenue growth and higher client revenue.WM Technology: Classic Red Flags Suggest To Steer Clear Of This Cannabis Value Trap
Summary WM Technology, Inc. lacks a competitive moat in the highly competitive software and IT industry, making it vulnerable to competitors. Despite positive free cash flow, MAPS has accumulated debt, diluted shareholders, and failed to pay dividends to MAPS holders. The company's R&D spending lacks transparency on its patents, and its primary focus on UX is easily replicable by competitors. With no evident moat and poor FCF allocation, MAPS stock presents asymmetric downside risk, making it a Sell for stockholders. Read the full article on Seeking AlphaWM Technology: Offer Sweetener Needed
Summary WM Technology received a take-private bid from co-founders, valuing the company at $285 million, which is only 1.4x sales and 7.5x EBITDA. The company has positive cash flows, $45 million in cash, and is implementing new products, making it an inopportune time to sell. Co-founders see long-term growth potential, especially with federal legalization, and the BoD should demand a higher price for the deal. Investors should remain bullish, as the current price offers minimal risk and substantial upside, with the potential for a deal sweetener. Read the full article on Seeking AlphaTake Profits In WM Technology (Rating Downgrade)
Summary I am downgrading WM Technology (MAPS) from Strong Buy to Hold after its 66.6% rise in 2024, due to better alternatives and potential risks. MAPS has seen revenue challenges but improved adjusted EBITDA, with a strong balance sheet and no debt, making it a low-risk investment. Despite a low valuation and potential upside, risks like 280E taxation remaining or going away and helping MSOs more justify the Hold rating. While MAPS remains cheap and not overly risky, there are better cannabis investment opportunities, and I no longer hold it in my model portfolio. Read the full article on Seeking AlphaWM Technology, Inc.'s (NASDAQ:MAPS) Price Is Right But Growth Is Lacking After Shares Rocket 35%
WM Technology, Inc. ( NASDAQ:MAPS ) shareholders would be excited to see that the share price has had a great month...WM Technology Is Still A Strong Buy
Summary MAPS has rallied since I wrote about it in June, but it is still very cheap. The NASDAQ-listed company is debt-free and has cash, and it is improving its businesses. My target for year-end is 92% higher and is conservative. Read the full article on Seeking AlphaWM Technology Is A Cannabis Stock That Could Double Soon
Summary WM Technology stock was hot in 2021 but has since dropped significantly with little interest from investors or analysts. Despite challenges, WM Technology reported positive net income and generated free cash flow in Q1 2023. The number of analysts for WM Technology is low, but the company's potential for growth and valuation suggest a strong buy opportunity. Read the full article on Seeking AlphaWM Technology: Big Opportunities Still Exist
Summary WM Technology, Inc., owner of Weedmaps, has struggled to gain momentum in the U.S. cannabis market due to limited retail store expansion. The company heavily relies on a few states, with over 50% of sales coming from California. The potential opening of the New York market with 1,000 stores could be a significant opportunity for WM Technology. The stock trades at 1x EV/S with huge multiple expansion once growth returns. Read the full article on Seeking AlphaCEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | US$1m |
| Dec 31 2025 | US$1m | US$755k | US$2m |
| Sep 30 2025 | n/a | n/a | US$8m |
| Jun 30 2025 | n/a | n/a | US$9m |
| Mar 31 2025 | n/a | n/a | US$8m |
| Dec 31 2024 | US$8m | US$987k | US$8m |
| Sep 30 2024 | n/a | n/a | -US$2m |
| Jun 30 2024 | n/a | n/a | -US$7m |
| Mar 31 2024 | n/a | n/a | -US$6m |
| Dec 31 2023 | US$1m | US$388k | -US$10m |
| Sep 30 2023 | n/a | n/a | -US$111m |
| Jun 30 2023 | n/a | n/a | -US$115m |
| Mar 31 2023 | n/a | n/a | -US$105m |
| Dec 31 2022 | US$263k | n/a | -US$116m |
| Sep 30 2022 | n/a | n/a | US$28m |
| Jun 30 2022 | n/a | n/a | US$54m |
| Mar 31 2022 | n/a | n/a | US$46m |
| Dec 31 2021 | US$418k | n/a | US$60m |
Compensation vs Market: Doug's total compensation ($USD1.44M) is above average for companies of similar size in the US market ($USD642.98K).
Compensation vs Earnings: Doug's compensation has been consistent with company performance over the past year.
CEO
Doug Francis (48 yo)
Mr. Douglas Francis, also known as Doug, has been a Director of WM Technology, Inc. since June 2021 and serves as its Co-Founder & Chairman and has been the Chief Executive Officer since November 2024. He...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 1.6yrs | US$1.44m | 5.55% $ 3.7m | |
| Chief Technology Officer | 1.4yrs | US$3.27m | 0.38% $ 249.8k | |
| General Counsel & Secretary | 5yrs | US$2.97m | 0.71% $ 470.7k | |
| CFO, Principal Financial Officer & Principal Accounting Officer | 2.3yrs | US$680.91k | no data | |
| Director of Investor Relations | no data | no data | no data |
Experienced Management: MAPS's management team is not considered experienced ( 2 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 5yrs | US$1.44m | 5.55% $ 3.7m | |
| Independent Director | 1.7yrs | US$582.42k | 0.11% $ 70.1k | |
| Independent Director | 4.3yrs | US$596.73k | 0.31% $ 208.6k | |
| Independent Director | less than a year | no data | no data | |
| Independent Lead Director | 5yrs | US$145.00k | 0.25% $ 164.5k | |
| Independent Director | less than a year | no data | no data | |
| Independent Director | less than a year | no data | 0.00089% $ 592.1 |
Experienced Board: MAPS's board of directors are not considered experienced ( 1.7 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/15 03:40 |
| End of Day Share Price | 2026/06/12 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
WM Technology, Inc. is covered by 7 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| David Hynes | Canaccord Genuity |
| Patrick Walravens | Citizens JMP Securities, LLC |
| Thomas Champion | Piper Sandler Companies |