Announcement • Apr 16

Adobe Unveils Firefly AI Assistant and Expands Firefly with New Creative Agent and Generative AI Innovations

Adobe unveiled Firefly AI Assistant, powered by Adobe’s creative agent, that brings the power of Adobe’s creative tools into a single conversational interface. Available soon in Adobe Firefly, the all-in-one creative AI studio, Firefly AI Assistant enables creators to describe the outcome they want using their own words as the assistant orchestrates and executes complex, multi-step workflows across Adobe’s Creative Cloud apps, including Firefly, Photoshop, Premiere, Lightroom, Express, Illustrator and more. Firefly AI Assistant lets creators simply describe the outcome they want, then orchestrates and executes complex, multi-step workflows across Adobe Photoshop, Firefly, Premiere, Express, Lightroom, Illustrator and more, all within a single, unified conversational interface. Coming soon to the Firefly app, Firefly AI Assistant will include: A Single, Unified Conversational Interface: Firefly AI Assistant brings content creation into a unified conversational interface inside the Firefly app. Creators can describe the outcome they want and the assistant orchestrates workflows, surfaces results and maintains context, progress and decisions across sessions. This context carries seamlessly into individual Adobe apps, eliminating the need to start from scratch. AI Supported, Creator-Led: The assistant keeps creators in control by asking contextual questions, surfacing decisions and presenting suggestions. Creators can step in at any point to guide, refine or adjust outputs. Pre-built Creative Skills: A growing library of Creative Skills, purpose-built for creative workflows, enables the assistant to execute complex, multi-step tasks from a single prompt. Creators can use one of Adobe’s pre-built Skills—such as retouching portrait photos with consistent presets or generating content across social channels —or customize and create their own. Personalized to Each Creator: The assistant can learn the creator’s preferences over time, including preferred tools, workflows and aesthetic choices, to deliver more consistent, tailored results. Asset Awareness and Context: The assistant understands the content being created, including images, video, designs and brand assets, enabling it to take more relevant, context-aware actions. Integrated Review and Iteration with Frame.io: Creators can ask the assistant to organize and share work in Frame.io, where stakeholders can review and provide feedback. The assistant will interpret the feedback and automatically apply changes using the best tools, shortening the loop from review to final, production-ready content. Adobe will also bring this new way of creating with Adobe apps to leading third-party AI models including Anthropic’s Claude, enabling creators to access the best of Adobe directly across the surfaces where they work every day. Adobe also significantly expanded Firefly's video and image editing capabilities, introducing new features in Firefly Video Editor including studio-quality sound, advanced color adjustments and Adobe Stock integration, as well as new precision image editing capabilities such as Precision Flow and AI Markup. Firefly’s roster of more than 30 top industry AI models now includes Kling 3.0 and Kling 3.0 Omni, joining Google’s Nano Banana 2 and Veo 3.1, Runway’s Gen-4.5, ElevenLabs’ Multilingual v2 and more, to offer creators unmatched choice and flexibility in how they create. The intuitive, multi-track Firefly Video Editor adds new capabilities, including: Audio Upgrades: Enhance Speech, the award-winning feature in Premiere and Adobe Podcast that automatically cleans up dialogue, is now available in Firefly Video Editor, along with additional audio enhancements. Creators can reduce noise and reverb and balance speech, music and ambience for polished sound in just a few clicks. Color Adjustments: Creators can fine-tune exposure, contrast, saturation, temperature, and other key visual elements inside the Firefly Video Editor. Intuitive sliders put creators in control of the intensity of each adjustment, while one-click looks make it easy to get started. Adobe Stock Integration: Creators can access over 800 million licensed assets including video, images, audio and sound effects – directly within the Firefly Video Editor workflow. Adobe is also bringing two powerful image editing capabilities to deliver a new level of precision and control: Precision Flow: Creators can explore and refine images faster by generating a wide range of results from a single prompt. An intuitive slider lets creators browse variations—from subtle shifts to dramatic transformations—and select the version that best matches their vision without starting over. AI Markup: Creators can take hands-on control over where and how edits are applied. Using a brush, rectangle tool or reference images, they can draw directly on an image to place objects, sketch new elements or refine lighting. Firefly continues to expand access to the industry’s top AI models with the addition of Kling 3.0 and Kling 3.0 Omni video AI models: Kling 3.0: The all-purpose video model is optimized for fast, high-quality production with smart storyboarding and audio-visual sync. Kling 3.0 Omni: The model adds advanced control and consistency, enabling creators to define shot duration, camera angle and character movement across multi-shot sequences. These join more than 30 creative AI models already available in Firefly, including Google’s Nano Banana 2 and Veo 3.1, Runway Gen-4.5, Luma AI’s Ray3.14, Black Forest Labs’ FLUX.2[pro], ElevenLabs’ Multilingual v2, Topaz Lab’s Topaz Astra and Adobe’s commercially safe Firefly models. Firefly AI Assistant will be available in public beta in Firefly in the coming weeks. New video and image editing capabilities, and access to new partner models, are available in Firefly starting for customers with a Firefly plan.

Announcement • Oct 28

+ 4 more updates

Adobe Firefly Delivers Groundbreaking Ai Audio, Video and Imaging Innovations and New Models in All-In-One Creative Ai Studio

Adobe MAX – the world’s largest creativity conference – Adobe introduced groundbreaking new AI tools, models and agents in Adobe Firefly, the all-in-one creative AI studio with the industry’s top AI models and the best tools for video, audio, imaging and design. Firefly’s new, studio-quality audio and video tools include Generate Soundtrack for creating fully licensed audio tracks, Generate Speech for crystal clear voiceovers and a new timeline-based AI video editor. New models in Adobe Firefly include the new Image Model 5, which generates photorealistic images in native 4MP resolution and handles prompt-based editing in everyday language. An expanding ecosystem of partner models now includes ElevenLabs, Google, Luma AI, OpenAI, Runway, Topaz Labs and more. Adobe also announced new Firefly Custom Models, which empower creators to generate a series of assets in their own style. Adobe previewed Project Moonlight in Firefly, a conversational interface powered by agentic AI that can work across Adobe’s apps and draws insights from creators’ social channels to help them brainstorm new ideas and create new content faster. With Project Moonlight, creators can deploy an agent to help them go from concept to creation in minutes, simply by describing – in their own words – what they want to accomplish, or how they want something to look and feel. Creators can ask their AI assistant for personalized advice, suggestions and assistance and stay in ultimate control. Adobe introduced new Firefly tools that streamline every stage of the creative process — from brainstorming and visualizing ideas, to image, audio and video generation and editing, to producing fully finished assets at scale. Together, these innovations make it easier for creators to move fluidly from inspiration to delivery, with generative AI features that accelerate and expand creation across media types. In Firefly Boards, Adobe’s collaborative, AI-powered ideation surface, creators can now move even faster from inspiration to concept with new features that offer greater control and creative flexibility. New Rotate Object capabilities enable creators to convert 2D images into 3D where they can position objects and people in different poses and rotate them to show different perspectives. New PDF exporting and bulk image downloading streamline the process of organizing and collaborating on visual concepts across projects. New updates to Firefly Boards add to a suite of new tools Adobe recently introduced, including Presets for generating images in diverse styles with a single click and Generative Text Edit for instantly changing the text in a photo or other visual asset. Adobe is expanding access of Firefly Creative Production (private beta) directly in the Firefly app. Firefly Creative Production is an AI-powered batch editing solution that empowers creative professionals and their teams to edit thousands of images at once – automatically replacing backgrounds, applying consistent color grading, and cropping in an easy-to-use, no-code interface. Adobe Firefly offers the only platform to use top AI models within the best creative tools for video, audio, imaging and design – all in one place, at one price. In Firefly, creators can ideate and create with a choice of Adobe’s commercially safe Firefly models, models from its partners across the industry and coming soon, new personalized Firefly Custom Models. Adobe’s Firefly models include the new, commercially safe Firefly Image Model 5 (public beta) – its most advanced image generation and editing model yet. Able to generate images in native 4MP resolution without upscaling, Firefly’s latest model excels at photorealistic details that capture lighting and texture. Image Model 5 generates lifelike portraits of people with anatomic accuracy and achieves major advancements in complex, multi-layered compositions and natural movement. Firefly Image Model 5 brings image generation and editing together, powering Firefly’s new Prompt to Edit tool that empowers creators to describe how they want to edit an image in their own words. Additionally, the new model will power Layered Image Editing (in development) for precise, context-aware compositing that keeps every change perfectly coherent. Adobe delivers new models from across the industry into Firefly as they’re released. Today, Adobe Firefly added new partner models including ElevenLabs Multilingual v2 which excels at generating voiceovers and Topaz Bloomfor image upscaling. These join other models from across the industry including Black Forest Labs Flux 1.1, Google’s Veo 3.1, Imagen 4 and Gemini 2.5 Flash Image (Nano Bana), Ideogram 3.0, Luma AI’s Ray3, Moonvalley’s Marey, OpenAI’s GPT Image, Pika, Runway’s Gen-4 and Aleph and more. Adobe is also bringing Firefly Custom Models (private beta) to creators, directly in the Firefly app, with early access to the beta through the waitlist. First introduced to Firefly enterprise customers, Firefly Custom Models empower creators to easily personalize their own AI models to generate entire series of assets with visual consistency in their own, unique style. Personalizing Firefly Custom Models is as simple as dragging and dropping in images that creators have the rights to use. Custom Models are private by default and require authorization by the person who created them for use by others. Custom Models will be available to use in the Firefly app or Firefly Boards. Firefly’s Prompt to Edit capability is generally available to Firefly customers today with Firefly Image Model 5 and partner models from Black Forest Labs, Google and OpenAI. Firefly Image Model 5, Generate Soundtrack and Generate Speech are available in public beta. Firefly video editor and Firefly Custom Models are in private beta and will begin rolling out next month; customers can sign up today to join the waitlists for early access. Firefly Creative Production is also in private beta and will begin rolling out to customers who have access to premium generative AI features next month. Project Moonlight is in private beta and will be available in the coming months; customers can join the waitlist to receive access. Through December 1, Creative Cloud Pro and Firefly plan subscribers can enjoy unlimited image generations with all Firefly and partner models, plus unlimited video generations with the Firefly Video Model.

Snowflake Score
Valuation	5/6
Future Growth	2/6
Past Performance	4/6
Financial Health	4/6
Dividends	0/6

Historical stock prices
Current Share Price	US$246.15
52 Week High	US$422.95
52 Week Low	US$224.13
Beta	1.42
1 Month Change	9.23%
3 Month Change	-7.00%
1 Year Change	-37.83%
3 Year Change	-28.79%
5 Year Change	-49.01%
Change since IPO	44,276.30%

	ADBE	US Software	US Market
7D	-3.1%	1.5%	2.6%
1Y	-37.8%	-9.2%	26.2%

ADBE volatility
ADBE Average Weekly Movement	5.6%
Software Industry Average Movement	9.6%
Market Average Movement	7.2%
10% most volatile stocks in US Market	16.1%
10% least volatile stocks in US Market	3.2%

ADBE fundamental statistics
Market cap	US$102.28b
Earnings (TTM)	US$7.21b
Revenue (TTM)	US$24.45b

ADBE income statement (TTM)
Revenue	US$24.45b
Cost of Revenue	US$2.59b
Gross Profit	US$21.86b
Other Expenses	US$14.65b
Earnings	US$7.21b

Earnings per share (EPS)	17.83
Gross Margin	89.40%
Net Profit Margin	29.48%
Debt/Equity Ratio	54.6%

Data	Last Updated (UTC time)
Company Analysis	2026/05/11 06:57
End of Day Share Price	2026/05/11 00:00
Earnings	2026/02/27
Annual Earnings	2025/11/28

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

Analyst	Institution
Joseph Bonner	Argus Research Company
Robert Oliver	Baird
Saket Kalia	Barclays

Adobe (ADBE) Stock Overview

Rewards

Risk Analysis

Analyst Price Targets

Firefly And GenStudio Will Transform Marketing And Boost Future Engagement

AI Capabilities And Creative Cloud Integration Will Unlock New Opportunities

Firefly App And AI Assistants Will Attract New Users

Top Community Narratives

Classic Value Trap

Good Value for a Creative Monopoly

The Strategic Revaluation of Adobe: A Critical Analysis of Market Sentiment

Top Community Narratives

Top Analyst Narratives

Classic Value Trap

Firefly And GenStudio Will Transform Marketing And Boost Future Engagement

Good Value for a Creative Monopoly

AI Capabilities And Creative Cloud Integration Will Unlock New Opportunities

The Strategic Revaluation of Adobe: A Critical Analysis of Market Sentiment

Firefly App And AI Assistants Will Attract New Users

Adobe Inc. Competitors

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Price History & Performance

Recent News & Updates

Adobe Announces US$25 Billion Buyback as AI Revenue Surges and Wall Street Debates Growth

Adobe Unveils New Productivity Agent and Sharing Capabilities in Acrobat Express and Acrobat Studio

Good Value for a Creative Monopoly

Adobe: The Next Nokia?

Classic Value Trap

Chairman & CEO recently sold US$18m worth of stock

Recent updates

Adobe Announces US$25 Billion Buyback as AI Revenue Surges and Wall Street Debates Growth

Adobe Unveils New Productivity Agent and Sharing Capabilities in Acrobat Express and Acrobat Studio

Good Value for a Creative Monopoly

Adobe: The Next Nokia?

Classic Value Trap

Chairman & CEO recently sold US$18m worth of stock

ADBE: AI Competition And CEO Transition Will Reshape Future Cash Flows

Adobe Inc. (NasdaqGS:ADBE) completed the acquisition of Semrush Holdings, Inc. (NYSE:SEMR) from Siguler Guff & Company, LP, Greycroft Growth II, L.P., managed by Greycroft LP, and others.

Adobe and Speechmatics Deliver Cloud-Grade Speech Recognition On-Device for Premiere

CFO and Executive VP of Finance recently sold US$331k worth of stock

Adobe Inc. (NasdaqGS:ADBE) announces an Equity Buyback for $25,000 million worth of its shares.

Adobe Announces Brand Visibility Solution

Chairman & CEO exercised options and sold US$1.0m worth of stock

ADBE: Generative AI And Freemium Adoption Will Shape Future Earnings Power

Adobe Unveils Firefly AI Assistant and Expands Firefly with New Creative Agent and Generative AI Innovations

ADBE: Generative AI Monetization And Freemium User Growth Will Drive Future Revenue

Why Adobe's (NASDAQ:ADBE) Earnings Are Better Than They Seem

ADBE: CEO Transition Will Intensify AI Monetization Uncertainty And Multiple Compression

Price target decreased by 17% to US$336

Adobe Inc. Announces Transition of Shantanu Narayen as CEO

ADBE: AI Adoption And Generative Credits Will Drive Future Revenue Milestones

Adobe Inc. to Report Q1, 2026 Results on Mar 12, 2026

Adobe Inc., Annual General Meeting, Apr 15, 2026

Adobe Inc. (ADBE): Defending the Creative Moat – Pre-Earnings Pulse in a Generative AI Era

ADBE: AI Transition And Creative Ecosystem Partnerships Will Reshape Future Cash Flows

ADBE: AI Transition And Semrush Deal Will Reshape Future Cash Flows

Chairman & CEO exercised options and sold US$10m worth of stock

ADBE: Future AI And Semrush Deal Will Reshape Cash Flow Profile

Full year 2025 earnings: Revenues and EPS in line with analyst expectations

ADBE: Future AI And Marketing Deals Will Reshape Cash Flow Profile

ADBE: Rising AI Costs Will Pressure Margins And Drive Multiple Compression

Senior VP exercised options and sold US$80k worth of stock

Adobe Stock: When Creativity Software Becomes an AI-Native Platform

Full year 2025 earnings: Revenues and EPS in line with analyst expectations

Adobe Makes Creativity Accessible for Everyone with Adobe Photoshop, Adobe Express and Adobe Acrobat in ChatGPT

ADBE: AI Adoption And Acquisitions Will Drive Future Revenue Milestones

Adobe Inc. to Report Q4, 2025 Results on Dec 10, 2025

ADBE: Ongoing AI Product Adoption Will Drive Early Revenue Milestones And Overcome Doubts

Adobe Inc. (NasdaqGS:ADBE) agreed to acquire Semrush Holdings, Inc. (NYSE:SEMR) for $2 billion.

Adobe Firefly Delivers Groundbreaking Ai Audio, Video and Imaging Innovations and New Models in All-In-One Creative Ai Studio

Chairman & CEO exercised options and sold US$891k worth of stock

A Fair Price for a Great Business Facing Real Threats

Adobe Premiere Now Delivers Fast, Pro-Quality Video Editing on Mobile

Firefly And GenStudio Will Transform Marketing And Boost Future Engagement

Third quarter 2025 earnings: EPS and revenues exceed analyst expectations

Adobe Inc. Provides Earnings Guidance for the Fourth Quarter and Fiscal Year 2025

Adobe Announces General Availability of AI Agents for Businesses to Transform Customer Experience Orchestration