Kogan.com Ltd

OTCPK:KGGN.F Stock Report

Market Cap: US$232.6m

Kogan.com Valuation

Is KGGN.F undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of KGGN.F when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: KGGN.F ($2.16) is trading below our estimate of fair value ($4.26)

Significantly Below Fair Value: KGGN.F is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for KGGN.F?

Key metric: As KGGN.F is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for KGGN.F. This is calculated by dividing KGGN.F's market cap by their current revenue.
What is KGGN.F's PS Ratio?
PS Ratio0.7x
SalesAU$488.11m
Market CapAU$346.67m

Price to Sales Ratio vs Peers

How does KGGN.F's PS Ratio compare to its peers?

The above table shows the PS ratio for KGGN.F vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1x
DIBS 1stdibs.Com
2.4x2.42%US$217.1m
BZUN Baozun
0.1x4.32%US$157.7m
QVCG.A QVC Group
0.01xn/aUS$96.4m
GRPN Groupon
1.5x14.12%US$740.5m
KGGN.F Kogan.com
0.7x6.33%US$346.7m

Price-To-Sales vs Peers: KGGN.F is good value based on its Price-To-Sales Ratio (0.7x) compared to the peer average (1x).

Price to Sales Ratio vs Industry

How does KGGN.F's PS Ratio compare vs other companies in the US Multiline Retail Industry?

11 CompaniesPrice / SalesEstimated GrowthMarket Cap
JD JD.com
0.2x5.31%US$41.39b
KSS Kohl's
0.2x0.17%US$2.42b
BZUN Baozun
0.1x4.32%US$157.75m
QVCG.A QVC Group
0.01xn/aUS$96.43m
KGGN.F 0.7xIndustry Avg. 1.4xNo. of Companies11PS012345+
11 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: KGGN.F is good value based on its Price-To-Sales Ratio (0.7x) compared to the US Multiline Retail industry average (1.4x).

Price to Sales Ratio vs Fair Ratio

What is KGGN.F's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

KGGN.F PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.7x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate KGGN.F's Price-To-Sales Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst KGGN.F forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Currentn/a
US$3.85
0%
35.34%US$5.87US$2.15n/a5
Dec ’26US$2.16
US$3.85
+78.32%
35.34%US$5.87US$2.15n/a5
Nov ’26n/a
US$3.83
0%
29.81%US$5.84US$2.76n/a6
Oct ’26n/a
US$3.72
0%
29.60%US$5.86US$2.77n/a7
Sep ’26n/a
US$3.72
0%
29.60%US$5.86US$2.77n/a7
Aug ’26n/a
US$3.95
0%
35.98%US$7.01US$2.65n/a7
Jul ’26n/a
US$3.96
0%
35.98%US$7.04US$2.67n/a7
Jun ’26n/a
US$3.94
0%
36.71%US$6.88US$2.61n/a7
May ’26n/a
US$4.06
0%
33.84%US$6.81US$2.58n/a7
Apr ’26n/a
US$3.96
0%
33.84%US$6.64US$2.51n/a7
Mar ’26n/a
US$3.96
0%
33.84%US$6.64US$2.51n/a7
Feb ’26n/a
US$3.90
0%
31.98%US$6.66US$2.74n/a8
Jan ’26n/a
US$4.09
0%
31.58%US$6.96US$2.93n/a8
Dec ’25n/a
US$4.09
0%
31.58%US$6.96US$2.93US$2.168
Nov ’25n/a
US$4.20
0%
32.17%US$7.17US$2.81n/a8
Oct ’25n/a
US$4.32
0%
30.16%US$7.30US$2.86n/a9
Sep ’25n/a
US$4.40
0%
30.59%US$7.27US$2.85n/a8
Aug ’25n/a
US$4.16
0%
32.47%US$7.01US$2.72n/a8
Jul ’25n/a
US$4.37
0%
26.85%US$6.99US$3.14n/a8
Jun ’25n/a
US$4.37
0%
26.85%US$6.99US$3.14n/a8
May ’25n/a
US$4.37
0%
26.85%US$6.99US$3.14n/a8
Apr ’25n/a
US$4.91
0%
20.65%US$6.99US$3.59n/a8
Mar ’25US$4.45
US$4.97
+11.71%
21.63%US$7.00US$3.60n/a7
Feb ’25n/a
US$3.78
0%
35.19%US$7.04US$2.69n/a8
Jan ’25n/a
US$3.66
0%
37.38%US$7.02US$2.68n/a8
Dec ’24n/a
US$3.66
0%
37.38%US$7.02US$2.68n/a8
US$3.66
Fair Value
40.9% undervalued intrinsic discount
5
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/12/26 06:36
End of Day Share Price 2025/12/01 00:00
Earnings2025/06/30
Annual Earnings2025/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Kogan.com Ltd is covered by 9 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Aryan NoroziBarrenjoey Markets Pty Limited
Chamithri RatnapalaBell Potter
Ivana YeBofA Global Research