Coupang Management
Management criteria checks 4/4
Coupang's CEO is Bom Suk Kim, appointed in May 2010, has a tenure of 15.5 years. total yearly compensation is $2.07M, comprised of 53.1% salary and 46.9% bonuses, including company stock and options. directly owns 8.66% of the company’s shares, worth $5.08B. The average tenure of the management team and the board of directors is 3.9 years and 3.6 years respectively.
Key information
Bom Suk Kim
Chief executive officer
US$2.1m
Total compensation
| CEO salary percentage | 53.10% |
| CEO tenure | 15.5yrs |
| CEO ownership | 8.7% |
| Management average tenure | 3.9yrs |
| Board average tenure | 3.6yrs |
Recent management updates
Recent updates
Coupang: Delivering Margin Gains
Nov 05These 4 Measures Indicate That Coupang (NYSE:CPNG) Is Using Debt Safely
Jul 16
Are Investors Undervaluing Coupang, Inc. (NYSE:CPNG) By 31%?
Jul 03Market Participants Recognise Coupang, Inc.'s (NYSE:CPNG) Revenues Pushing Shares 35% Higher
May 08Returns Are Gaining Momentum At Coupang (NYSE:CPNG)
Apr 19As The South Korean Market Crumbles, Coupang Is Worth Watching
Apr 12Is Coupang (NYSE:CPNG) A Risky Investment?
Apr 01Coupang, Inc.'s (NYSE:CPNG) Intrinsic Value Is Potentially 34% Above Its Share Price
Mar 09Coupang Needs To Deliver Rapid Growth At Current Valuation
Feb 05Subdued Growth No Barrier To Coupang, Inc.'s (NYSE:CPNG) Price
Jan 27Coupang (NYSE:CPNG) Is Experiencing Growth In Returns On Capital
Jan 14CPNG Market Outlook
Naver:Naver is South Korea's largest search engine and one of the biggest competitors to Coupang in the e-commerce space. Naver operates a robust online shopping platform called Naver Shopping, whichDoes Coupang (NYSE:CPNG) Have A Healthy Balance Sheet?
Dec 18Is There Now An Opportunity In Coupang, Inc. (NYSE:CPNG)?
Dec 04Coupang's Emerging Opportunities: A Compelling Case For Investment
Dec 03Coupang Earnings: There's A Lot To Like Here
Nov 06Coupang: Growth In South Korea To Decelerate
Sep 03
Eco-Bag Initiative And Marketplace Expansion Drive Profit And Growth Amid Challenges
Coupang's eco-bag initiative and emphasis on marketplace and fulfillment logistics highlight a strategic focus on reducing costs and enhancing revenue through commissions.Coupang Earnings: Core And More, So Much Under The Hood
Aug 07Coupang: A Tepid Buy At Nosebleed Valuation
Jul 30Coupang Is An E-Commerce Bargain
Jul 11Coupang: Sell Options On This Compelling Value For A Robust Annualized Cash Yield
Jun 20Coupang: eCommerce Dominance With Room To Grow
May 13Coupang's Leap: Rocket Delivery And Farfetch Deal Fuel E-Commerce Surge
Apr 09Coupang Q4 2023 Earnings: Healthy Top-Line Growth, Intensifying Competition, A Big Question On The Recent Acquisition
Mar 303 Key Reasons Coupang Now Appears Compelling
Feb 29Coupang: The Turn To Profit
Feb 23South Korea's E-Commerce Giant Turning Into A Luxury Powerhouse: Coupang
Jan 31Significant Margin Upside: Why I See Coupang 2x From Current Levels
Jan 24CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2025 | n/a | n/a | US$365m |
| Mar 31 2025 | n/a | n/a | US$256m |
| Dec 31 2024 | US$2m | US$1m | US$154m |
| Sep 30 2024 | n/a | n/a | US$1b |
| Jun 30 2024 | n/a | n/a | US$1b |
| Mar 31 2024 | n/a | n/a | US$1b |
| Dec 31 2023 | US$2m | US$1m | US$1b |
| Sep 30 2023 | n/a | n/a | US$429m |
| Jun 30 2023 | n/a | n/a | US$429m |
| Mar 31 2023 | n/a | n/a | US$208m |
| Dec 31 2022 | US$2m | US$1m | -US$92m |
| Sep 30 2022 | n/a | n/a | -US$599m |
| Jun 30 2022 | n/a | n/a | -US$1b |
| Mar 31 2022 | n/a | n/a | -US$1b |
| Dec 31 2021 | US$2m | US$891k | -US$2b |
| Sep 30 2021 | n/a | n/a | -US$1b |
| Jun 30 2021 | n/a | n/a | -US$1b |
| Mar 31 2021 | n/a | n/a | -US$711m |
| Dec 31 2020 | US$14m | US$887k | -US$556m |
Compensation vs Market: Bom Suk's total compensation ($USD2.07M) is below average for companies of similar size in the US market ($USD13.49M).
Compensation vs Earnings: Bom Suk's compensation has been consistent with company performance over the past year.
CEO
Bom Suk Kim (46 yo)
Mr. Bom Suk Kim founded Coupang Corp. in 2010 and serves as its Chief Executive Officer and Chairman of the Board since May 2010. He serves as Director at Coupang Corp. since May 2010. Mr. Kim founded Coup...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 15.5yrs | US$2.07m | 8.66% $ 5.1b | |
| Chief Financial Officer | 4.9yrs | US$10.29m | 0.092% $ 54.1m | |
| General Counsel & Chief Administrative Officer | 5.8yrs | US$5.26m | 0.014% $ 8.3m | |
| Vice President of Search & Recommendations | 3.6yrs | US$1.13m | 0.0020% $ 1.2m | |
| Chief Accounting Officer | 3.2yrs | no data | 0.0024% $ 1.4m | |
| Vice President of Investor Relations | 3.2yrs | no data | no data | |
| Head of Public Affairs | 4.3yrs | no data | no data | |
| Country Head for Taiwan | less than a year | no data | no data |
Experienced Management: CPNG's management team is considered experienced (3.9 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 15.5yrs | US$2.07m | 8.66% $ 5.1b | |
| Independent Director | 2.7yrs | US$312.48k | 0.0021% $ 1.3m | |
| Lead Independent Director | 3.6yrs | US$324.98k | 0.0035% $ 2.1m | |
| Independent Director | 6.1yrs | US$324.98k | 0.025% $ 14.8m | |
| Independent Director | 1.4yrs | US$304.05k | 0.00078% $ 457.8k | |
| Director | less than a year | US$352.50k | 0.0037% $ 2.2m | |
| Independent Director | 15.3yrs | US$332.50k | 0.017% $ 9.9m | |
| Independent Director | 3.7yrs | US$309.99k | 0.0036% $ 2.1m |
Experienced Board: CPNG's board of directors are considered experienced (3.6 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/11/05 19:13 |
| End of Day Share Price | 2025/11/05 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Coupang, Inc. is covered by 22 analysts. 16 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Zixiao Yang | Arete Research Services LLP |
| Jiong Shao | Barclays |
| A-Hyung Cho | BofA Global Research |