Simply Better Brands Management

Management criteria checks 1/4

We currently do not have sufficient information about the CEO.

Key information

J. R. Ward

Chief executive officer

US$33.5k

Total compensation

CEO salary percentage	n/a
CEO tenure	1yr
CEO ownership	8.8%
Management average tenure	less than a year
Board average tenure	1.9yrs

Recent management updates

Recent updates

CEO

J. R. Ward (60 yo)

1yr

Tenure

US$33,452

Compensation

Mr. J. R. Kingsley Ward, B.A., B.Comm. served as an Independent Director at Simply Better Brands Corp. since February 22, 2023 until February 01, 2024 and serves as its Chairman of the Board since February...

Leadership Team

Name	Position	Tenure	Compensation	Ownership
J. R. Ward	CEO & Chairman	1yr	US$33.45k	8.76% $ 6.7m
Joe Wichser	Vice President of Sales	no data	US$217.22k	no data
Erica Groussman	Chief Executive Officer of Tru Brands Inc.	no data	US$246.58k	4.55% $ 3.5m
Diana Briceno	Chief Executive Officer of NO BS	no data	US$275.83k	no data
Laura Freimane	Chief Financial Officer	less than a year	no data	0.041% $ 31.3k
Claire Ughetto	Senior VP of Operations	less than a year	no data	no data

0.2yrs

Average Tenure

Experienced Management: SBBC.F's management team is not considered experienced ( 0.2 years average tenure), which suggests a new team.

Board Members

Name	Position	Tenure	Compensation	Ownership
J. R. Ward	CEO & Chairman	2yrs	US$33.45k	8.76% $ 6.7m
Paul Norman	Independent Director	4.2yrs	US$88.10k	2.27% $ 1.7m
Harry Bundy	Independent Director	less than a year	no data	1.13% $ 860.6k
Michael Galloro	Independent Director	6.1yrs	US$88.10k	0.87% $ 665.3k
Richard Kellam	Independent Director	1.8yrs	US$47.70k	2.07% $ 1.6m
St. Walshe	Director	less than a year	no data	0.048% $ 36.6k

1.9yrs

Average Tenure

59yo

Average Age

Experienced Board: SBBC.F's board of directors are not considered experienced ( 1.9 years average tenure), which suggests a new board.

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/02/13 13:17
End of Day Share Price	2025/02/13 00:00
Earnings	2024/09/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Simply Better Brands Corp. is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Noel Atkinson	Clarus Securities Inc.

Simply Better Brands Management

Management criteria checks 1/4

Key information

Recent management updates

Simply Better Brands Corp. Announces CFO Changes

Simply Better Brands Corp. Appoints St. John Walshe to the Board of Directors

Simply Better Brands Corp., Annual General Meeting, May 15, 2024

Simply Better Brands Corp. Announces Chief Executive Officer changes

Simply Better Brands Corp. Elects Richard Kellam to the Board of Director

Simply Better Brands Corp., Annual General Meeting, Jul 29, 2022

Recent updates

Simply Better Brands Corp. Announces Newest Launch of TRUBARTM in the Convenience Channel with GoMart

Simply Better Brands Corp. Announces Expanded Distribution of Trubar™ in the E-Commerce Channel with Gopuff

Simply Better Brands Corp. Initiates the Rollout of Trubartm in Select Sam's Club Warehouse Stores Across the U.S

Simply Better Brands Corp. Announces CFO Changes

Simply Better Brands Corp. Announces New Distribution of Trubar Across +600 Love's Travel Stops, the Largest Travel Stop Network in the U.S

Simply Better Brands Corp. to Report Q2, 2024 Results on Aug 12, 2024

Simply Better Brands Corp. Announces New Flavor Pack for National Rollout of Trubartm in Costco

Simply Better Brands Corp. Appoints St. John Walshe to the Board of Directors

Simply Better Brands Corp. announced that it has received CAD 3.999999 million in funding from VRG Capital Corp.

Simply Better Brands Corp. announced that it expects to receive CAD 2 million in funding

Simply Better Brands Corp., Annual General Meeting, May 15, 2024

Simply Better Brands Corp. Announces Chief Executive Officer changes

Simply Better Brands Corp. Provides Consolidated Earnings Guidance for the Year 2023

Simply Better Brands Corp.'s No B.S. Skincare Brand Launches Full Body Natural Deodorant

Simply Better Brands Corp. Provides Earnings Guidance for 2023

Simply Better Brands Corp. to Report Q2, 2023 Results on Aug 29, 2023

Simply Better Brands Corp. to Report Q1, 2023 Results on May 30, 2023

Simply Better Brands Corp. Elects Richard Kellam to the Board of Director

Simply Better Brands Corp. announced that it has received CAD 3.990845 million in funding

Simply Better Brands Corp. Provides Consolidated Sales Guidance for the Full Year of 2023

Simply Better Brands Corp. Provides Financial Guidance for the Fourth Quarter and Full Year 2022 and Full Year 2023

Simply Better Brands Corp. announced that it expects to receive CAD 5 million in funding from VRG Capital Corp.

Simply Better Brands Corp. Provides Consolidated Earnings Guidance for the Full Year of 2022

Simply Better Brands Corp. to Report Q3, 2022 Results on Nov 29, 2022

Simply Better Brands Corp. Reaffirms Consolidated Earnings Guidance for the Year 2022

Simply Better Brands Corp. announced that it expects to receive CAD 12.35 million in funding

Simply Better Brands Corp. to Report Q2, 2022 Results on Aug 30, 2022

Simply Better Brands Corp., Annual General Meeting, Jul 29, 2022

Simply Better Brands Corp.’s No B.S. Skincare Brand Goes Omnichannel

Simply Better Brands Corp. Provides Consolidated Earnings Guidance for the Fiscal Year 2022

Simply Better Brands Corp. Announces Its PureKana Wellness Brand Expands Portfolio into the Weight Loss Category

Simply Better Brands Corp. (TSXV:SBBC) executed a binding letter of intent to acquire Jones Soda Co. (OTCPK:JSDA) for $53.7 million.

Simply Better Brands Corp. to Report Q1, 2022 Results on May 30, 2022

Simply Better Brands Corp. (TSXV:SBBC) completed the acquisition of The BRN Group Inc. for $10 million.

Simply Better Brands Corp. Provides Earnings Guidance for the Fourth Quarter of 2021 and Full Years of 2021 and 2022

Simply Better Brands Corp. Announces Portfolio and Distribution Expansion of its No B.S. Skincare Brand

Simply Better Brands Corp. announced that it expects to receive CAD 1.500001 million in funding

Simply Better Brands Corp. (TSXV:SBBC) entered into a nonbinding letter of intent to acquire The BRN Group Inc. for $10 million.

Simply Better Brands Corp. (TSXV:SBBC) entered into a non binding term sheet to acquire 60% stake in Crisp Management Group Inc. for $0.5 million.

PureK Holdings Corp.(TSXV: PKAN) completed the acquisition of Tru Brands, Inc.

PureK Holdings Corp. (TSXV:PKAN) completed the acquisition of Nirvana Group, LLC from 2443904 Ontario Inc., Felicity Management Group LLC and Rhodes Management Corp.

CEO

Tenure

Compensation

Leadership Team

Average Tenure

Board Members

Average Tenure

Average Age

Company Analysis and Financial Data Status

Data Sources

Analysis Model and Snowflake

Industry and Sector Metrics

Analyst Sources