Leafly Holdings Management
Management criteria checks 2/4
Leafly Holdings' CEO is Peter H. Lee, appointed in May 2024, has a tenure of 1.58 years. total yearly compensation is $526.16K, comprised of 53.5% salary and 46.5% bonuses, including company stock and options. directly owns 0.67% of the company’s shares, worth $1.52K. The average tenure of the management team and the board of directors is 3.2 years and 1.8 years respectively.
Key information
Peter H. Lee
Chief executive officer
US$526.2k
Total compensation
| CEO salary percentage | 53.45% |
| CEO tenure | 1.6yrs |
| CEO ownership | 0.7% |
| Management average tenure | 3.2yrs |
| Board average tenure | 1.8yrs |
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2025 | n/a | n/a | -US$5m |
| Dec 31 2024 | US$526k | US$281k | -US$6m |
| Sep 30 2024 | n/a | n/a | -US$5m |
| Jun 30 2024 | n/a | n/a | -US$6m |
| Mar 31 2024 | n/a | n/a | -US$6m |
| Dec 31 2023 | US$247k | n/a | -US$9m |
| Sep 30 2023 | n/a | n/a | -US$15m |
| Jun 30 2023 | n/a | n/a | US$3m |
| Mar 31 2023 | n/a | n/a | US$19m |
| Dec 31 2022 | US$126k | n/a | US$5m |
Compensation vs Market: Peter H.'s total compensation ($USD526.16K) is about average for companies of similar size in the US market ($USD596.08K).
Compensation vs Earnings: Peter H.'s compensation has increased whilst the company is unprofitable.
CEO
Peter H. Lee (49 yo)
Mr. Peter H. L. Lee is Chief Executive Officer at Leafly Holdings, Inc. since November 21, 2025. He is Independent Director of The Cannabist Company Holdings Inc. from June 5, 2025. Mr. Lee serves as Direc...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President | 1.6yrs | US$526.16k | 0.67% $ 1.5k | |
| Chief Financial Officer | 4.3yrs | US$467.76k | 1.25% $ 2.8k | |
| Chief Commercial Officer | 3.2yrs | no data | no data |
Experienced Management: LFLH's management team is considered experienced (3.2 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President | 3.8yrs | US$526.16k | 0.67% $ 1.5k | |
| Independent Director | 1.8yrs | US$97.49k | 0.11% $ 259.0 | |
| Independent Director | 1.8yrs | US$92.54k | 0.16% $ 370.0 |
Experienced Board: LFLH's board of directors are not considered experienced ( 1.8 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/12/31 18:48 |
| End of Day Share Price | 2025/10/03 00:00 |
| Earnings | 2025/03/31 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Leafly Holdings, Inc. is covered by 3 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jason Helfstein | Oppenheimer & Co. Inc. |
| Vivien Azer | TD Cowen |
| Casey Ryan | WestPark Capital, Inc. |