WPP plc

NYSE:WPP Stock Report

Market Cap: US$4.1b

WPP Past Earnings Performance

Past criteria checks 0/6

WPP has been growing earnings at an average annual rate of 27.2%, while the Media industry saw earnings growing at 7.7% annually. Revenues have been growing at an average rate of 3.2% per year.

Key information

27.18%

Earnings growth rate

26.19%

EPS growth rate

Media Industry Growth13.17%
Revenue growth rate3.17%
Return on equity-6.20%
Net Margin-1.59%
Last Earnings Update31 Dec 2025

Recent past performance updates

Recent updates

Seeking Alpha Feb 26

WPP: WPP Is A Contrarian Play For 2026-2028

Summary WPP plc is a speculative turnaround play with a Buy rating and a £4/share price target, reflecting deep undervaluation. WPP faces ongoing structural challenges, client losses, and slow AI adoption, but manageable debt and cost-cutting support a potential recovery. Even under conservative assumptions — negative AEPS growth, margin pressure, and a halved dividend — WPP could deliver triple-digit returns over two years. Risks include continued client losses and sector disruption, but WPP's historical quality and market underestimation create an attractive risk/reward profile. Read the full article on Seeking Alpha
Seeking Alpha Feb 28

WPP plc: Softer Than Expected Q4 Spooking Markets (Rating Downgrade)

Summary WPP plc's margin improvements are overshadowed by enduring macroeconomic issues in China, leading to weaker-than-expected Q4 results and flat to negative revenue guidance for 2025. The competitive landscape is intensifying with the IPG-Omnicom merger, and WPP's own consolidations are limited in providing further cost savings. Despite some net new business growth and revenue increases from top clients, WPP's heavy exposure to China remains a significant concern. WPP trades at a significant discount to peers, presenting a potential value play, but the fact that they don't expect growth next year despite a weak 2024 comp is worrisome. Read the full article on Seeking Alpha
Seeking Alpha Oct 16

WPP plc: Best Sector Value After FGS Global Sale Creates Precedent

Summary WPP plc stock is undervalued compared to peers, despite challenges leading to downgraded growth from high APAC exposure. The company's cost savings plan is coming in nicely apparently and could continue lifting figures a little bit to fight topline pressures which may be a bit protracted. The partial sale of FGS Global to KKR puts a high value on the PR business, which puts a low value on its residual advertising businesses compared to peers. The sector is not exciting, but WPP is probably the better value here. Read the full article on Seeking Alpha
Seeking Alpha Mar 27

WPP: Ad Giant Still Looks Attractively Valued

Summary WPP continues to reorganize its business with the launch of VML after merging VMLY&R and Wunderman Thompson. The company aims to improve its business performance with targets for revenue growth, operating profit margin, and operating cash flow conversion. WPP's dividend remains below pre-pandemic levels, but the attractive yield and potential for dividend growth make the shares appealing. Read the full article on Seeking Alpha
Seeking Alpha Dec 07

WPP plc: Mixed Outlook But Priced Accordingly

Summary WPP's trading updates continue to underwhelm. But there are silver linings beneath the surface. Valuation-wise, the bar is low, and WPP may finally be nearing a bottom. Read the full article on Seeking Alpha
Seeking Alpha Sep 21

WPP Group: Recent Performance Reflects Slower Growth And Challenges Ahead

Summary WPP Group's financial performance has been weak, with lower revenue and margins over the past five years. The company's 2Q results were dismal due to a decrease in spending from their most important customer segment, tech companies in the US. Management has lowered their guidance for FY23, signaling a lack of confidence in the business and adding to the already weak revenue guidance. Read the full article on Seeking Alpha
Seeking Alpha Feb 23

WPP Non-GAAP EPS of 98.50p, revenue of £14.43B

WPP press release (NYSE:WPP): FY Non-GAAP EPS of 98.50p. Revenue of £14.43B (+12.7% Y/Y). FY headline operating margin 14.8%, up 0.4 points LFL with strong top-line growth and efficiency savings supporting investment and margin expansion. Expect LFL top-line growth of 3-5% and further progress on operating margin to around 15% in 2023.
Seeking Alpha Jan 05

WPP acquires digital transformation agency Fēnom Digital

WPP (NYSE:WPP) has acquired New York digital transformation agency, Fēnom Digital. Terms of the deal were not disclosed. Founded by Dylan Runne three years ago in New York, Fēnom Digital specializes in delivering enterprise commerce, order management systems, supply chain, marketing, and customer experience solutions to retailers and brands across North America. The business will will join WPP’s  global commerce capability within Wunderman Thompson. This deal is part of Wunderman Thompson's strategy to help clients drive growth across all major digital routes to market in all major markets and will complement the 3500 commerce experts within the Wunderman Thompson group.
Seeking Alpha Dec 08

WPP acquires Canadian commerce agency Diff

WPP (NYSE:WPP) has acquired Montreal, Canada-based commerce agency, Diff. Terms of the deal were not disclosed. Founded in 2011, Diff specializes in growth strategy, front-end design, site optimization and system integrations. The 115-strong company will join the Wunderman Thompson global network, complementing its commerce and marketing services teams in North America. The acquisition will further strengthen WPP’s digital commerce capabilities.
Seeking Alpha Oct 31

WPP: Looking Cheap For A Global Ad Giant

Summary WPP plc reported revenue growth in its most recent quarter and raised its full-year revenue forecast. Longer term, I expect WPP to suffer from an advertising downturn. But I think the long-term strengths of the business make the current price attractive and I retain my "buy" rating. U.K.-based advertising holding group WPP plc (WPP) has so far not shown much negative impact from advertising slowdowns reported by other companies. I expect that to change in due course, but continue to be upbeat about the firm’s long-term prospects. I last covered the name in July with my bullish note WPP: Price Decline Offers Value. Since then, the shares have fallen 11%. Performance remains solid for now As recent U.S. tech share markdowns have shown, advertising is clearly starting to show some impact from customers tightening their belts. Last week, WPP released its third quarter results. They showed that, for now at least, revenue has been more than holding up. company quarterly results announcement Source: company quarterly results announcement (footnotes omitted) The announcement said, We enter the last quarter of the year with confidence, based on the leading competitive position of our businesses, our client momentum and the knowledge that the actions we have taken to strengthen WPP leave us well placed to support our clients in navigating the economic uncertainties ahead. In fact, the company’s bullishness is shown by the fact that it raised its full-year revenue guidance. However, at the same time, the company adjusted its forecast headline operating margin improvement target to 30-50 basis points, compared to around 50 basis points previously. While that may sound relatively minor, I see it as a sign that while inflation may be helping the company to build revenue by increasing billing rates, for example, it is also adding costs that could slow margin improvement. Western continental Europe already saw revenue contraction in the third quarter on a like-for-like basis (of 2.1%). If that slowdown also shows itself in other markets, such as North America (which reported 4.7% like-for-like growth in the last quarter), the current bullishness could turn out to be short-lived. Even if 2022 comes in line with expectations, 2023 may turn out to be more challenging. The North American figure is already down sharply from the second quarter figure of 12.7%. The company – which reports in pounds – has also benefitted in its reporting from recent sterling weakness. Revenue growth of 10.3% year-on-year in the third quarter turns into only 1.4% when exchange rate impacts are excluded. I still think WPP deserves credit for a solid performance in an increasingly challenging market. But I also see grounds for concern that the business could weaken in 2023, with a combination of low revenue growth or revenue contraction and cost inflation. WPP retains long term strength But while the short- to medium-term outlook may seem relatively unexciting, I think the long-term investment case for WPP remains attractive. It has a leading collection of advertising agencies, which can continue to form the basis of long-term financial success. The company has also been expanding its digital footprint in recent years to reflect (arguably belatedly, but better late than never) the leading role that digital media now has in the advertising market. Unpacking an exact number for this is difficult, but in its interim results, the company said that, “Faster growth areas of experience, commerce and technology around 39% of revenue less pass-through costs in Global Integrated Agencies ex-GroupM in H1.”
Seeking Alpha Oct 12

WPP goes ex-dividend tomorrow

WPP (NYSE:WPP) had declared $0.905/share dividend, down 27.5% from prior dividend of $1.25. Payable Nov. 1; for shareholders of record Oct. 14; ex-div Oct. 13. See WPP Dividend Scorecard, Yield Chart, & Dividend Growth.
Seeking Alpha Oct 06

WPP acquires Passport Brand Design

WPP (NYSE:WPP) acquires Passport Brand Design, a brand design agency based in Southern California. It was founded in 2004 by Natalie Taormina and Jeremy Creighton, it brings extensive brand identity, design expertise and insight into WPP and works across a broad range of consumer categories and global markets, spanning Australia and Asia to North America. Mark Read, CEO of WPP, said: “With consumer expectations at an all-time high, defining a brand’s characteristics and identity has a major impact on its ability to succeed in today’s world. Passport brings extensive experience in delivering strategic positioning and creative execution across all touchpoints that will greatly benefit our clients. I’m delighted to welcome its people to WPP.”
Seeking Alpha Sep 21

WPP acquires communications agency JeffreyGroup to expand footprint in Latin America

WPP (NYSE:WPP) said Wednesday it acquired JeffreyGroup, a corporate communications, public affairs, and marketing consulting firm in Latin America. JeffreyGroup will join WPP unit Hill+Knowlton Strategies international network, creating the largest global communications agency presence in Latin America. The acquisition doubled Hill+Knowlton Strategies' footprint in the region. JeffreyGroup, which is based in Miami, has offices in Mexico City, Brasilia, Rio de Janeiro, São Paulo and Buenos Aires.
Seeking Alpha Sep 01

WPP to acquire European e-commerce consultancy Newcraft

WPP (NYSE:WPP) said Thursday it will acquire Newcraft, a Netherlands-based data-first e-commerce consultancy, to strengthen its digital commerce capabilities. Terms were not disclosed. The consultancy will join Wunderman Thompson's global network, complementing its commerce and marketing service teams in Northern Europe.
Seeking Alpha Aug 05

WPP GAAP EPS of 33.00p, revenue of £6.75B beats by £180M

WPP press release (NYSE:WPP): 1H GAAP EPS of 33.00p Revenue of £6.75B (+10.1% Y/Y) beats by £180M.
Seeking Alpha Jul 26

WPP: Price Decline Offers Value

WPP had a strong first quarter and momentum looked set to continue. WPP shares, however, have been falling despite improving business performance and long-term growth drivers. I see the current WPP share price as an attractive entry level and maintain my "buy" rating. Advertising network WPP plc (WPP) is due to announce its interim results on 5 August. I expect positive news after a strong first quarter. The shares have been falling back lately, but I think the industry giant is attractively priced and continue to attach a “buy” rating. Business Continues to be Buoyant In its first quarter results released on 27 April 2022, the company reported like-for-like revenue growth of 8.1%. company announcement This continues a return to form over the past couple of years. The business performed positively across all geographies and internal business sectors. company announcement The WPP story is no longer as fresh or exciting as it once was, but I think it is easy to forget that when it works, it works very well. The company’s global reach and wide range of capabilities helps it win and keep very large client accounts. In the past couple of years, the company has continued to work to improve its digital proposition, for example recently launching a digital commerce managed service that will offer brands a fully outsourced direct-to-consumer ecommerce solution. WPP’s move into more and more digital work keeps it relevant for an evolving advertising market, but at the same time its full range of traditional capabilities is what a lot of clients want, and I expect will continue to want. The first quarter saw WPP win $1.8 billion of net new business, including from Mars (where it became the global media partner), JDE Peet's, and Sky. It has also announced several acquisitions in recent weeks. Risks at WPP One reason WPP shares have been falling lately is the expectation that an economic slowdown could lead to advertisers cutting budgets, hurting the group. I do see that as a risk. The company did not make much of it in its upbeat outlook contained in the earnings statement, other than to note, “Given the uncertain global environment, we remain ready to respond to any changes in the economy as the year progresses.” It noted that, after client demand was well ahead of expectations in the first quarter, it stayed strong going into the second quarter. Net debt at the end of the first quarter also looked high to me, at £2.6 billion. The company said that was due to seasonal net working capital movements and share purchases, but if the share repurchase scheme substantially increases net debt then I see it as adding to the company’s balance sheet risks. Valuation Looks Attractive Since my March piece, WPP: Return To Growth And An Attractive Valuation, when I upgraded the stock to “buy”, its price has fallen 17%. Shares are down 28% since February. Google Finance WPP has now moved back to below where it was heading into the pandemic. But it is in far better shape now than it was then, in my opinion. It is leaner, no longer flailing following the exit of Sir Martin Sorrell as it was then and is reshaping itself to meet market needs better. While the dividend is only a little over half what it was in 2018, it is firmly in growth mode, with a 30% increase last year.
Seeking Alpha Jul 18

WPP acquires Latin American ecommerce agency Corebiz

Aligning with it's accelerated growth strategy, WPP (NYSE:WPP) is acquiring Corebiz, a Latin American ecommerce agency specialising in VTEX implementation. Founded in 2013, Corebiz employs over 600 people across Latin America, with the majority of its headcount based in its São Paulo and Franca offices in Brazil. The Brazilian operations of the company will join the VMLY&R COMMERCE global network, with further regional outposts of the business coming onboard over the course of the coming year. This acquisition reflects company’s ongoing investment into strengthening its commerce offer for clients as consumer needs continue to change. Terms of the transaction were not dislcosed. Stefano Zunino, Country Manager for WPP in Brazil, said: “Companies both in Latin America and around the world are looking to grow their ecommerce capabilities, having seen over the last two and half years the impact that strong digital commerce strategies can have on business growth. Corebiz’s market-leading knowledge of enterprise commerce platforms such as VTEX will further strengthen our commerce expertise. I look forward to welcoming the Corebiz team as we expand our offer to clients here in Brazil and beyond.” Stock up 1.6% PM.
Seeking Alpha Jun 30

WPP to acquire Australia-based Bower House Digital, marketing tech services agency

WPP (NYSE:WPP) agreed to acquire the business of Bower House Digital, marketing technology services agency located in Australia, wherein the latter will join Ogilvy's global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. The agency designs, builds and deploys digital experiences for clients including Aesop, Bunnings, Bupa, Target and Myer; specialises in implementing Salesforce Marketing Cloud solutions. "Companies are seeking one integrated communications solution that combines creativity, technology and data. Bower House Digital's knowledge in marketing technology will further strengthen our digital expertise in Australia and New Zealand," WPP President, Australia and New Zealand Rose Herceg commented.
Seeking Alpha Mar 29

WPP: Not A Quality Cyclical, We Look For A Cheaper Entry Point

We do not rate WPP as a quality cyclical, with recent levels of free cash flow generation looking unsustainable. We believe customers will reduce advertising budgets in the face of macro challenges affecting sales, and the company will see margins under pressure from direct cost increases. We rate the shares a sell and look for a better entry point.
Seeking Alpha Mar 04

WPP: Return To Growth And An Attractive Valuation

Ad giant WPP showed mid-single-digit growth last year, buoyed by a surging advertising market. Its dividend is up 30% and more growth in the business is expected. Improving business performance and a sizeable share buyback should boost earnings per share next year, making the current price attractive. Accordingly I am upgrading to "buy".
Seeking Alpha Nov 06

WPP: Strong Performance And Momentum Could Push It Higher

WPP's third quarter results showed the business is performing well. The outlook is strong and I expect good business results in the next several years. I see the name as fairly valued, but investor momentum could push it up further.
Seeking Alpha Aug 07

WPP: Fairly Valued For Now

WPP reported solid first half numbers and hiked the dividend 25%. The direction of travel is good but there is more work to do, particularly in digital. I see the shares as fairly priced for now.

Revenue & Expenses Breakdown

How WPP makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

NYSE:WPP Revenue, expenses and earnings (GBP Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
31 Dec 2513,550-2151,7730
30 Sep 2513,864831,4540
30 Jun 2514,1773811,1350
31 Mar 2514,4594621,1360
31 Dec 2414,7415421,1360
30 Sep 2414,7963731,4970
30 Jun 2414,8512031,8570
31 Mar 2414,8481571,9280
31 Dec 2314,8451101,9980
30 Sep 2314,8703241,7170
30 Jun 2314,8945371,4360
31 Mar 2314,6626101,3110
31 Dec 2214,4296831,1860
30 Sep 2213,9266631,1100
30 Jun 2213,4246431,0350
31 Mar 2213,1136401,0070
31 Dec 2112,8016389790
30 Sep 2112,6775641,1010
30 Jun 2112,5534901,2230
31 Mar 2112,278-1,2412,7610
31 Dec 2012,003-2,9724,2990
30 Jun 2012,449-2,6184,2020
31 Mar 2012,841-8792,6610
31 Dec 1913,2348481,1210
30 Jun 1911,9225331,2670
31 Mar 1912,4847351,2620
31 Dec 1813,0476981,2490
30 Sep 1815,6241,4781,2250
30 Jun 1815,6471,8931,0780
31 Mar 1815,7251,8551,1780
31 Dec 1713,1461,7271,0960
30 Sep 1716,1521,784-5780
30 Jun 1715,5031,750-2,4340
31 Mar 1714,9461,575-7230
31 Dec 1614,8871,4009870
30 Sep 1613,6611,120-2,1020
30 Jun 1612,9328407,7780
31 Mar 1612,5841,0007,5830
31 Dec 1512,2351,1609040
30 Sep 1512,0671,2197,3350
30 Jun 1511,9001,2797,2800

Quality Earnings: WPP is currently unprofitable.

Growing Profit Margin: WPP is currently unprofitable.


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: WPP is unprofitable, but has reduced losses over the past 5 years at a rate of 27.2% per year.

Accelerating Growth: Unable to compare WPP's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: WPP is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (-2.8%).


Return on Equity

High ROE: WPP has a negative Return on Equity (-6.2%), as it is currently unprofitable.


Return on Assets


Return on Capital Employed


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/07 03:47
End of Day Share Price 2026/05/07 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

WPP plc is covered by 33 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
JULIEN ROCHBarclays
Sarah SimonBerenberg
Annick MaasBernstein