Trade Desk Management
Management criteria checks 3/4
Trade Desk's CEO is Jeff Green, appointed in Nov 2009, has a tenure of 15.42 years. total yearly compensation is $6.76M, comprised of 17.8% salary and 82.2% bonuses, including company stock and options. directly owns 8.63% of the company’s shares, worth $2.11B. The average tenure of the management team and the board of directors is 2 years and 6.5 years respectively.
Key information
Jeff Green
Chief executive officer
US$6.8m
Total compensation
| CEO salary percentage | 17.8% |
| CEO tenure | 15.4yrs |
| CEO ownership | 8.6% |
| Management average tenure | 2yrs |
| Board average tenure | 6.5yrs |
Recent management updates
Recent updates
The Trade Desk: 3 Reasons To Seriously Consider Buying The Dip
Mar 16The Trade Desk, Inc.'s (NASDAQ:TTD) Share Price Is Still Matching Investor Opinion Despite 49% Slump
Mar 11
Media Consumers Love Content, And The Trade Desk Helps Keep It Affordable
Mar 05The Trade Desk Crashes: Here's The Price I'll Buy (Again!).
Feb 23Analysts Have Been Trimming Their The Trade Desk, Inc. (NASDAQ:TTD) Price Target After Its Latest Report
Feb 14The Trade Desk Q4: Stock Plunges, But It May Be Time To Load Up (Upgrade)
Feb 13Trade Desk (NASDAQ:TTD) Has Some Way To Go To Become A Multi-Bagger
Feb 01The Trade Desk: Not Enough Catalysts Coming
Jan 14Should You Investigate The Trade Desk, Inc. (NASDAQ:TTD) At US$121?
Dec 28Why The Trade Desk Remains A Hold Despite The Excitement Around Ventura
Dec 12Does This Valuation Of The Trade Desk, Inc. (NASDAQ:TTD) Imply Investors Are Overpaying?
Dec 04The Trade Desk: A Potential Roku Merger Augments Market Penetration (Rating Downgrade)
Dec 03Trade Desk's (NASDAQ:TTD) Performance Is Even Better Than Its Earnings Suggest
Nov 14Results: The Trade Desk, Inc. Beat Earnings Expectations And Analysts Now Have New Forecasts
Nov 09The Trade Desk Approaches Q3 Earnings With Big Growth, Bigger Expectations
Nov 05The Trade Desk, Inc. (NASDAQ:TTD) Not Lagging Industry On Growth Or Pricing
Oct 06The Trade Desk: There's Upside Left, But Be Mindful Of Risks
Oct 03The Trade Desk: This Journey Has Been Far From A Smooth Ride-Much
Sep 13The Trade Desk: Be Prepared To Pay A Steep Premium Now (Rating Downgrade)
Sep 04
Connected TV And Kokai Platform To Propel Company Into Global Digital Marketing Leadership
Aug 20 Trade Desk's market share and revenue growth benefit from strong performance in digital marketing and an aggressive push into Connected TV advertising.The Trade Desk, Inc. Just Recorded A 9.9% EPS Beat: Here's What Analysts Are Forecasting Next
Aug 10The Trade Desk Q2 Earnings: Fair Trade Price
Aug 09When Should You Buy The Trade Desk, Inc. (NASDAQ:TTD)?
Aug 07The Trade Desk: Premium Price, For Middling Growth? I'll Pass, Here's Why
Jul 29The Trade Desk: Riding Multiple Tailwinds In A $1 Trillion Ad Market
Jul 22Investors Could Be Concerned With Trade Desk's (NASDAQ:TTD) Returns On Capital
Jul 01Beyond Cookies: The Trade Desk New Strategy Shines, But Hold
Jun 28The Trade Desk: A Compelling Investment For Aggressive Growth Seekers
Jun 21The Trade Desk: Priced At 32x Next Year's EBITDA
Jun 12The Trade Desk, Inc. (NASDAQ:TTD) Stocks Shoot Up 26% But Its P/S Still Looks Reasonable
May 21The Trade Desk: A Leader In The New World Of Advertising
May 18The Trade Desk Stock: Poised To Break Out (Technical Analysis)
May 10The Trade Desk: Disney DRAX Deal Is Positive For TTD (Rating Upgrade)
Apr 09Trade Desk Has Many Catalysts Boosting Its Outlook. CTV Is Just One Of Them
Mar 22The Trade Desk Has Weathered The Storm Very Well
Mar 06The Trade Desk Earnings: No Pushover (Rating Upgrade)
Feb 20The Trade Desk: The Market Hasn't Lost Its Plot
Feb 13The Trade Desk: A Long-Term Winner Vs. Google But Currently Overpriced
Jan 20CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 31 2024 | US$7m | US$1m | US$393m |
| Sep 30 2024 | n/a | n/a | US$308m |
| Jun 30 2024 | n/a | n/a | US$253m |
| Mar 31 2024 | n/a | n/a | US$201m |
| Dec 31 2023 | US$32m | US$1m | US$179m |
| Sep 30 2023 | n/a | n/a | US$153m |
| Jun 30 2023 | n/a | n/a | US$129m |
| Mar 31 2023 | n/a | n/a | US$77m |
| Dec 31 2022 | US$5m | US$990k | US$53m |
| Sep 30 2022 | n/a | n/a | -US$10m |
| Jun 30 2022 | n/a | n/a | US$34m |
| Mar 31 2022 | n/a | n/a | US$101m |
| Dec 31 2021 | US$835m | US$965k | US$138m |
| Sep 30 2021 | n/a | n/a | US$282m |
| Jun 30 2021 | n/a | n/a | US$263m |
| Mar 31 2021 | n/a | n/a | US$241m |
| Dec 31 2020 | US$16m | US$900k | US$242m |
| Sep 30 2020 | n/a | n/a | US$141m |
| Jun 30 2020 | n/a | n/a | US$120m |
| Mar 31 2020 | n/a | n/a | US$122m |
| Dec 31 2019 | US$12m | US$850k | US$108m |
| Sep 30 2019 | n/a | n/a | US$97m |
| Jun 30 2019 | n/a | n/a | US$98m |
| Mar 31 2019 | n/a | n/a | US$89m |
| Dec 31 2018 | US$11m | US$800k | US$88m |
Compensation vs Market: Jeff's total compensation ($USD6.76M) is below average for companies of similar size in the US market ($USD14.30M).
Compensation vs Earnings: Jeff's compensation has been consistent with company performance over the past year.
CEO
Jeff Green (47 yo)
15.4yrs
Tenure
US$6,756,299
Compensation
Mr. Jeffrey Terry Green, also known as Jeff, is the Co-Founder of The Trade Desk, Inc. and has been its Chief Executive Officer and President since November 2011. He serves as the Chairman of the Board at...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 15.4yrs | US$6.76m | 8.63% $ 2.1b | |
| Chief Financial Officer | 1.8yrs | US$11.66m | 0.14% $ 33.9m | |
| Chief Legal Officer & Secretary | 4.5yrs | US$11.67m | 0.033% $ 8.1m | |
| Executive VP | 3.2yrs | US$11.66m | 0.018% $ 4.4m | |
| Chief Operating Officer | less than a year | no data | 0.017% $ 4.1m | |
| Executive VP & Chief Accounting Officer | no data | no data | no data | |
| Vice President of Investor Relations | no data | no data | no data | |
| Executive VP & Chief Marketing Officer | 3.8yrs | no data | no data | |
| Chief Revenue Officer | 1.3yrs | no data | no data | |
| Chief Commercial Officer | 1.3yrs | no data | no data | |
| Managing Director of Middle East & Africa | 2.1yrs | no data | no data | |
| Executive Vice President of Business Development for North America | no data | no data | no data |
2.0yrs
Average Tenure
47yo
Average Age
Experienced Management: TTD's management team is not considered experienced ( 2 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 15.4yrs | US$6.76m | 8.63% $ 2.1b | |
| Executive VP | 1.3yrs | US$11.66m | 0.018% $ 4.4m | |
| Lead Independent Director | 6.1yrs | US$427.22k | 0.021% $ 5.1m | |
| Independent Director | 8.7yrs | US$400.01k | 0.030% $ 7.3m | |
| Independent Director | 3.3yrs | US$355.90k | 0.00067% $ 164.0k | |
| Independent Director | 6.9yrs | US$372.51k | 0.0058% $ 1.4m | |
| Independent Director | 9.3yrs | US$410.01k | 0.014% $ 3.3m | |
| Independent Director | less than a year | no data | no data |
6.5yrs
Average Tenure
51.5yo
Average Age
Experienced Board: TTD's board of directors are considered experienced (6.5 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/04/14 03:39 |
| End of Day Share Price | 2025/04/11 00:00 |
| Earnings | 2024/12/31 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
The Trade Desk, Inc. is covered by 62 analysts. 37 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Rocco Strauss | Arete Research Services LLP |
| Richard Kramer | Arete Research Services LLP |
| Vikram Kesavabhotla | Baird |