Assessing Rumble (RUM) Valuation After Recent Share Price Pullback

Rumble (RUM) has caught investor attention lately as its stock reflects shifting sentiment in the broader media landscape. Over the past month, shares have seen a 28% pullback, inviting questions about its current valuation.

See our latest analysis for Rumble.

After a steep 28% drop in the past month, Rumble’s share price momentum appears to be fading compared to earlier in the year. The year-to-date share price return is -52.5%. Despite this volatility, its one-year total shareholder return is only modestly negative, suggesting that longer term holders have fared a bit better than recent buyers.

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With shares now trading well below recent highs, is Rumble’s current price an attractive entry point for investors, or is the market already factoring in all potential growth ahead?

Most Popular Narrative: 59% Undervalued

Rumble’s most widely followed valuation narrative suggests significant upside compared to its last close, projecting a fair value well above current price levels. This sharp gap sets the stage for a bold growth story built on future strategic moves.

*The upcoming launch of Rumble Wallet, with integrated crypto tipping and international payments, is poised to increase global user acquisition and drive engagement by tapping new markets where decentralized, creator-driven monetization is highly valued. This should accelerate top-line revenue growth and expand the platform's total addressable market.*

Read the complete narrative.

What’s under the hood of this valuation? A future where revenue surges, margins turn dramatically, and growth ambitions rewrite investor expectations. Guess which financial leap supports this sky-high target? The narrative’s numbers reveal the blueprint you can’t afford to miss.

Result: Fair Value of $14.50 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, heavy investment in growth, as well as risks tied to regulatory pressure or underperforming partnerships, could undermine this optimistic outlook and slow Rumble’s momentum.

Find out about the key risks to this Rumble narrative.

Another View: Market Multiples Raise Questions

Looking at the price-to-sales ratio, the story changes. Rumble trades at 19.2x sales, which is much higher than the US industry average of 1.4x and peers at 2.7x. The fair ratio is 1.1x, suggesting the stock carries significant valuation risk if growth falls short of expectations. Could the market rethink its optimism?

See what the numbers say about this price — find out in our valuation breakdown.

Build Your Own Rumble Narrative

If your perspective differs or you’re eager to dig into the numbers yourself, crafting your own thesis takes just a few minutes. Do it your way

A great starting point for your Rumble research is our analysis highlighting 1 key reward and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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