36Kr Holdings Valuation

Is KRKR undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of KRKR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate KRKR's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate KRKR's fair value for valuation analysis.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for KRKR?

Key metric: As KRKR is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for KRKR. This is calculated by dividing KRKR's market cap by their current revenue.
What is KRKR's PS Ratio?
PS Ratio	0.2x
Sales	CN¥302.70m
Market Cap	CN¥44.03m

KRKR key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	n/a
Enterprise Value/EBITDA	n/a
PEG Ratio	n/a

Price to Sales Ratio vs Peers

How does KRKR's PS Ratio compare to its peers?

The above table shows the PS ratio for KRKR vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PS	Estimated Growth	Market Cap
Peer Average	0.7x
LFLY Leafly Holdings	0.1x	-2.4%	US$4.4m
DSNY Destiny Media Technologies	1.9x	n/a	US$8.5m
VSME VS MEDIA Holdings	0.5x	n/a	US$4.3m
LKCO Luokung Technology	0.4x	n/a	US$3.7m
KRKR 36Kr Holdings	0.2x	n/a	US$6.1m

Price-To-Sales vs Peers: KRKR is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (0.7x).

Price to Sales Ratio vs Industry

How does KRKR's PS Ratio compare vs other companies in the US Interactive Media and Services Industry?

24 Companies	Price / Sales	Estimated Growth	Market Cap
Industry Avg.	1.3x	10.8%
KRKR 36Kr Holdings	0.2x	n/a	US$6.05m
FUBO fuboTV	0.4x	12.3%	US$537.89m
OB Outbrain	0.3x	6.6%	US$269.60m

24 Companies		Estimated Growth	Market Cap
Industry Avg.	1.3x	12.3%
KRKR 36Kr Holdings	0.2x	n/a	US$6.05m

No more companies

Price-To-Sales vs Industry: KRKR is good value based on its Price-To-Sales Ratio (0.2x) compared to the US Interactive Media and Services industry average (1.3x).

Price to Sales Ratio vs Fair Ratio

What is KRKR's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

KRKR PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio	0.2x
Fair PS Ratio	n/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate KRKR's Price-To-Sales Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.