We’ve recently updated our valuation analysis.

Harte Hanks Valuation

Is HHS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for HHS?

Other financial metrics that can be useful for relative valuation.

HHS key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.6x
Enterprise Value/EBITDA6.6x
PEG Ratio-26x

Price to Earnings Ratio vs Peers

How does HHS's PE Ratio compare to its peers?

The above table shows the PE ratio for HHS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average18.6x
STBX Starbox Group Holdings
45.1xn/aUS$162.6m
ADTH AdTheorent Holding Company
3.7x-19.5%US$151.2m
EEX Emerald Holding
24.1xn/aUS$269.9m
ISIG Insignia Systems
1.6xn/aUS$16.0m
HHS Harte Hanks
6.3x-0.2%US$90.0m

Price-To-Earnings vs Peers: HHS is good value based on its Price-To-Earnings Ratio (6.3x) compared to the peer average (18.6x).


Price to Earnings Ratio vs Industry

How does HHS's PE Ratio compare vs other companies in the US Media Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a13.0%
n/an/an/a

Price-To-Earnings vs Industry: HHS is good value based on its Price-To-Earnings Ratio (6.3x) compared to the US Media industry average (13.3x)


Price to Earnings Ratio vs Fair Ratio

What is HHS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HHS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio6.3x
Fair PE Ratio9.2x

Price-To-Earnings vs Fair Ratio: HHS is good value based on its Price-To-Earnings Ratio (6.3x) compared to the estimated Fair Price-To-Earnings Ratio (9.2x).


Share Price vs Fair Value

What is the Fair Price of HHS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: HHS ($12.47) is trading below our estimate of fair value ($22.53)

Significantly Below Fair Value: HHS is trading below fair value by more than 20%.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.


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