Harte Hanks Valuation

Is HHS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of HHS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate HHS's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate HHS's fair value for valuation analysis.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for HHS?

Key metric: As HHS is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for HHS. This is calculated by dividing HHS's market cap by their current revenue.
What is HHS's PS Ratio?
PS Ratio	0.2x
Sales	US$187.60m
Market Cap	US$42.82m

HHS key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	0.3x
Enterprise Value/EBITDA	-2.9x
PEG Ratio	n/a

Price to Sales Ratio vs Peers

How does HHS's PS Ratio compare to its peers?

The above table shows the PS ratio for HHS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PS	Estimated Growth	Market Cap
Peer Average	1x
SCOR comScore	0.1x	3.1%	US$37.1m
STBX Starbox Group Holdings	3.7x	n/a	US$45.1m
SGRP SPAR Group	0.2x	-21.0%	US$49.2m
FLNT Fluent	0.2x	6.9%	US$47.4m
HHS Harte Hanks	0.2x	n/a	US$42.8m

Price-To-Sales vs Peers: HHS is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (1x).

Price to Sales Ratio vs Industry

How does HHS's PS Ratio compare vs other companies in the US Media Industry?

42 Companies	Price / Sales	Estimated Growth	Market Cap
Industry Avg.	0.9x	3.8%
HHS Harte Hanks	0.2x	n/a	US$42.82m
PARA Paramount Global	0.3x	1.5%	US$7.74b
DISH DISH Network	0.2x	-1.3%	US$3.08b

42 Companies		Estimated Growth	Market Cap
Industry Avg.	0.9x	13.8%
HHS Harte Hanks	0.2x	n/a	US$42.82m

No more companies

Price-To-Sales vs Industry: HHS is good value based on its Price-To-Sales Ratio (0.2x) compared to the US Media industry average (0.9x).

Price to Sales Ratio vs Fair Ratio

What is HHS's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HHS PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio	0.2x
Fair PS Ratio	n/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate HHS's Price-To-Sales Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

Discover undervalued companies

Alphabet

US$2.0t

Offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.

GOOGL

US$164.76

-4.5%

20.5%

Travelzoo

US$234.0m

Operates as an Internet media company that provides travel, entertainment, and local experiences worldwide.

TZOO

US$19.82

9.4%

110.9%

Gray Television

US$440.1m

A television broadcasting company, owns and/or operates television stations and digital assets in the United States.

GTN.A

US$7.62

-8.3%

-12.9%