Direct Digital Holdings Valuation
Is DRCT undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score
3/6Valuation Score 3/6
Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast
Share Price vs Fair Value
What is the Fair Price of DRCT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
Below Fair Value: Insufficient data to calculate DRCT's fair value for valuation analysis.
Significantly Below Fair Value: Insufficient data to calculate DRCT's fair value for valuation analysis.
Key Valuation Metric
Which metric is best to use when looking at relative valuation for DRCT?
Key metric: As DRCT is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.
| What is DRCT's PS Ratio? | |
|---|---|
| PS Ratio | 0.05x |
| Sales | US$94.22m |
| Market Cap | US$5.02m |
| Key Statistics | |
|---|---|
| Enterprise Value/Revenue | 0.3x |
| Enterprise Value/EBITDA | -1.8x |
| PEG Ratio | n/a |
Price to Sales Ratio vs Peers
How does DRCT's PS Ratio compare to its peers?
| Company | Forward PS | Estimated Growth | Market Cap |
|---|---|---|---|
| Peer Average | 0.4x | ||
HAO Haoxi Health Technology | 0.2x | n/a | US$8.2m |
BMTM Bright Mountain Media | 0.1x | n/a | US$6.0m |
VADP Vado | 0.4x | n/a | US$7.9m |
AIAD AiAdvertising | 0.8x | n/a | US$8.1m |
DRCT Direct Digital Holdings | 0.05x | 9.3% | US$5.0m |
Price-To-Sales vs Peers: DRCT is good value based on its Price-To-Sales Ratio (0x) compared to the peer average (0.4x).
Price to Sales Ratio vs Industry
How does DRCT's PS Ratio compare vs other companies in the US Media Industry?
| 43 Companies | Price / Sales | Estimated Growth | Market Cap |
|---|---|---|---|
| Industry Avg. | 0.9x | 3.6% | |
DRCT Direct Digital Holdings | 0.05x | 9.3% | US$5.02m |
PARA Paramount Global | 0.3x | 1.5% | US$7.52b |
DISH DISH Network | 0.2x | -1.3% | US$3.08b |
| 43 Companies | Estimated Growth | Market Cap | |
|---|---|---|---|
| Industry Avg. | 0.9x | 13.5% | |
DRCT Direct Digital Holdings | 0.05x | n/a | US$5.02m |
Price-To-Sales vs Industry: DRCT is good value based on its Price-To-Sales Ratio (0x) compared to the US Media industry average (0.9x).
Price to Sales Ratio vs Fair Ratio
What is DRCT's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
| Fair Ratio | |
|---|---|
| Current PS Ratio | 0.05x |
| Fair PS Ratio | 0.2x |
Price-To-Sales vs Fair Ratio: DRCT is good value based on its Price-To-Sales Ratio (0x) compared to the estimated Fair Price-To-Sales Ratio (0.2x).
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
| Date | Share Price | Average 1Y Price Target | Dispersion | High | Low | 1Y Actual price | Analysts |
|---|---|---|---|---|---|---|---|
| Current | US$1.19 | US$5.25 +341.2% | 52.4% | US$8.00 | US$2.50 | n/a | 2 |
| Nov ’25 | US$2.63 | US$15.25 +479.8% | 50.8% | US$23.00 | US$7.50 | n/a | 2 |
| Oct ’25 | US$1.99 | US$15.25 +666.3% | 50.8% | US$23.00 | US$7.50 | n/a | 2 |
| Sep ’25 | US$3.01 | US$15.25 +407.5% | 50.8% | US$23.00 | US$7.50 | n/a | 2 |
| Aug ’25 | US$3.80 | US$15.25 +301.3% | 50.8% | US$23.00 | US$7.50 | n/a | 2 |
| Jul ’25 | US$4.68 | US$15.25 +225.9% | 50.8% | US$23.00 | US$7.50 | n/a | 2 |
| Jun ’25 | US$3.39 | US$19.67 +480.1% | 12.7% | US$23.00 | US$17.00 | n/a | 3 |
| May ’25 | US$5.28 | US$19.67 +272.5% | 12.7% | US$23.00 | US$17.00 | n/a | 3 |
| Apr ’25 | US$14.31 | US$19.67 +37.4% | 12.7% | US$23.00 | US$17.00 | n/a | 3 |
| Mar ’25 | US$23.08 | US$14.83 -35.7% | 12.4% | US$17.00 | US$12.50 | n/a | 3 |
| Feb ’25 | US$10.79 | US$14.83 +37.5% | 12.4% | US$17.00 | US$12.50 | n/a | 3 |
| Jan ’25 | US$14.88 | US$14.83 -0.3% | 12.4% | US$17.00 | US$12.50 | n/a | 3 |
| Dec ’24 | US$12.14 | US$11.17 -8.0% | 34.0% | US$15.00 | US$6.00 | n/a | 3 |
| Nov ’24 | US$2.57 | US$7.25 +182.1% | 37.2% | US$11.00 | US$4.75 | US$2.63 | 3 |
| Oct ’24 | US$2.56 | US$7.42 +189.7% | 34.4% | US$11.00 | US$5.25 | US$1.99 | 3 |
| Sep ’24 | US$2.44 | US$7.42 +204.0% | 34.4% | US$11.00 | US$5.25 | US$3.01 | 3 |
| Aug ’24 | US$2.75 | US$7.42 +169.7% | 34.4% | US$11.00 | US$5.25 | US$3.80 | 3 |
| Jul ’24 | US$2.85 | US$7.42 +160.2% | 34.4% | US$11.00 | US$5.25 | US$4.68 | 3 |
| Jun ’24 | US$3.22 | US$7.56 +134.9% | 29.4% | US$11.00 | US$5.25 | US$3.39 | 4 |
| May ’24 | US$3.36 | US$6.94 +106.5% | 34.0% | US$11.00 | US$5.25 | US$5.28 | 4 |
| Apr ’24 | US$3.24 | US$6.56 +102.5% | 30.3% | US$10.00 | US$5.25 | US$14.31 | 4 |
| Mar ’24 | US$4.22 | US$7.38 +74.8% | 21.1% | US$10.00 | US$6.00 | US$23.08 | 4 |
| Feb ’24 | US$5.24 | US$7.50 +43.1% | 23.7% | US$10.00 | US$6.00 | US$10.79 | 3 |
| Jan ’24 | US$2.43 | US$7.50 +209.3% | 23.7% | US$10.00 | US$6.00 | US$14.88 | 3 |
| Dec ’23 | US$2.81 | US$7.50 +166.9% | 23.7% | US$10.00 | US$6.00 | US$12.14 | 3 |
| Nov ’23 | US$2.82 | US$6.75 +139.4% | 24.0% | US$9.00 | US$5.25 | US$2.57 | 3 |
Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.
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