Direct Digital Holdings, Inc.

NasdaqCM:DRCT Stock Report

Market Cap: US$2.1m

Direct Digital Holdings Valuation

Is DRCT undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of DRCT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate DRCT's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate DRCT's fair value for valuation analysis.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for DRCT?

Key metric: As DRCT is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for DRCT. This is calculated by dividing DRCT's market cap by their current revenue.
What is DRCT's PS Ratio?
PS Ratio0.02x
SalesUS$94.22m
Market CapUS$2.09m

Price to Sales Ratio vs Peers

How does DRCT's PS Ratio compare to its peers?

The above table shows the PS ratio for DRCT vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1x
HAO Haoxi Health Technology
0.07xn/aUS$3.6m
TGNT Totaligent
3.5xn/aUS$2.7m
BMTM Bright Mountain Media
0.1xn/aUS$6.0m
MMND Mastermind
0.4xn/aUS$1.7m
DRCT Direct Digital Holdings
0.02x9.3%US$2.1m

Price-To-Sales vs Peers: DRCT is good value based on its Price-To-Sales Ratio (0x) compared to the peer average (1x).

Price to Sales Ratio vs Industry

How does DRCT's PS Ratio compare vs other companies in the US Media Industry?

37 CompaniesPrice / SalesEstimated GrowthMarket Cap
Industry Avg.0.8x3.9%
DRCT Direct Digital Holdings
 0.02x9.3%US$2.09m
PARA Paramount Global
0.2x1.4%US$7.60b
DISH DISH Network
0.2x-1.3%US$3.08b
DRCT 0.0xIndustry Avg. 0.8xNo. of Companies37PS01.22.43.64.86+
37 CompaniesEstimated GrowthMarket Cap
Industry Avg.0.8x14.0%
DRCT Direct Digital Holdings
 0.02xn/aUS$2.09m
No more companies

Price-To-Sales vs Industry: DRCT is good value based on its Price-To-Sales Ratio (0x) compared to the US Media industry average (0.8x).

Price to Sales Ratio vs Fair Ratio

What is DRCT's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

DRCT PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.02x
Fair PS Ratio0.2x

Price-To-Sales vs Fair Ratio: DRCT is good value based on its Price-To-Sales Ratio (0x) compared to the estimated Fair Price-To-Sales Ratio (0.2x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst DRCT forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$0.55
US$5.25
+854.5%
52.4%US$8.00US$2.50n/a2
Dec ’25US$1.20
US$5.25
+337.5%
52.4%US$8.00US$2.50n/a2
Nov ’25US$2.63
US$15.25
+479.8%
50.8%US$23.00US$7.50n/a2
Oct ’25US$1.99
US$15.25
+666.3%
50.8%US$23.00US$7.50n/a2
Sep ’25US$3.01
US$15.25
+407.5%
50.8%US$23.00US$7.50n/a2
Aug ’25US$3.80
US$15.25
+301.3%
50.8%US$23.00US$7.50n/a2
Jul ’25US$4.68
US$15.25
+225.9%
50.8%US$23.00US$7.50n/a2
Jun ’25US$3.39
US$19.67
+480.1%
12.7%US$23.00US$17.00n/a3
May ’25US$5.28
US$19.67
+272.5%
12.7%US$23.00US$17.00n/a3
Apr ’25US$14.31
US$19.67
+37.4%
12.7%US$23.00US$17.00n/a3
Mar ’25US$23.08
US$14.83
-35.7%
12.4%US$17.00US$12.50n/a3
Feb ’25US$10.79
US$14.83
+37.5%
12.4%US$17.00US$12.50n/a3
Jan ’25US$14.88
US$14.83
-0.3%
12.4%US$17.00US$12.50n/a3
Dec ’24US$12.14
US$11.17
-8.0%
34.0%US$15.00US$6.00US$1.203
Nov ’24US$2.57
US$7.25
+182.1%
37.2%US$11.00US$4.75US$2.633
Oct ’24US$2.56
US$7.42
+189.7%
34.4%US$11.00US$5.25US$1.993
Sep ’24US$2.44
US$7.42
+204.0%
34.4%US$11.00US$5.25US$3.013
Aug ’24US$2.75
US$7.42
+169.7%
34.4%US$11.00US$5.25US$3.803
Jul ’24US$2.85
US$7.42
+160.2%
34.4%US$11.00US$5.25US$4.683
Jun ’24US$3.22
US$7.56
+134.9%
29.4%US$11.00US$5.25US$3.394
May ’24US$3.36
US$6.94
+106.5%
34.0%US$11.00US$5.25US$5.284
Apr ’24US$3.24
US$6.56
+102.5%
30.3%US$10.00US$5.25US$14.314
Mar ’24US$4.22
US$7.38
+74.8%
21.1%US$10.00US$6.00US$23.084
Feb ’24US$5.24
US$7.50
+43.1%
23.7%US$10.00US$6.00US$10.793
Jan ’24US$2.43
US$7.50
+209.3%
23.7%US$10.00US$6.00US$14.883
Dec ’23US$2.81
US$7.50
+166.9%
23.7%US$10.00US$6.00US$12.143

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.

Discover undervalued companies

7D

1Y

7D

1Y

7D

1Y

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/23 07:33
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Direct Digital Holdings, Inc. is covered by 3 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Daniel KurnosBenchmark Company
Michael KupinskiNOBLE Capital Markets, Inc.
Darren Paul AftahiRoth MKM