Cardlytics, Inc.

NasdaqGM:CDLX Stock Report

Market Cap: US$196.7m

Cardlytics Valuation

Is CDLX undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of CDLX when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: CDLX ($3.85) is trading above our estimate of fair value ($3.58)

Significantly Below Fair Value: CDLX is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for CDLX?

Key metric: As CDLX is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for CDLX. This is calculated by dividing CDLX's market cap by their current revenue.
What is CDLX's PS Ratio?
PS Ratio0.7x
SalesUS$293.47m
Market CapUS$196.68m

Price to Sales Ratio vs Peers

How does CDLX's PS Ratio compare to its peers?

The above table shows the PS ratio for CDLX vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average2.2x
EVC Entravision Communications
0.2xn/aUS$214.2m
STFS Star Fashion Culture Holdings
6.1xn/aUS$89.8m
MCHX Marchex
1.7x4.7%US$85.8m
PERI Perion Network
0.7x-8.9%US$400.9m
CDLX Cardlytics
0.7x2.2%US$196.7m

Price-To-Sales vs Peers: CDLX is good value based on its Price-To-Sales Ratio (0.7x) compared to the peer average (2.2x).

Price to Sales Ratio vs Industry

How does CDLX's PS Ratio compare vs other companies in the US Media Industry?

43 CompaniesPrice / SalesEstimated GrowthMarket Cap
PARA Paramount Global
0.2x1.4%US$7.44b
DISH DISH Network
0.2x-1.3%US$3.08b
STGW Stagwell
0.3x5.0%US$1.76b
ATUS Altice USA
0.1x-2.4%US$1.15b
CDLX 0.7xIndustry Avg. 0.8xNo. of Companies43PS01.63.24.86.48+
43 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: CDLX is good value based on its Price-To-Sales Ratio (0.7x) compared to the US Media industry average (0.8x).

Price to Sales Ratio vs Fair Ratio

What is CDLX's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

CDLX PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.7x
Fair PS Ratio0.6x

Price-To-Sales vs Fair Ratio: CDLX is expensive based on its Price-To-Sales Ratio (0.7x) compared to the estimated Fair Price-To-Sales Ratio (0.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst CDLX forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$3.85
US$4.40
+14.3%
11.1%US$5.00US$4.00n/a5
Dec ’25US$4.07
US$4.40
+8.1%
11.1%US$5.00US$4.00n/a5
Nov ’25US$4.18
US$6.90
+65.1%
80.7%US$18.00US$3.50n/a5
Oct ’25US$3.11
US$7.63
+145.2%
78.9%US$18.00US$3.50n/a4
Sep ’25US$3.91
US$7.63
+95.0%
78.9%US$18.00US$3.50n/a4
Aug ’25US$7.94
US$13.40
+68.8%
18.6%US$18.00US$11.00n/a5
Jul ’25US$8.08
US$13.40
+65.8%
18.6%US$18.00US$11.00n/a5
Jun ’25US$8.76
US$14.00
+59.8%
20.2%US$18.00US$12.00n/a3
May ’25US$12.99
US$17.67
+36.0%
2.7%US$18.00US$17.00n/a3
Apr ’25US$14.46
US$17.00
+17.6%
8.3%US$18.00US$15.00n/a3
Mar ’25US$8.39
US$11.67
+39.1%
10.7%US$13.00US$10.00n/a3
Feb ’25US$7.64
US$11.67
+52.7%
10.7%US$13.00US$10.00n/a3
Jan ’25US$9.21
US$12.33
+33.9%
3.8%US$13.00US$12.00n/a3
Dec ’24US$8.50
US$12.33
+45.1%
3.8%US$13.00US$12.00US$4.073
Nov ’24US$12.12
US$17.00
+40.3%
11.8%US$19.00US$15.00US$4.182
Oct ’24US$16.50
US$17.00
+3.0%
11.8%US$19.00US$15.00US$3.112
Sep ’24US$17.22
US$17.00
-1.3%
11.8%US$19.00US$15.00US$3.912
Aug ’24US$11.27
US$8.00
-29.0%
20.4%US$10.00US$6.00US$7.943
Jul ’24US$6.32
US$8.00
+26.6%
20.4%US$10.00US$6.00US$8.083
Jun ’24US$5.27
US$6.70
+27.1%
32.6%US$10.00US$3.50US$8.765
May ’24US$8.26
US$6.10
-26.2%
24.5%US$8.00US$3.50US$12.995
Apr ’24US$3.40
US$5.60
+64.9%
29.0%US$8.00US$3.00US$14.465
Mar ’24US$5.32
US$8.80
+65.4%
36.2%US$14.00US$6.00US$8.395
Feb ’24US$7.90
US$8.80
+11.4%
36.2%US$14.00US$6.00US$7.645
Jan ’24US$5.78
US$9.80
+69.6%
26.9%US$14.00US$7.00US$9.215
Dec ’23US$4.44
US$9.80
+120.7%
26.9%US$14.00US$7.00US$8.505

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/26 05:25
End of Day Share Price 2024/12/26 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Cardlytics, Inc. is covered by 14 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Nathaniel SchindlerBofA Global Research
Omar DessoukyBofA Global Research
Jason KreyerCraig-Hallum Capital Group LLC