Natural Beauty Bio-Technology Management
Management criteria checks 3/4
We currently do not have sufficient information about the CEO.
Key information
Chi Chung Cheng
Chief executive officer
HK$4.5m
Total compensation
| CEO salary percentage | 85.47% |
| CEO tenure | 2.1yrs |
| CEO ownership | n/a |
| Management average tenure | 2.2yrs |
| Board average tenure | 7.6yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2026 | n/a | n/a | -HK$57m |
| Mar 31 2026 | n/a | n/a | -HK$23m |
| Dec 31 2025 | HK$4m | HK$4m | HK$11m |
| Sep 30 2025 | n/a | n/a | -HK$26m |
| Jun 30 2025 | n/a | n/a | -HK$62m |
| Mar 31 2025 | n/a | n/a | -HK$83m |
| Dec 31 2024 | HK$2m | HK$2m | -HK$104m |
Compensation vs Market: Chi Chung's total compensation ($USD572.80K) is about average for companies of similar size in the US market ($USD653.62K).
Compensation vs Earnings: Chi Chung's compensation has increased whilst the company is unprofitable.
CEO
Chi Chung Cheng (60 yo)
Mr. Chi Chung Cheng has been Chief Executive Officer of Natural Beauty Bio-Technology Limited since July 16, 2024. He serves as the Chief Executive Officer of Beijing Gome Online Co., Ltd., Group Vice Pres...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chairperson | 7.8yrs | HK$1.00m | no data | |
| Chief Executive Officer | 2.1yrs | HK$4.49m | no data | |
| Executive Director | 2.3yrs | HK$240.00k | no data | |
| Founder & Honorary Chairman | 54.6yrs | HK$83.00k | 14.51% $ 17.0m | |
| Chief Legal Counsel | no data | no data | no data | |
| Company Secretary | 1yr | no data | no data |
Experienced Management: NBBT.F's management team is considered experienced (2.2 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chairperson | 7.8yrs | HK$1.00m | no data | |
| Executive Director | 2.6yrs | HK$240.00k | no data | |
| Founder & Honorary Chairman | 7.8yrs | HK$83.00k | 14.51% $ 17.0m | |
| Independent Non-Executive Director | 7.8yrs | HK$370.00k | no data | |
| Non-Executive Director | 7.8yrs | HK$240.00k | no data | |
| Non-Executive Director | 7.6yrs | HK$370.00k | no data | |
| Independent Non-Executive Director | 3.6yrs | HK$361.00k | no data | |
| Independent Non-Executive Director | less than a year | no data | no data | |
| Non-Executive Director | less than a year | no data | no data |
Experienced Board: NBBT.F's board of directors are considered experienced (7.6 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/18 13:56 |
| End of Day Share Price | 2026/05/21 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Natural Beauty Bio-Technology Limited is covered by 5 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Paul Quah | CLSA |
| null null | KGI Securities Co. Ltd. |
| Kennedy Tsang | SBI China Capital Financial Services Limited |