Better For You Wellness Management
Management criteria checks 2/4
We currently do not have sufficient information about the CEO.
Key information
Ian James
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | 5yrs |
| CEO ownership | n/a |
| Management average tenure | 3.8yrs |
| Board average tenure | 4.5yrs |
Recent management updates
Recent updates
CEO
Ian James (60 yo)
Mr. Ian Andrew James is Co-Founder and CEO of The Ideation Lab, LLC. Mr. James is President at Green Light Acquisitions from June 2014. His responsibilities consisted of providing strategic vision and deve...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President | 5yrs | US$199.20k | no data | |
| COO, Chief Branding Officer & Director | 2.4yrs | US$152.79k | no data | |
| Chief Business Development Officer | 4yrs | US$128.66k | no data | |
| Corporate Secretary & Independent Non-Executive Director | 4.8yrs | US$417.00 | no data | |
| Fractional Chief Finance Officer | 3.5yrs | no data | no data | |
| Principal Accounting Officer | 3.4yrs | no data | no data |
Experienced Management: BFYW's management team is considered experienced (3.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President | 5yrs | US$199.20k | no data | |
| COO, Chief Branding Officer & Director | 5yrs | US$152.79k | no data | |
| Corporate Secretary & Independent Non-Executive Director | 4.9yrs | US$417.00 | no data | |
| Member of Strategic Advisory Committee | 4.4yrs | no data | no data | |
| Independent Non-Executive Director | 4.9yrs | US$417.00 | no data | |
| Member of Strategic Advisory Committee | 4.4yrs | no data | no data | |
| Member of Strategic Advisory Committee | 4.4yrs | no data | no data | |
| Member of Strategic Advisory Committee | 4.4yrs | no data | no data | |
| Independent Non-Executive Director | 4.9yrs | US$417.00 | no data | |
| Independent Director | 4.5yrs | US$167.00 | no data | |
| Member of Strategic Advisory Committee | 4.4yrs | no data | no data | |
| Member of Strategic Advisory Committee | 4.4yrs | no data | no data |
Experienced Board: BFYW's board of directors are considered experienced (4.5 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/29 22:37 |
| End of Day Share Price | 2026/07/15 00:00 |
| Earnings | 2024/08/31 |
| Annual Earnings | 2024/02/28 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Better For You Wellness, Inc. is covered by 0 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.